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Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

Surviving an Economic Downturn: How to Handle Layoffs Effectively
Sometimes layoffs are the only alternative to ensure your company remains competitive during an economic downturn. When that is the case, it is critical that the layoffs be done in a sensitive and respectful way that also minimizes the impact on your employer brand. In this article, we look at some of the key areas necessary to conduct layoffs effectively.
Consistency
Be consistent in your messages.
Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

Marketing 103: Branding
"Branding" is providing a consistent message to your customers. It's rooted in the combination of your core values and your strategic plan for your company (think of it as your "business persona").

Other consistent message Related Articles

Fundamentals of media interview skills what to wear
What a person looks like while delivering a message must be consistent with the message being delivered or it will have a significant impact on how the message is perceived. When a person looks sloppy, it sends a message to the audience that overwhelms the message coming out of his mouth. This article provides a great overview of what to wear the next time you are under the glare of the TV cameras.
Continuity: Creating Your Greatest Image
The strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product.

Marketing 103: Branding
"Branding" is providing a consistent message to your customers. It's rooted in the combination of your core values and your strategic plan for your company (think of it as your "business persona").

Your Marketing Message
Your message is first among your weapons in the battle of perceptions. Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.
Business Management: The Advantages of a Strategic Enterprise Office
Having a Strategic Enterprise Office (SEO) that services the entire organization, with a consistent message and methodologies is shown to be more successful than creating a number of Project Management Offices (PMOs) across the organization.
The Press Release Triple Threat
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.
Speech Patterns That Can Be Annoying To Listeners
What are some of your speech patterns? Some may be unconscious habits and trendy words or phrases. When overused (every other word, how you begin each sentence, a consistent way of responding without variation in a conversation), they can cost you the attention from others, dilute your message, and be very off putting.
How to use online media to network and promote you and your business.
A Consistent Message is the Key to your online marketing!
Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients
It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use. This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success.
Get Consistent Results with Consistent Action
There are three things you can do to get consistent results in your business, if you want consistent results you need to take consistent action. Implement these easy action steps and get consistency working for your business.
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