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It’s Time for Content, Communication Course Correction
The financial shell game finally caught up with Wall Street. The US auto industry suddenly realized their bloated infrastructure and their views of what people should buy didn't match up with what customers were asking for. The two industries knew how to solve the problems they created...go where they print money. The content creation/sharing/showing/enjoying players pulled back as they have in every downturn and turned their attention to tightening up their organizations, reducing profit margins and focusing on products, technology, services that satisfy consumers. Suddenly we're doing more with less and placing renewed emphasis on listening and talking with folks about exactly what they want and need from us.

Coming Out of the Trough -- It’s Time for a Content, Communication Course Correction
The financial shell game finally caught up with Wall Street. The US auto industry suddenly realized their bloated infrastructure and their views of what people should buy didn't match up with what customers were asking for. The two industries knew how to solve the problems they created...go where they print money. The content creation/sharing/showing/enjoying players pulled back as they have in every downturn and turned their attention to tightening up their organizations, reducing profit margins and focusing on products, technology, services that satisfy consumers. Suddenly we're doing more with less and placing renewed emphasis on listening and talking with folks about exactly what they want and need from us.

Moving Forward -- It’s Time for a Content, Communication Course Correction
The downturn we are experiencing today provides an excellent opportunity for entrepreneurs to move forward as aggressively as they can to gain ground over the competition. While many firms are run by managers who only have minimum "skin in the game," the firms are more cautious and pull back more aggressively. Entrepreneurs can make the physical and fiscal moves that gain sales and marketshare.

Other conference dinner Related Articles

Don't Be Casual
Coming out of the Venture Capital in the Rockies conference, I was pleasantly surprised with how solid most of the presentations were. There was plenty of pre-conference preparation, practice, and iteration from the companies presenting – and it showed.
Dinner at Ron's
I recently had the pleasure of participating in a dinner at Ron and Miri Gutman's home in San Francisco. Ron is the Founder & CEO of Wellsphere, and he and Miri were the perfect hosts. I had a BLAST cutting wood before the dinner. I went for a great run and came back to find a stack of wood, which Ron caught me chopping. It felt like when I was a kid and dad and I used to do it back home.

The Conference Commando
Do you attend business conferences? How much planning do you do beforehand? Where is the value in the conference for you. Andy Lopata looks at a recent event he attended and how he made it the most rewarding conference of his career.

Always on (everybody markets)
I walked past a private dinner being given at a restaurant in New York last night. Perhaps forty people, listening to an after-dinner speaker.

HR Technology Conference- Closing Thoughts
Last Friday I was able to participate in the final day of the HR Technology Conference in Chicago. I've shared some of my thoughts on the benefits of attending the conference from the perspective of networking and today I'd like to share some ideas about the sessions I was able to attend and some general thoughts on the conference:

An Audience with Procurement
Recently I was approached by the head of CISP Australia (Chartered Institute of Purchasing and Supply), Jonathan Dutton to be their after dinner speaker at the Women in Procurement Conference on 19 June 2008. This was a new event on CIPSA’s calendar which provided a unique educational and networking opportunity for those interested in the advancement of women within the procurement profession. While procurement has traditionally been a very male-dominated profession, an increasing number of women have achieved success and recognition in recent years. The conference aimed to examine the challenges women face as they try to make their way in this male-dominated environment and what lessons can be learned from those who have successfully gone before them.
It's Personal
Off to dinner the night before I was the keynote speaker at a regional conference, I wanted something good, but casual; calming but moderately swift. So, my husband and I selected an interesting looking place within walking distant of our hotel.
Price is what you pay. Value is what you get.
I recently had the pleasure of attending and speaking at the 6th CIPS Australasia Annual Conference for the procurement profession. It was my third invitation to speak at a CIPSA event in my capacity as a professional representing the sales profession. The theme for this conference was ‘Managing Volatility’. A key message I gleaned from the conference was Value Management rather than the narrow band width of Cost Management.
You Have the Right to...Ask for Help!
You Have the Right to...Ask for Help! In my seminars I often tease that some women believe they were born with a tattoo that says, "I can do it all"...or "I must do it all." I then ask for someone to show me that tattoo. Although we all laugh, it's not a laughing matter. The sad fact is that 67 percent of working mothers in America come home and make dinner all by themselves. Worse yet, 72 percent of them clean up after dinner, again all by themselves. Let's look at the younger generation. My children have known since they were small that there's no such thing as the "Kitchen Fairy." Food doesn't magically

Monthly Dinner With My Brother
Last night I had dinner with my brother Daniel, one of the partners at Slice of Lime, a Boulder-based web design and development firm. He and I were at TechStars at the end of the day where I gave a talk on “How To Be A CEO.” Afterwards, we had a nice dinner together at The Cheesecake Factory (his choice – I don’t think I’d been there in a decade – and it was surprisingly good), a great talk, and dynamite brother hang out time.
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