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Emotional Marketing, Part One
Emotional Marketing is the most powerful approach to marketing you can imagine. It's about connecting with your prospects where they hurt. They're annoyed; they're anxious or close to rage about something that you can do something about. Emotional marketing, done well, sends a message that validates their feelings. He/she who validates the feelings of another is that person's hero.
The Small Business Underdog: How to go head to head with the big dogs of business.
The big corporations of the world seem to have endless resources to force smaller companies into submission. They have in-house marketing teams and hire advertising agencies to create marketing collateral, websites, messaging, advertising, direct mail, and email campaigns. They test and retest, conduct quantitative analysis to measure market share, develop new creative messaging, focus on brand development, and more! Small firms, for the most part, have none of these things. So how can small businesses possibly compete, and more importantly, survive, and get the word out? Is it a losing battle from the beginning?

Who Are You Connecting With?
Connections are important. In my humble opinion, connections are what make the world go 'round.

Entrepreneur Education: Do Good Bosses Really Exist?
Think about the bosses you have had that you would follow anywhere. What are the basic characteristics of these folks? It becomes interesting to look for the common denominators that are "good boss" requirements. I recently asked several groups in various organizations how they would categorize the best of their bosses. Here is where it got interesting. They were only a few basics that ran across cultures and up and down organizations. These were generic patterns of respect, civility (this word was used over and over), empowerment, and ability to acknowledge work well done.
How to Connect With People
A leader's effectiveness is entirely dependent upon their ability to connect with people. This is a skill that either makes or breaks a leader and must be mastered.
Discover the Hot Buttons of Your Ideal Client to Get Better Marketing Results
Regardless of who you are, how good you are at what you do, or how beneficial your products and services are for your clients, your copy has show your clients how they will benefit from doing business with you. If you’re not “showing” your ideal client how they will benefit from your products and services, you’re wasting precious marketing real estate. One of the biggest challenges I see people struggle with is identifying their ideal client.
Effective Networking: Personality Partnering
Let your networking be defined by your personality and life style, not by your work. Networking is no longer the “good ol’ boys” club nor is it appropriate to pass your business card out to everyone you meet. Networking is a much more savvy market today. Networking is not something you do; it is an art you perfect. True networking will increase your business and give you a solid base for years to come. So how do you network?

The Value of Connecting
“I am so tired of going to business meetings that turn into social event – they are a waste of time”. Attending a networking event or business meeting is only as valuable as you make it. Many of us tire of attending events where we feel it turns into a social event – and we wonder at the value we receive by attending. Sure we may get a meal, or free drink or snacks – but let’s be realistic – it takes time out of our schedules and costs money too.

Other connecting Related Articles

Boola Boola
I got a funny email from Stephanie, one of my employees, today. The subject line was “connecting at Whole Foods.”

Internet enriches learning in rural Uganda
NEPAD e-schools connecting students to the world
Are You Ready To RecessionProof Your Business
Learn about connecting with your Inner Guidance to help you achieve success in your business through a process called energy management.

3 Copywriting Tips - How To Edit For Mass Appeal!
3 tips for connecting with a mass audience...

CONNECTING IS NOT ENOUGH: The Need for a Strategic Approach to Networking
The first of a regular article based on the premise, Connecting is Not Enough. Looking at why and how to develop a networking strategy for businesses to thrive.

Values, Behavior, Stress and Your Success
Connecting the dots between Valus and Behavior will help you reduce stress and attain results.
There’s an APP for That!
Would you be better at connecting, influencing or inspiring other people if you could read their minds? Well now there’s an app for that! Introducing iPAR MindReader.

Conscious Connections: Are you FULLY Connected?
When activity is high, it can be easy to lose connection with what is most important. We may diminish the big and little successes occurring along the way. We may not stop and fully connect with those we love - enough or at all. We may set goals and objectives haphazardly, not owning or connecting to them at the core of our being. We may avoid connecting to the underlying feelings that haven't been expressed. We may lose connection with ourselves. Whether you fit the "busy" description, or are just casually pacing through life - STOPPING and taking the time to "consciously connect" is essential to maximizing fulfillment AND productivity.
Have You Set the Energy Stage?
Setting the energy stage means getting on the same page energetically as the person you’re connecting with. You might think of any time you’re connecting with people as a sacred serving opportunity.
6 Ideas for Following Up With Your Clients!
Do you have ANY idea how much money is sitting right in front of you - right under your nose?" What I am talking about is communicating and connecting with your current clients.
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