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What's the Point of Getting a Federal Trademark?
After reading about Common-Law, you're probably wondering why you'd even be interested in getting a Federal Trademark for your name. Well, let's break down the key reasons as provided by the USPTO.

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Hypnotic Language and The Persuasion Process
Mastering the art of influence involves simply guiding other people’s attention, and the most powerful tool – which you already own! — is your use of language. Your language is like a spotlight that directs WHAT others notice and – more importantly — HOW they notice.

How To Give Effective Feedback
Feedback is an effective way of communicating with employees, colleagues or members of your team. Feedback can be both positive and constructive (rather than negative). When giving feedback it is important to have a balance of positive and constructive feedback otherwise the receiver may feel that they only ever receive one type of feedback. It is also important not to always link the two, especially in the same conversation - giving with one hand and taking away with the other.

The Top Three Attributes of Successful People
Do you ever notice that there are those who seem to be good at just about everything that they do? Do you also notice that no matter how hard others seem to try they continually fall short? Do you know why that is? Let me give you three good reasons why some people prosper while others become shackled by frustration.

The Ultimate Wealth
What is “the ultimate wealth”? Notice if your mind immediately went to the thought of ‘money’ as the equivalent of ‘wealth’. What do you notice are your thoughts when you define wealth as the amount of money that you have? What are your feelings? What sensations in your body are present? Pause. Take a moment and notice what is there for you to learn about you before read-ing further. Ask yourself in this quiet place: How fulfilled am I in this area? Do I truly have the sense of having ‘enough’?

From Sheep to Sodas: The Early Years of J. Willard Marriott
"A man should keep on being constructive, and do constructive things,” J. Willard Marriott once said. “He should take part in the things that go on in this wonderful world. He should be someone to be reckoned with. He should live life and make every day count, to the very end. Sometimes it's tough. But that's what I'm going to do.”

How Leadership and Corporate Culture Impact Profitability
Turns out leadership isn't just a feel good thing. It drives the bottom line. A constructive culture is one where there is a sense of achievement, challenge, growth, encouragement and humanistic relationships. Organizations with a constructive culture had consistently higher profit margins. Aggressive cultures (very task/numbers driven without support/encouragement) have the most erratic profit margins.

Giving Constructive Criticism
It’s a fact of life we can’t avoid. Whether it’s working in a professional environment, learning in the educational realm, or interacting with friends or family, at some point in time we all have to face criticism. How we may perceive that criticism depends on whether we are on the giving or receiving end. When done right, constructive criticism is not meant to hurt or humiliate a person. Rather, constructive criticism is meant to build a person and push them to reach the next level of success. Learning how to give constructive criticism makes a difference in regards to how others view an individual and also how he or she demonstrates leadership. This issue of Astronology takes a deeper look into how to give constructive criticism in the workplace.

Big Bird’s Guide to Change Management - Learn your A, B, C, Ds
In the 1950s, psychologist Albert Ellis introduced Rational Therapy in which people were taught the A-B-C-D approach for dealing with uncomfortable situations. The A-B-C-D approach states that when a person is confronted with an adversity A, their beliefs B, will influence the way they respond to that adversity and lead to emotional and behavioral consequences C. If the beliefs B, are rigid, absolute, and unrealistic, the consequences C, will likely be self-defeating and destructive. If the beliefs B, are flexible and constructive, the consequences C, will likely be self-helping and constructive. People can change their lives and their consequences by D, disputing and challenging their beliefs.

Exiting Gracefully: It’s Complicated!
Learning the art of exiting gracefully is challenging because Emotions supersede Intellect and Ego beats the crap out of Common Sense. This is why break-ups are hard and, unfortunately in some cases, filled with bad things like strife and tacky drama coupled with collateral damage-all for the sake of SOMEONE needing to “be right.” In the worst workplace situations, the "being right" need commonly manifests itself in ungraceful exits. We see this when people: •Submit their notice and then go on a ‘negativity campaign’ about anything and everyone •Submit their notice and make a concerted effort not to work another day for two weeks •Not submit a notice and not return or send an email stating yesterday was their last day •Commit acts of violence that we see in the news headlines

How to search your employee’s computer and email (legally)
You begin to notice that your employee has more meetings outside the office than normal. You don't know who these meetings are with. Are you suspicious? You then notice that the same employee always leaves the office to take calls on his mobile phone. Does this make you more suspicious? And then, whenever you approach this employee's desk, you notice that he switches screen from his web browser to word before you get close. Now are you suspicious? Whilst we would all like to have explicit trust in all our employees, there are some behaviours that just arouse suspicions and the answers to these questions will often lie somewhere in your employee's hard drive.

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