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constituencies Tagged Articles
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Making Customers More Than Your Top \"Priority\"
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| Recently, my firm was conducting training at a regional sales meeting of a big conglomerate. Our goal was to establish cross-divisional lead-sharing as a part of the company culture and to get everyone to understand how big of a win-win that practice can be. |
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Know Your Market
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| Whether you are starting a new company, launching a new business initiative or spinning out a company, the first and most important thing you must do is know your business. I think there are two constituencies that you have to convince, other than yourself. First, you have to know your business concisely enough so that you can quickly explain it to your grandmother; so that she understands it. The second is you have to comprehensively explain it to sophisticated investors so that they are convinced it's an attractive investment. If you can do this successfully, you understand the business. |
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Other constituencies Related Articles
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Know Your Market
| |
| Whether you are starting a new company, launching a new business initiative or spinning out a company, the first and most important thing you must do is know your business. I think there are two constituencies that you have to convince, other than yourself. First, you have to know your business concisely enough so that you can quickly explain it to your grandmother; so that she understands it. The second is you have to comprehensively explain it to sophisticated investors so that they are convinced it's an attractive investment. If you can do this successfully, you understand the business. |
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