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consumer behaviour Tagged Articles



The Importance of On Demand Customer Service
I am constantly amazed by the fact that some companies don’t bother to respond to website information requests…acknowledge voice mails…reply to emails, etc. It’s safe to say that being totally ignored represents the extreme end of the (bad) service spectrum and very few will argue that “indifference” is not a good customer service strategy. But what constitutes reasonable or excellent service in today’s marketplace? Are consumers more demanding today than in the past?

Other consumer behaviour Related Articles

Bad Behaviour what we do wrong
The top 20 flaws that hold most people back in the workplace are rarely ones of skill, intelligence, or personality. They are challenges in interpersonal behaviour, often leadership behaviour. They are the everyday annoyances that make your workplace noxious!...

15 Rules for Managing Management Teams
How does our own behaviour influence our organisations, our society and our family? Can we expect any of them to be functional if our own behaviour is not?

Lesson #2: “I watch and learn. And I’m still watching and learning.”
Armed with both a Bachelor of Engineering and an MBA, Wilson has taken his fair share of educational courses, but the one he found the most valuable was one called “Consumer and Buyer Behaviour”. “It helped me understand things like product differentiation,” says Wilson, “how to make marketing memorable; advertising; the impact of brand logo and positioning, and post-purchase dissonance.”
The Benefits of Consumer Contract Financing Part 2
The previous article on the benefits of consumer contract financing was concluded by citing three specific benefits associated with factoring consumer contracts (ie. financing consumer receivables, retail installment contracts, consumer notes, etc.). Those three benefits were: bad debt elimination, consumer contract processing and meeting increase demand. There are many other benefits associated with consumer contract financing which will be mentioned in this article.
The Benefits of Consumer Contract Financing Part 3
The first two articles on consumer contract financing (ie. financing consumer receivables, financing retail installment contracts, financing consumer notes, etc.) enumerated eight distinctive benefits which financing consumer contracts offers. There are numerous other benefits associated with consumer contract financing which will be addressed in part three of this series of articles.

Coaching in Relation to Behavioural Styles and Patterns
When considering the effects of behaviour in business, business coaches have long used behavioural profiling tools like DISC, to produce data which equips them to work with business owners, enabling them to get their staff to understand their own behaviour, recognise the behaviour of people they interact with and then adapt accordingly. This increases their credibility and improves communication. Of course, this relates to the team as a whole, and recent research suggests that improvements in this area can have a significant affect on bottom line profits.
Moving to a 'consequential corporate culture'
In any organisation it is the behaviour of its’ people that lead to success, mediocrity or failure. Behaviours stem from a set of values that the organisation must understand and that leadership must role model. Behaviours must also have consequences for the values to have any credibility; an up side for good behaviour in terms of recognition and reward and a downside for poor behaviour in terms of challenge, coaching, training and development and perhaps even having to leave the organisation. In the article we provide 10 areas that you must focus on to embed values and the right behaviours in your business.
Behavioural Intelligence – Noticing What Goes on in Meetings
Behaviour is what you say or do. It's not about what you think or feel. As human beings we have a unique brain structure which allows us to separate our behaviour from our feelings. Meetings and interactions at work are one of the places where this behavioural skill is most important and relevant. Behavioural Intelligence is about raising awareness, so that you notice your own and others' behaviour, and make conscious decisions about it.
Behavioural Intelligence – Modelling Excellent Behaviour
There is only one person you can directly control and be responsible for – you. Behavioural Intelligence is about taking charge of your behaviour and deciding what is most useful, appropriate and constructive to say or do next. If you decide while you’re doing it or saying it - it’s too late. The most skilled practitioners interrupt their instincts and make a conscious decision about their next behaviour.
Marketing Mix For Retail Consumer Packaged Goods
For Consumer Packaged Goods (CPG) companies, a good marketing mix is essential. The beginning of the twenty-first century has seen rapid changes in consumer demographics. Not only are consumers spending more wisely, but the age, face and needs of the consumer are changing as well. It takes a well thought out marketing strategy to not only find, but communicate with customers.

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