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Effective Business Communication Connects Brevity and Clarity, and Media Training That Works
Just because you're practicing business communication doesn't mean you have to lean on cliches and hackneyed phrases. Effective communication training that stresses the link between brevity and clarity leads to business writing skills that honor your readers. A key element of media training is to learn the importance of "bridging" -- the technique of nudging aggressive reporters back to your message. That sort of effective communication is standard practice for successful politicians, and with media training you can learn to do it as well.

Your Midlife Crisis, Transition, or Transformation?
If nothing else, midlife is the time for making critical decisions. How you choose will determine how successful you'll be.
Marketing the Truth
In many respects the public has lost trust in the media and what it reports. Unfortunately this includes our sales message, a little like allowing political rhetoric to be the reason the baby is thrown out with the bathwater. This article takes a look at where we are now and where we should strive to be.

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