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Lesson #2: Be Relentless
“I am a hedonist at heart,” says Cowell. “I love the uncertainty and the challenge. I’m also exceptionally competitive and ambitious. It is relentless, relentless, relentless. I can’t help it. Sometimes I’m glad, sometimes I wish I wasn’t like that all the time. I can never switch off.”

The 800 Pound Gorilla Problem
I was at a board meeting recently where the board and management was discussing the company’s market position. This is a strong company that leads its market and, as a result, one of the board members stated that we were “the 800 pound gorilla in the market.” In my world view, the market was still relatively small so I suggested that we were the 12 pound gorilla. While this got a chuckle, it was instructive and moved the conversation down an interesting path.
SWOT as a Public Relations Planning Tool
Used properly SWOT analysis is a remarkably simple and powerful PR planning tool. Here are a few thoughts on using the technique in the analysis of strengths, weaknesses, opportunities and threats when developing a PR campaign. Here are ten things you should do and ten things you should not do.

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