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Leadership and Branding - Development Principles For CEOs
This article explains the principles of leadership and branding, showing similarities. It goes beyond the obvious and the common and focuses on the essentials. The article discusses some common methods of leadership and brand development. It pinpoints their shortcomings. For the CEO, the article concludes that leadership is branding.
Ideas For Employee Retention
Learn the keys to retaining top employees and keeping them happier and more productive.
WHEN IT COMES TO MARKETING SERVICES: WE DON'T DO MARKETING
By Mike Schultz and John Doerr As we speak with leaders of professional services firms and ask them, "What do you currently do for marketing?" a certain percentage of them reply, "We don't do marketing." What we find, however, is maybe they do more than they think.

SEM Industry Training: What are the Options?
The growth of the Search Engine Marketing industry has underscored the need for faster, more flexible training options.

Other conferences and seminars Related Articles

Do Sales Training Seminars Really Work?
Companies spend millions on sales training seminars, yet seminars are not the best form of learning for some individuals. Everyone's learning style is different, and for some attending a seminar just does not work. A number of companies today are turning to executive coaches to not only help their salespeople, but also the sales managers improve the sales and management techniques. Here's a case study about Mike, a salesperson who had attended many seminars, yet never seemed to move to the top of the sales charts. Last year, one of my clients asked me to work with a Mike, a salesperson for a medium-size local company.
Strategic Elements To Confirm Its Time To Run A Short Seminar, According To Your Strategic Thinking Business Coach
One key element of strategic marketing involves developing, speaking at and running your own one to two hour seminar as an effective lead generation and marketing communications tool. These short seminars provide an excellent opportunity to connect with your prospects and your clients on a one-to-one basis and to demonstrate your expertise with an insightful and interactive presentation. Unfortunately there are too many businesses & organizations promoting short seminars as educational, when there are nothing more than thinly disguised or blatant sales pitches with some not so friendly sales tactics during and after the seminar. A short seminar needs to be very strategic and very ethical in the planning and delivering of these seminars. Your Strategic Thinking Business Coach suggests the following
The Great Business Discovery of 2007
One of the absolute BEST things any professional, business owner or manager can do is invest in seminars and conferences. The chance to get away and "see the forest for the trees" is incredibly valuable. Conferences generate new perspectives, and new ideas create vast new opportunities! Invest in yourself!
Are You An Educated Derelict?
I attended a Personal Mastery Program recently and there were many other people there, who like myself attend seminars and conferences to gain more knowledge so they too can improve their lives. However, it's not the knowledge that makes the difference, it's the application of that knowledge. Are you one of those people who regularly attends events to learn more, get all hyped up and excited on the actual day, write a book full of notes and proclaim to everyone in earshot that "this is it! I have found the magic pill that will transform my business and my life"?

DO YOU HAVE A MARKETING PLAN OR MARKETING MESS?
Marketing plans are in short supply. Organizations spend big budget dollars on web sites, brochures, logos, DVD’s, sales materials and every marketing tool under the sun. And that doesn’t include marketing activities like conferences, trade shows, press events, meetings and seminars. But when it comes to actually planning for all that activity, it’s a different story. Most people think marketing plans are a good idea – they just aren’t sure how to get there. We also suspect there are a fair number of you who secretly wonder if you really need one. The truth is you can’t afford not to have a plan. It can – and should – be straightforward, results-oriented and easy to manage.

How to make your trade show booth attractive for your targeted clients
How to make your trade show booth attractive for your targeted clientsTradeshows, seminars and conferences are focused on a specialised area of interest, theme or topic. These have become an integral part of business life cycle wherein various businesses get together on a platform to interact with prospective and existing audience on a personal level. It is also a stage facilitating comparison between products and services of businesses and can be a lucrative proposition for any company who has a strong product and appropriate marketing skills to promote it. The primary objective of participating in any trade show is to highlight your product or service in front of your target client so as to generate future sales and profits for your business.
A Surefire Strategy to Gain Visibility While Making Lots of Money
Today’s customers are far more sophisticated. They don’t want to be blasted with advertising; they want valuable information provided to them. Information seminars are a great method for accomplishing this outcome. Regardless of whether you are a start up business or an established corporation, information seminars can increase your visibility and revenues with an extremely high return on investment.
Networking Like It’s Your Party
We all go to a variety of networking functions: mixers, meetings, seminars, conferences. Just showing up certainly doesn’t guarantee anything. What if you treated the next networking function like it was your party? That means it’s your responsibility to meet and greet everyone in the room.

7 Helpful Tips Before Attending Your Next Conference
Conferences can be very worthwhile, both for business and pleasure. You look forward to the event and can't wait to see friends or colleagues you haven't seen in a while. I attend many conferences each year, both trade shows and meetings. Whether I am a speaker or an attendee, I have learned how to be well prepared for the event. Here are 7 things to do before heading to your next conference that will ease some of the challenges and help you enjoy your time there:
Legal Marketing: Speaking as a marketing tool for your law firm
Speaking engagements can be an incredibly effective marketing tool for you and your firm. So you have a blog, a great website, an active Twitter account, and maybe even some videos showcasing your talent. What’s next? A great way to show off your legal knowledge and expertise is to schedule some speaking engagements. Speak at law conferences or seminars that are directly related to your area of practice, or industry events that your potential clients attend, or even other local networking or business organization meetings where you’ll be exposed to an entirely new group of prospects.
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