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consistency Tagged Articles

Leadership Truth #2 - Great Leaders Live Their Vision
Great leaders are congruent. They live their vision all the time. Consistency is a trait most great leaders have in abundance. Why is this trait so important?

Leadership Assessment #10 – Lead by Example

There are hundreds of assessments for leaders. The content and quality of these assessments vary greatly. You can spend a lot of time and money taking surveys to tell you the quality of your leadership. There are a few leading indicators that can be used to give a pretty good picture of the overall quality of your leadership. These are not good for diagnosing problems or specifying corrective action, but they can tell you where you stand quickly. Here is one of my favorite measures. It is the degree to which the leader leads by example.

Leadership Assessment #11 – Demonstrate Integrity

The Transactional Nature of Trust
I have studied Trust for several decades, and I have come to believe that trust is transactional in nature. That is, trust is like a bank account where we have a balance and make deposits and withdrawals constantly. This article highlights some ideas about the transactional nature of trust.

Low Cost Marketing Plans For New Network Marketers
If you are on a limited budget, there are many low or zero cost options to start bringing in traffic to your website. These options simply require focused attention and massive consistency.

The Importance of Consistency for Sucess
Consistency is the cornerstone of success for yourself and your business. Find out how to apply consistency to your business practices and obtain substantial results.

Successful People Build Their Brand on Integrity

Successful people create positive personal impact. Creating and nurturing your unique personal brand should be your first step in creating positive personal impact. Regardless of how you choose to brand yourself, you should build your brand on integrity. This means saying what you think. The video, "Ouch! Your Silence Hurts," suggests that you should become a "pro-active ally" instead of a "silent colluder" or "passive bystander" when you encounter a situation that doesn't fit with your values. This video is a wakeup call. It tells us that we shouldn't let words and actions that conflict with our values go unchallenged.

Leadership Bottlenecks Kill Companies
Organizational failure can always be traced back to leadership decisions and non-decisions. Successful leaders rely on best practices and consistency to endure during difficult times.

Master Your Game: A Consistent Swing

You've established your target, perfected your technical game, and enhanced your mental game. Time now to focus on a consistent swing in this final Enhancing Your Mental Game article. Consistency in performance comes with discipline. Train yourself by focusing on: • Supportive daily habits • Consistent actions • Follow through on commitments, and • Results tracking. Develop these to super-charge your game. Achieve your results faster with a lot more fun.

Business Plan Examples

There are lots of business plan examples on the internet available for download. Some of these plans are easy to follow while others can be a little complicated. We will look at the advantages and disadvantages of using business plan examples available to the entrepreneur online and maybe help you make a choice that would be best for you. The average business plan will have the same key elements. This is important for consistency sake. Think about it from an investor's standpoint; they see many business plans and having the same format, more or less, will save them a lot of time, effort and more than a few questions. These are busy people and will not think twice about rejecting your proposal based on a business plan that does not meet the basic requirements. That is to say, the following

Check for Consistency - It's How the Tortoise Beat the Hare
Remember Aesop’s fable of The Tortoise and The Hare? Both were in a race, and the hare dashed off to an incredible start. He became complacent, and even arrogant to the point where he took a nap, thinking that he could wake up and still beat the tortoise. When the hare woke up, he dashed as fast as he could to the finish line only to find the tortoise celebrating victory.

Consistent Positive Action Creates Huge Momentum

As I laced up my shoes this morning to head out and tackle my first action focused goal, I spent some time reviewing the past seven days. It's hard to believe it's already been a week since I set and began to achieve these daily action goals. I can honestly tell you it is 99% easier to tackle these goals today than it was in the first couple of days. If you recall, I was having a bit of a challenge with the "voices" trying to encourage me to make excuses as to why I didn't have to accomplish those goals. Well, I am happy to report to you that those voices have all but left. The consistency of achieving my daily action goals, has made it much easier, and created momentum that's sending me off on a very positive path.

The First Law of Building Trust

All leaders want to build higher trust in their organization, but few are able to accomplish it consistently. I believe the ability to reinforce candor is a powerful skill that can help leaders improve trust, even in these draconian times. Reinforcing candor is the ability to make people feel glad when they bring up an inconsistency or error. Most leaders cannot do this. For some additional thoughts on this topic, you can call up the attached article.

Ray Kroc Fast Food
Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.

Dressed For Success: How Emporio Armani Became an Empire

“In this business you can’t have a destination, an arrival point,” says Armani. “Otherwise your competitors will overtake you, or you become complacent.” With over $1.5 billion in revenue, Armani remains Chairman, President and CEO of the company he started over thirty years ago. The mere mention of the designer’s name – first or last – and consumers the world over know not only who you are talking about, but also of the luxury product lines for which he has become famous. How did this once-poor boy, hiding from war bombs in a small town in Italy, go on to become one of the world’s leading and most successful experts on fashion and design?

Lesson #3: Do Not Let Your Business Become Static
“Keep moving all the time,” says Ramsay. “That’s the exciting thing about cooking in this country: we are seasonal, so every three months there’s a move. We’re moving from spring into summer and suddenly the food becomes a lot lighter.”

Lesson #3: Make Your Product As Personal As Possible

Jenny Craig’s success did not lie just in the fact that the program combined athletic activity with its own prepared foods. Craig had a secret that kept customers coming back for more. If all her years in the industry had taught her one thing, it was this: the road to weight loss was a difficult one and people needed all the support they could get along the way. To that end, Craig made it her number one priority to engage her clients, making the program as interactive and supportive as possible to keep them motivated and paying!

Lesson #3: Build a Brand that will be Around Tomorrow
“I am not looking like Armani today and somebody else tomorrow,” says Lauren. “I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.”

Billionaire from the Bronx: How Ralph Lauren Achieved Success
“There is a way of living that has a certain grace and beauty,” says Lauren. “It is not a constant race for what is next, rather, an appreciation of that which has come before.”

Video Marketing Consistency
Include your website URL on a blue background at the beginning and end of your first video, do it again with the second and the third. It doesn’t matter if there’s a different URL: Using the same background colors that people identify with you or your website will make it feel like they’re watching something familiar and consistent. That breeds trust.

Sheepwalking
I define "sheepwalking" as the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line.

The definition of branding

One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

Four words
Make big promises; overdeliver.

Leaders Are Communicators

There is an old saying, “That which can be misunderstood will be misunderstood.” This resolution, passed by the Board of Councilmen in Canton, Mississippi, in the mid-1800s brings that into focus. “Number one: Resolved by this Council that we build a new jail. Number two: Resolved that the new jail be built out of the materials of the old jail. Resolved that the old jail be used until the new jail is finished.”

Smart Women Keep Showing Up
This article is about how important it is to “show up” in business using three simple tools to help you move your business to the next level of success. “Showing up” is 50% of your success. Doing it over and over again, with a great attitude, consistency and help from others.

The Emotional Foundation of Customer Service
To serve your customers you need to first emotionally connect. Yes, you need process and consistency to create long term value, sustainability and credibility, but first you need to ensure that both you and your team understand the basics of emotional connection.

Initial Trust is Based on a Handfull of Cs
When we first meet someone, we decide rather quickly whether we are going to trust the person from the outset or wait for a lot of evidence before trusting him or her. The decision is based on five concepts that all begin with the letter C. This article gives tips on how to build trust rather quickly.

Become a Master of Change

For most of us, the thought of change can send us into a panic attack. For some of us, we might fear change because it disrupts our sense of security and consistency by challenging our perceptions. As much as we crave stability and security, change is an inevitable part of life and we can either choose to embrace it or resist it. Life is really a series of changes and each change is a challenge. It's an opportunity for us to learn - to grow - to expand. Some changes might be small while others may be large, but they each bring the opportunity to learn something new about yourself and the world around you. Learn how to become a master of change so you can be even more successful - personally and professionally.

How Obama, Dan Pink, The Heaths, Steinbrenner and Kurlan Might Prepare Your Sales Force for Change

I was up against the time, as 6:30 AM had arrived prior to the end of my article. That's how it was yesterday when I wrote about having a change ready sales force. The only problem with yesterday's article was that I never really got to the part about being change ready! So to start where we left off you'll need to read Part I first. How do we prepare the sales force for the four possible outcomes while letting them know that options 2-4 are not acceptable? There are several possible approaches and Alex Bartholomaus, who spoke with me yesterday, said he would like to see me talk about these two:

How to Achieve Consistency on the Sales Force
I have always believed that in sales, the three most important attributes (not skills) are the willingness to do what it takes to succeed (commitment) the passion for being the best (desire), and the discipline to repeat the required behaviors and activities (consistency).

Incorporating Social Media into Traditional Marketing

It has been suggested by social media enthusiasts that by using it, businesses no longer need what is known as traditional marketing tools, i.e. business cards, web sites, etc. I believe incorporating social media into traditional marketing will enhance the ‘brick and mortar’ of traditional marketing. People still need business cards for face-to-face meetings, web sites provide essential company information and services provided. People want/expect more than a sales pitch in a tweet to encourage them to use your services.

Creating a Brand Message - Where Do I Start?

Start by literally looking at what is and isn’t working – ex: this email got more response than the other version. Ask members of your target audience to review different pieces, noting which item’s design and language resonates most and why. The why is important to start identifying specific characteristics. Are the graphics really impactful, the headlines compelling, etc. Then, ask them to tell you the opposite – what they were least attracted to and why. From the responses you get, create a checklist of these basic characteristics and note opportunities to make changes based on the well-received characteristics and recognize use of the disliked ones.

3 Strikes and Your Out - The Need for Sales Force Consistency
I place a higher value on consistency than I do on talent. I don't care how much potential a salesperson has. If they aren't performing the basics - consistently - then the talent is wasted.

Who Else Wants to Discover the Truth Behind MLM Pyramid Schemes?
In this article I will help quell the fear of Pyramid Schemes by adding Truth to the paranoia that plagues Network Marketing and Home Based Business Franchise industries. Many believe that 'network marketing', 'MLM' and 'pyramid scheme' are synonymous, and this is just pure misinformation and fear, and often times ignorance.

How To Make Money In A Recession With The Help Of Public Relations
Studies have shown that companies that stop all marketing during a recession are those that fair the poorest not only during the recession, but in the long run. Tough economic times are precisely the times that you want to reach out to and stay in front of your target market. They are also challenging times marketing-wise because you also need to be frugal and savvy with your marketing budget.

Job Exchange Programs- A Different Spin On Employee Development

A job exchange program works much like a foreign student exchange program. An employee basically switches to another group, department, city, or any other division in the company. There, the employee is "hosted" by the receiving office and gains exposure to the culture, employees, and clients of that office. It can be a situation where two employees truly "exchange" positions for a set period of time.

When It Comes To Marketing, Consistency and Discipline Beat Shiny Objects Every Time

When you are starting out in a new venture, all you want to know is what sort of marketing works so that you can focus on it 100%. Because there are so many options, you will be tempted to throw your efforts in 100 different directions and chase down anything that looks promising. As a result, you will find yourself chasing after each new "shiny object", abandoning avenues that will produce for you if you give them time. This is a classic path to failure. Instead of chasing the gurus, learn from what they do - spend the time to master each form of marketing before you chase the next best thing.

C-Level Selling: Are You a Tiger, a Phil or Struggle to Make the Cut
C-Level Selling and professional golf have a lot in common, but there is no money for second or low place.

Road to Success
Consistency on sales and business success demands a day to day commitment to: determination, principle-preparation and positive thinking.

Your Marketing Business-The Game to Win
This article is all about creating the proper mindset for business and regardless of circumstances, marketing and business should be viewed as a game- a game to win.

Simple 4 Step Article Marketing Formula

Article Marketing is a POWERHOUSE marketing tactic that will get you traffic back links to your personal blog or lead capture page. Focusing on your niche with the proper keywords and back links will help your website or blog get more exposure and get indexed higher in the search engines. It is a simple, very low-cost effective way to bring good, high quality and organic visitors to your website. You don’t have to be an expert writer to have an effective article campaign.

MLM Businesses: What Is The Deciding Factor In Your Success In MLM
The microwave, instant gratification, entitlement, lottery mentality is what causes an extremely high rate of people in MLM businesses to fail. You can have the best marketing system, product, and comp plan but if you are not consistent then you will not see success.

Book Review: Influence: Science and Practice
Robert Cialdiniâ€™s book is all about â€œclick, whirrâ€ â€“ how weâ€™re programmed as humans, how marketing can leverage the programming, and how as individuals we can overcome the programming.

Be Consistent And Success Will Be Your Business
Being consistent in any daily activity you wish to excel in is very important. Once consistency is achieved positive results and progress follow.

Keyword Mapping and SEO – How to Effectively Optimize Web Pages
The following tips walk you through how to use keyword mapping to effectively optimize your web pages.

Branding in an Online World
Nowadays business competition is intense. Regardless of the product or service an organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must.

Marketing Your Business on a Budget
If you are on a limited budget, there are many options available to you to drive traffic to your business or personal website. However, as with any business, you will need to be consistent on a daily basis with your marketing efforts to build momentum.

Motivating Others

People are self-motivated. The task is to find out what needs and values motivate the individual internally, or more importantly, how to select people who will be naturally motivated by what the environment and job offers. Check out the list of questions to ask. It is an interesting paradox that as a parent, manager, supervisor, or owner, you can stifle motivation, but you cannot create it. If a person has been motivated in the past, but is not now, something may be going on at work or home which is stifling the person’s motivation.

Online Marketing Techniques That Produce Result! ~SECRET TO 10K+ a MONTH
Everyone want to know the online marketing techniques that produce results but can't seem to figure it out. It is actually pretty simple to produce results online. Find out the secret and how simple it really is in this article by Omari.

How True Leaders Execute Plans Without Fail & Celebrate Their Victories
Execution is everything; it separates those with lofty ideas from those who end up winning the game…plan & dream, then turn that key or you've accomplished nothing.

Continuity Advertising and Marketing Strategy
Doing something every day toward your marketing plan is essential for the success of your business. If you are struggling with this tough economy, there is nothing more valuable you can spend your time on than marketing. Do you have a marketing system in place that you work at every day? If not, are you happy with the situation you are in?

Is there a place for Multi-Rater Feedback in the Selection Process?
Also known as 360 degree feedback…most people would automatically say ‘no’ – but let’s think about that for a few minutes.

Building Relationships That Work With Stress
Six keys to relationships that reduce stress all round

The Top 5 SEO Strategies For Dominating Search Engine Results
Don't waste your time endlessly searching for the magic search engine optimization bullet. There are a variety of techniques you can use to quickly and easily improve your rankings. Learn how to effectively manage your SEO campaigns and generate optimal results. Here are the top 5 methods of all time.

Get Consistent Results with Consistent Action
There are three things you can do to get consistent results in your business, if you want consistent results you need to take consistent action. Implement these easy action steps and get consistency working for your business.

Consistency is Key
One of the most powerful methods of maintaining forward momentum in business, or just life in general, is by applying consistent pressure toward achieving the goals that you've set out in front of yourself. It is life's own version of compound interest, and by utilizing it, you can experience some powerful growth in whichever areas you apply it to.

Good Employees for your Franchise Company
The employees that you hire can, to a large degree, make or break your business. Here are some characteristics to look for when hiring employees. Does the perfect employee exist? Yes, but you have to look for them, and then develop them.

The Only Ways to Build a Strong Brand
Business competition has grown to be incredibly fierce. With a cluttered marketplace, branding is essential.

Smart Women Are On the Slopes!
This article is about getting prepared for success as an entrepreneurial woman. There are certain solutions that you can use and follow to help you to achieve your Big Idea, Dream or Goal. Things to make your journey easier, faster and more enjoyable. It is a lot like snow skiing. Being prepared for both success as an entrepreneur and snow sking have a lot in common.

Do you communicate effectively inside your company?
The customer has gone out the door; he has just placed a large forward order for delivery next march. Can you be sure that he will get what he expects? Is your internal communication up to scratch? This article gives you some tips. Your company is only as strong as its weakest link - but it is up to you to check the strength of them all regularly!

MARKETING ONLINE - GET TRAFFIC TO YOUR BLOG FOREVER

As a business blogger you must be having the desire to have many people like and come more times to your blog. You need to drive and maintain traffic. Traffic drives you. You also need to enjoy high search engine optimization. For you to achieve this, you must make your blog a brand. A brand so strong, that it will stand out against your competitors. But how do you make your blog a brand? Many times people use the word brand without actually understanding what a brand mean. The marketers define a brand as:- • A name or a term • A sigh, symbol

BRANDING YOUR BLOG - THE TEN SUCCESS TIPS

As a blogger the need for branding is huge. You cannot achieve the desired marketing growth if your lack proper marketing communication. A blog will do just that, it will communicate and help your online marketing. But how do you brand? The following are ten tips on successful branding of your blog. 1. Segment the market: This way you will be able to identify your primary target and develop benefits that will appeal to them. With a segment for your product or your blog, you will be able to specifically target your offering; you will be having a clear picture of who your intended customers are.

Follow Through or Foul Up

As entrepreneurs, we are usually great at coming up with ideas to promote our business. We know that it's not rocket science, and yet we struggle time and time again getting our ideas off the ground. This isn't really surprising because on top of wearing our marketing hat, we are also wearing our operational, financial, IT and HR hats. Yet when we look at all the different roles we have to play in our businesses, it is truly our sales and marketing hat that can fast track our business to the next level. So how can we ensure that we allocate it the time it deserves? More importantly how do we know that we are fully following through?

Home Business Expert: 3 Qualities Of Leadership
Consistency, accountability, decisiveness these are the three qualities most leaders have in common.

Consistency
Be consistent in your messages.

Book Review: Triggers: 30 Sales Tools You Can Use To Control The Mind…
One of the things I admire about Joseph Sugarman’s work is his studied focus on the effect of his marketing efforts, and continually improving his marketing message until it maximizes his results. This book is about psychological triggers that influence someone to make a buying decision for your product. He illustrates each one of his points with a fun story.

4 Critical Principles of an Online Outsourcing Marketplace Feedback System

Feedback systems are such a fundamental part of making an online outsourcing marketplace work that it sticks out like a sore thumb if you don’t have one. They are designed to improve the experience of both the outsourcing buyer and the freelance provider. As a whole, these systems allow outsourcing companies to establish their own reputation as a reputable employer while reviewing the reputation of freelance providers in an effort to find the most capable and proven talent. Outsourcing companies submit feedback on freelance providers and relay their positive or negative experience so other buyers can review feedback before entering into an outsourcing relationship with that freelance provider. In theory, the entire process works great...depending on a few critical principles...

Home Business Expert: Importance Of Consistency & Persistence
The only way you fail is if you give up. Don't quit!

The three pillars of a good brand are authenticity, consistency, and clarity
Think about branding yourself, and use the right tools to get your name out there!

Entrepreneurs – You’ve Got A New Business – So Shout About It!
After the hard work of planning and setting up a new business, getting together the funding and starting out in business, you need to tell EVERYONE about it! So what’s the best way to shout about your business?

Be Consistent!
Being consistent leads to Success!

Networking strategies for growth

Networking is becoming more and more popular as a method of meeting business contacts and building relationships. Some people like to network to meet like minded people and develop a support network because it can be lonely if you are working on your own. Others want to seek out people who can refer them to new sources of business, or might even become a client themselves. Yet with so much choice available, how do you decide on a strategy to meet your business goals?

Degrees of Trust
Trust is an interesting word. We tend to think of it as a singular concept, like how much do I trust my boss at the moment. I believe there are numerous different types of trust in our lives, and in any trust situation, there are infinite levels of trust. That complexity is one of the reasons why high trust is hard to find in many organizations.

Anti-Stupid Pill for Leaders
Sometimes leaders make decisions that have consequences at cross purposes to what they are really trying to achieve. They need an "anti-stupid" pill to prevent them from making these mistakes. This articles shares just the right medicine to prevent costly blunders.

Top 10 Ways to Marketing Your Business in ‘09
During the last economic recession that I experienced in the early ‘90s when I launched my business, I had a unique advantage that others will have if you’re one of the fortunate ones to make the break and start your business – or if you decide to kick it into high gear.

Increase prospecting results by integrating your touches
Connecting with prospects for the first meeting requires persistence, consistency – and simply wearing them down. You can speed your access time by integrating your communication strategy with multiple connection methods without frustrating prospects.

Sales Process - What Have You Gotten Away From?
Think about how easy it is to get away from the fundamental processes, strategies and tactics that impact efficiencies, time lines, effectiveness, consistency, communication, confidence revenue and profit. Take 3 steps back. What have you gotten away from?

A case for rebranding - catalysts for brand revitalization

Rebranding, whether a product or an entire brand, is a serious endeavour. The overall need for rebranding is based on the basic premise that just as people change their style of clothes, hairstyles and home decorating, so brands need to keep up with the times and changing market and consumer dynamics. At the same time, rebranding can be undertaken to fix errors made earlier in a product’s development, to create new consistency across products, or conversely, to take advantage of the benefits of product differentiation and market segmentation.

7 Ways To Improve Direct Mail Response
While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.

Will Your Salespeople Change Behaviors to Improve Their Effectiveness?
"I have changed", a belief and a statement of fact, versus "I will change", a belief and a statement of hope, perhaps even a promise. [Read More]

Get approved for a franchise
So, you’ve decided to start a franchise. What now? Once you have made that big leap, it is important to figure out if you and the company are a good fit.

Are You a Potential Franchisee
If you are considering buying a franchise, you have probably done a great deal of research into the companies you might want to sign up with.

Kurlan's Law of Increased Sales Effectiveness
E=AP Effectiveness=Awareness x Persistence - Read how to score yourself...

How Organized is Your Business? Part 2
Yesterday I asked you how organized your business was. Did you consider your answer? Today I'll share a thought on how you can move yourself to a business more organized. Write Your Processes Down!

Organized Business! How Organized is Yours?

According to the Small Business Administration small businesses make up more than 99.7 percent of all employees. Add to that the latest figures that show small businesses create 75% of the net new jobs in our economy and you can see how important small businesses are. Small Business Owners have a very challenging job. Many small business owners go into an industry because it matches their passion or is something that they are really good at. What many start up business owners do not realize is that it takes a LOT more than being good in a particular industry to successfully run a business.

The "Hidden Persuaders" in Sales

Have you ever wondered why some people are more persuasive than others? The ability to persuade and influence others to see our point of view, or to take some action, is a vital skill and can help us in all areas of our life. Indeed the ability to persuade is a common characteristic of all successful people. It also helps us... "It is possible to become much more persuasive that you are now, and wihin a few hours, by applying some simple but powerful principles of persuasion understood by very few sales people.""

Running that Extra Mile for Your Clients

Also known as the ‘wow’ factor and ‘under promising and over delivering’ on your customer service. Ok, so think back to a time when you purchased a product and... ...This is known as perceived indifference, and it may have been down to just a few words or actions that have changed your complete perception of the business you were dealing with... ...Clients Killers: 1) Not ringing back when you promised 2) Promising something will be ready in five days when...

Be Adaptable With Your Sales Team to Achieve Peak Performance
Masterful management is understanding how to motivate and influence increased performance with differing personalities and talent levels.

Are Your Breaking the Law?

You may pay your taxes and stop at red lights, but that doesn't necessarily mean you haven't been breaking a few laws. I'm speaking about universal laws. The one you're probably most familiar with is the law of gravity. There's no disputing it. What goes up must come down. That's simple enough. But, did you know there are other laws that govern your life every day with the same power and consistency as gravity?

Leaders. Read Your Hat!

Some leaders profess one philosophy verbally but behave in ways inconsistent with that concept. It would be like wearing a "no nukes" baseball cap to a ground breaking ceremony for a nuclear power plant. That sounds like a stupid example because no executive would be shallow enough to do that. Well, many leaders come painfully close to that kind of hypocrisy. This article describes the problem and offers a solution.

STRESS
Many people believe that stress is the demon of modern busy life style. While a certain amount of stress is important to help us to face life’s challenges, too much for too long can be fatal. Numerous studies have shown that stress can impair the body’s ability to fight infections.

Marketing to Millennials
A new group is entering the workforce - they are called Millennials. With a new demographic comes the need to market your products and services differently. Learn how with the help of leading marketing expert Michael H. Fleischner

Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo
Your logo is your #1 sales representative. Is your logo working for you—or against you? Learn about five key ingredients to an effective business logo, and assess your logo to determine if it is communicating the best message for your business.

The Twin Pillars of Success
Honor the fire in your belly! Trust that your passion, your dreams and your imagination know where they are going, they know better than your logical brain what you are capable of achieving.

The Best SEO Strategy (Website Authority)
Sometimes the best SEO Strategy is to do nothing at all (after you have set the stage for website authority to augment future growth). With so many facets of search engine optimization, battles in the SERPs (search engine result pages) are won every day across millions of competing phrases by careful adherence to relevance, popularity, consistency and engagement.

8 Be-Attitudes of Holding People Accountable

The phrase "We've got to hold our people accountable" is uttered in every organization every day. The sad thing is that, in most cases, it carries a negative connotation. It means, "We need to catch our people doing wrong things and tell them those behaviors are not acceptable." I believe we can change the meaning of holding people accountable to one that is more balanced and not nearly as punitive. It is not just a matter of spin, it is a matter of attitude. I have a set of eight "Be-Attitudes" that can make a big difference if they are consistently applied.

What Every Manager Can Learn From Barack Obama
First of all, let me start out by saying that this article is NOT in any way an endorsement for Barack Obama. It is merely my observation and opinion, nothing more. In my opinion, one of the most important qualities of a good manager is the ability to organize.

4 Easy Ways to Dissatisfy Your Visitors

Since creating a website that is "user friendly" is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website. Unlike the dozens upon dozens of things that go into creating a website that provides a positive visitor experience, one that creates an atmosphere of trust and is likely to improve conversion rates, creating a dissatisfying experience can be done fairly easily in just a few steps.

How to Set up Effective Terms and Conditions Before you Sell on Credit

Setting up effective terms and conditions can be a challenge for many small business owners when they are formulating their payment infrastructure. Extending credit can be an effective small business strategy as it allows your business to establish customer loyalty and to increase sales with customers who would not do business with your company otherwise. Consider the following tips when you are setting up your small business terms and conditions:

The Price Winners Pay
Success in home business is not only for those with luck, a head start or tons of capital to get things going. It boils down to something much simpler -- something that all of us have access to, yet few are willing to use.

Business Coach or Executive Coach: These are the Top 7 Reasons Why You Need A Pricing Schedule
Are you a business coach or executive coach? Do you have a pricing schedule? If your goal is to increase sales, maybe this is the place to start.

Managing Change - Get it Right
Managing change in organisations is a challenging, process driven exercise, unless you have been courageous enough as an organisation, to be enlightened and multi-inclusive in decision making.

Agendas Make Meetings Productive
Meetings take up time and effort, so they need to be very productive and useful. One aspect worthy of focus is how well you organise your meetings and having a great agenda does just that. Want to know more? Read on...

Top Ten Tactics for Team Building Success
Bosses who lead the best businesses. realize early on that they cannot run their business alone. As their business grows, it just becomes unmanageable. Then, trying to lead it alone, it will either kill them or, slowly but surely, they will fail. Time to call for help and get your team building off the ground!

Integrity-It\'s What You Do When No One\'s Looking
Integrity- it's easy to say you have it, harder to prove you do. We can have integrity when we are being evaluated and public. But it's what you do when you're alone and nobody is looking that is really the true measure of your values.

Dealing With Difficult People

Dear Jane, I’m naturally high strung and picky. This can cause problems for me with people who are more easygoing. How do I not get caught up with judging them or even myself? Sometimes I want to avoid people with personalities that are so different from mine. But then I tell myself that this isn’t very open-minded of me. Your personality includes your innate, unique characteristics as well as your coping strategies developed in childhood. The more you understand about your personality style—what makes you tick—the less judgmental you will be and the more you can use this information to enhance your own and others’ lives.

What I learned about branding on my summer vacation
I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation:

7 Rules For Designing A Strong, Substantial and Successful Brand
If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules:

The 7 Secrets To Creating A Fashionable Brand!
If you’ve ever been confused about branding your small business, here’s a simple way to think about it: Branding Is Your Business’s Fashion Statement. Here’s how branding is like fashion:

Logo Design Questions: Answered!
This time, I wanted to send over an interview that I did with Computer Arts magazine in the UK. The interviewer, Tom Dennis, asked a lot of really thought-provoking questions, and I thought that maybe wanted to share the results with you.

Follow the 3 Cs to achieve long term goals

I tell my clients all the time how much I admire what they are doing and the risks they are willing to take. They are all seeking something specific in the process of working with a life coach and very few realize the transformation that is ahead for them. We all go through life overcoming obstacles and hurdles along the way. The key however to surpassing these hurdles and making life changes for good lies in the three C's; commitment, consistency and courage.

Business Management: How Clear Is Your Vision?

Vision, mission and values are supposed to be the beacon by which organizations set their strategic direction but how often do they align with everyday priority setting? Does your team share the same definitions for your organization’s vision? If you operate at a departmental level, does your departmental team share your department’s vision? If the answer is, no, then it’s not going to be easy to achieve the results you expect. Here are some helpful suggestions.

Are You Using a Chess or Checkers Small Business Marketing Strategy
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture his opponents pieces without first losing his own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.

5 C's of Body Language
We often forget how powerful body language is in our communications. We are constantly sending and receiving numerous signals from each other as we interface. There are over 30,000 cataloged gestures and facial expressions that constitute a robust language. Most of the time we read body language cues automatically, but sometimes we do make a conscious effort to decode meaning from gestures.

Your Credibility Factor
Build Your Credibility Factor by your substance and authority, by the consistency of your character and by your charisma.

The Key to You Team's Success is Communication!
One of the number one reasons companies, organizations, families, churches and sales teams fail or succeed is the quality and consistency of their communication. Learn more, read on...

Got Two Minutes For Health?
Do this baby-easy exercise at your desk and enjoy improved lifelong health. The secret is consistency, and the answer is in your hands. Start now.

Make More Sales With the Principle of Commitment and Consistency
The principle of "commitment and consistency" says that if you can get somebody to agree to something small first (that's the commitment part), they are more likely to agree to something bigger later (that's the consistency part). You might not have heard of it being called that, but you've almost certainly heard of the "foot-in-the-door technique", which is the same thing.

Franchisors Need Four Cs When Working with Brokers
Franchisors need to demonstrate Commitment, Consistency, Communication, and Confidence, when working with franchise brokers, who are trying to sell the franchisor's concept.

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