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On The Leading Edge of a New Paradigm: A Socially Conscientious Approach to Collaborative Enterprising (Buyers Meeting Point)
“It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known.” Final sentence of A Tale of Two Cities, Charles Dickens, English Novelist (1812 – 1870)

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Choosing an SEO firm
A contrast of the two main types of search engine optimization, Black hat and White hat. Black hat uses deceitful practices that can get you banned from the search engines so we have provided tips on how to avoid these kinds of SEO firms.
Taking a Bet on BET: Johnson Jumps onto the Small Screen
Johnson was in a business meeting at the NCTA when he met a businessman who wanted to start a television station for the elderly. “I said, hmmm, let me see that,” recalls Johnson. “So I looked at it, and I said, wherever he had elderly I crossed out and put black people. Black people are a certain demographic, black people are poorly depicted on television, so on, and so forth.”

Be a Legitimate SEO Guru - Steer Clear of Black Hat SEO Tactics
If you want to remain a legitimate SEO guru, steer clear of black hat SEO tactics altogether. Black hat techniques are illegal SEO practices that will eventually get you banned from search engines.

Wrestling, Ratings and Guerrilla Marketing
Guerilla marketing is a term that was coined by Jay Conrad Levinson in his book of 1984, Guerilla Marketing. This is a form of advertising and promotions that depends on the unconventional. Imagination is key, and a big budget isn’t always necessary. Entrepreneurs use this technique, and it’s considered to be non-traditional--just what entrepreneurs are known for being.
Crisis and the “Black Swan”
Black Swans are important events, either good or bad, that are highly improbable but happen nonetheless. Using the term Black Swan is a metaphor for an event that just is weird or unexplainable before hand using logic. None the less, Black Swans are explainable after the fact. Most are rare events that have extreme impact on the business. (Taleb, Nassim Nicholas. The Black Swan. New York: Random House, 2007.)
Black Friday – Shop at Wal-Mart and Best Buy or Invest?
Consumers are out in full force today, on ‘Black Friday', looking for great deals at retail stores. Stores like Wal-Mart, Target, Best Buy - all opening at the earliest hours of the morning to get accommodate us eager shoppers. The question for me today was - could the money I might spend today on Black Friday be put to a better use for me and my family's future by investing in something of real intrinsic value, instead of just another consumer item?
Viral Marketing & Why You Should Be Leveraging It In Your Business
According to Guerrilla Marketing Expert Jay Conrad Levinson, this is due to a simple marketing truth -- "people dislike admitting that they are affected by marketing", so they will often give credit to a friend. In addition, there is no disputing the power of referrals -- and these are most likely to be received within 30 days of the original sale.

Guerilla Marketing Weapons by Jay Conrad Levinson
In these tough economic times – it is more important than ever to find inexpensive and effective ways to market our businesses. Jay Conrad Levinson and Guerilla Marketing are two of the best sources for this information.
Monumental Secrets of Guerrilla Marketing – Tactics
I had the pleasure to listen live and watch a webinar by Jay Conrad Levinson as part of Microsoft’s Small Business Summit. Jay is the father of Guerrilla Marketing with almost 50 years in the advertising and marketing industry.

Black Hat SEO
Black Hat search engine optimization is a technique that is used to get high search rankings in an unethical manner. Contrary to White Hat SEO, black hat techniques are characterized by breaking search engine rules and regulations, a poor user experience by unethically presenting content in a different visual or non-visual way to search engine spiders and search engine users.

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