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Winning is an effective marketing strategy
The more you win, the more attention you generate.
How to teach in 10 easy steps
Teaching is an imperative skill in running a successful business, whether you're an independent operator or a franchisee. Use these 10 easy steps to make yourself a better teacher, manager and business owner.
How to teach
This article lays out a simple step-by-step process to teach you how to teach others. Implement this procedure to make your training programs the best they can be.

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Shift Work Schedules: What Employees Want
There are four types of time-off that employees consider when evaluating a shift schedule: (1) weekends off, (2) total days off, (3) daily time off, and (4) consecutive days off. This article examines the schedule attributes that drive these four different types of time-off, using statistics from over 20,000 shiftworker surveys.

Better Together
During the Beijing Olympics, beach volleyball players Misty May-Treanor and Kerri Walsh were undefeated in their second gold medal Olympics, with an amazing record of 108 consecutive wins. Watching the advancing duo during the Olympic coverage, I heard commentators mention that when either woman was asked during interviews which one of them was better, they responded, "We're better together."
5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

Recession-Proof Lessons of Succession
This article is based on the author’s experience in partnering with a Level 5 CEO who was orchestrating his own succession. This leadership transition represented the first at this level since the 153-year-old company became an employee owned business in a buyout from the last family owner. The company became employee-owned after 140 years of family ownership, growing more than 10 times in 10 years following the transfer of ownership. They have sustained more than 10 years of consecutive profitability as a privately held organization. Today, they generate revenue of more than $1.5 billion with over 2,500 employees of whom more than 300 are stockholders.

How to Hold The Sales Team Accountable Under the New Rules of Sales Engagement
If you read yesterday's post, there was a comment from Teicko who asked how you can hold the sales team accountable under these new rules of sales engagement where you must work three times harder, three times longer, be three times more effective and have three times more opportunities in the pipeline to get the same results as you used to.
Rules of Sales Engagement for the Recession
We also discussed the economy - of course - and right now, there are some new rules of engagement. You simply have to work three times harder, three times smarter, find three times more opportunities and be three times more effective just to sell what you used to sell. That's it? No. In order to be three times more effective you must refine your strategies and expand upon your tactics. You must be more creative, quicker on your feet, more resourceful and more persuasive. You must ask better questions and more of them. You must be more powerful than ever before. Do that and you will survive. Do that consistently and you will thrive when the economy turns around and money loosens up. In the mean time, no short cuts!
More, Bigger, Faster
I'm a football fan and my team (the Atlanta Falcons) started this season with three consecutive losses. That got me to thinking about "back to basics." Ladies and gentlemen, this is a sales rep: One who moves a greater number of larger deals through the funnel faster.

#1 Killer of Small and Medium Business
In these challenging economic times it is easy to take your eye off the ball. Many times we fail to stay focused on something that is taken for granted when times are good but crucial to stay on top of when times are challenging.

What Does Integrity Have To Do With Your Company?
Integrity is the hallmark of a person with high morale character. Each day we all have opportunities to show our integrity by the choices that we make – both personally and professionally. Sadly many times what we hear and read are examples of people with little or no integrity. It’s the people that make the business. The dictionary defines integrity as steadfast adherence to a strict moral or ethical code, being unimpaired, sound, whole and undivided; completeness. As a leader, where do you see integrity or lack of integrity in your team or organization? What steps can be taken right now to raise your organization’s level of integrity? It takes 21 consecutive days of committed actions to change a behavior. Take the time to make an honest appraisal of the rules, morals or principles that are guiding your business.
Attacking Fatigue in the Workplace
A major workplace issue today is employee fatigue. Alertness in the workplace pays for itself through productivity, safety and quality. It doesn’t happen by accident. Managers can minimize fatigue by attacking it on seven fronts: (1) education, (2) start times, (3) shift length, (4) fixed vs. rotating shifts, (5) consecutive days of work, (6) employee preferences and (7) overtime.

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