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"Blue Print” for change - personalizing your brand
Tuesday I had the great pleasure of hearing a presentation from Tony Chapman founder of Capital C. Tony’s firm may be best known for the “bride has massive Hair Wig Out” YouTube video that created such a buzz a few years ago. The video was viewed 2.8 million times in just two weeks. It was brilliantly done and it help support Sunsilk’s brand of hair care products campaign.
Social Media as the Agent and Engine for Change
Social media could have an amazing impact on us individually and as a people. It could be the call to action that gets us to stop thinking and start doing.

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Is it the death of the marketing plan?
I don’t know about you, but I rarely come across small businesses that have a concrete marketing plan in place. For that matter, I don’t know many medium sized ones that follow theirs to the letter either.
Selling in a Downturn
Seven Solutions - 120 words - 30 seconds: Get proof that your stuff does what you promise. Verifiable evidence convinces ahead of sales skills. Find prospects less affected by the downturn. Some are shrinking less or still growing. Use evidence and proof to develop better messaging and multiple messages. Cast better seeds on more fertile ground. Present better messages to more qualified prospects. Thrive on a small improvements. Vary your approach – phone, voicemail, email, letter, post card, introduction, or fax. Like advertising, effective sales prospecting depends on repetition and persistence. Have the customer quantify the cost of inaction. It is a brave manager who spends money in a downturn without a concrete business case. Training works. Attend or study a top sales course for new ideas. Full article >
Toronto Working Capital Financing
The articles reviews working capital financing alternatives for Canadian business owners and financial managers seeking long term permanent solutions or temporary solutions from their current assets .
Working Capital Financing Canada – Canadian options and Solutions
Information on working capital financing solutions in Canada from a short term and long term perspective - What solutions are available and how can Canadian business owners assess which solution best meets their needs .

Working Capital and Business Lending in Canada Without the Voodoo!
Information on business lending and working capital solutions in Canada benchmarked against the current reality of Canadian business financing . There are solutions, and you need to know about them and pick which ones are right for you .
Canadian Solutions To Your Working Capital Management And Cash Flow Loan Needs
Information on 5 working capital solutions for cash flow loan needs and why these solutions will address your cash flow challenges . 5 Immediate Solutions To Working Capital Success
nterested In Understanding Business Working Capital in Canada ? Cash Flow For Operational Needs
Information on business working capital solutions for Canadian business . Solutions are available for operational credit and financing in the current economic environment ?
5 Guaranteed Business Working Capital & Cash Management Solutions For Liquidity - Canada
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Avoid Costly Mistakes In Financing Working Capital – Finance Solutions For A Canadian Business Cash Flow Loan
Information on working capital financing solutions in Canada. Loan or Monetization business finance solutions that can work for you.
Are You Burying Prospects – and Future Sales – Under a \"Solutions Dump?\"
Selling solutions is far better than selling products and services; but even more important is that you learn to sell solutions to the problems your potential customers actually have… not the ones you imagine they have.

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