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The Cookie Connoisseur: The Early Years of Debbi Fields
“I was really happy being a housewife,” says Debbi Fields, founder of Mrs. Fields Cookies. “I was proud to be there for my husband, but it did not necessarily make me feel great.” Longing for something more out of life than being just a mother and a wife, Fields turned her lifelong passion for baking into a multimillion dollar enterprise that has continued to attract a loyal following throughout the U.S. She did not have a business degree or the support from her family, but what Fields did have was a dream.

Starbucks Used To Be A Small Business
When our forefathers arrived on this continent they brought with them a vision of a new world with thriving commerce and raucous marketplaces. No matter what the media may be pushing on us about the economy, the vision of our predecessors is just as alive today as it was a couple centuries ago. If you don't believe it, then kick yourself next time you're standing in line at Starbuck's waiting to pay $4 for a cup of coffee.
SEO Page Rank - It’s not about Who YOU Know… ...It’s About Who Knows YOU
Search Engine Optimization (SEO) is part science and part magic. Well, maybe not REAL magic, but there is a lot going on behind the curtain that most folks never get to see. Scoring a Top 10 listing in Google requires a scientific approach towards getting a lot of little pieces set up correctly. And then there’s that hunk of magic. If we were to give that magic portion a name, it would be called “Page Rank (PR).” PR is the technical term for an unknown, unrevealed, unpublished “magic formula” that Google uses to measure a website's link popularity on a scale from 0-10. So how does Page Rank (PR) get calculated?

Organic search engine optimization What Do They Mean By Organic Search Engine Optimization
Some call it organic search engine optimization because... ... the hyperlink in the results page shows up "naturally" by contrast to the other kind of results displayed in the same page: adverts. .... an organic result has a greater potential in diverting traffic to a website than a paid advert. ... an organic search engine optimization guru "optimized" the contents of a web page for the most promising words a average user would employ while searching for the same theme the page addresses. ... organically placed hyperlinks often have less opposition. They are less expensive, too.

The Chicken Connoisseur: The Early Years of Chick-fil-A’s S. Truett Cathy
At a time when the hamburger was dominating America’s fast food industry, a young Samuel Truett Cathy had a different idea: why not a chicken sandwich? With that, in 1946, Cathy launched a restaurant called Dwarf Grill, which would in time morph into the Chick-fil-A chain of over 1,500 quick service restaurants that specializes in chicken dinners, and has become something of a cultural icon in the southern U.S.

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Lesson #4: Cultivate Your Capital Connections
Gallo was not your average wine connoisseur. He abhorred the snobbishness that surrounded the industry and remained firm in his belief that excellent tasting wines of high quality could be produced and sold at low costs. It was with that same attitude that Gallo approached his circle of connections. It did not matter who you were or what you stood for, if Gallo had something to gain from you, he was going to make sure you were on his side.

Success - Something To Chew On
Even if you aren't a connoisseur of chewing gum, you'll find something to chew on in this short story: One day, Mr. Wrigley (of chewing gum fame) was traveling on a train between New York and Chicago. His traveling companion asked him why he continued to spend so much money on advertising and publicity.
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