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Lesson #4: Every Opportunity is Yours for the Taking
“I’m in business to make money,” says Johnson. “You can do well and do good. But at first, you have to focus on the blocking and tackling of running a good business.”

Focusing on the Outcome
Learn how focusing on the outcome, rather than your products and services, can help you connect with customer needs.

Other consumer brands Related Articles

Open the umbrella brand strategy
When attempting to unite a series of brands within a single message, an “umbrella brand” strategy is one way to get your consumer, audience, or constituency to make you their first choice.
5 steps to building a cultural brand
Successful cultural icons like The Grateful Dead and contemporary brands such as Starbucks and Patagonia exemplify the cultural connection between the brand and the consumer world.

CHINA FRANCHISE UPDATE
China is the worlds most populace country and emerging as one of the largest consumer markets in the world, soon to led by only the United States. China's increasing middle class has a desire and appetite for western brands and products. A strong component of this dynamic are the products and services provided by U.S. franchisors. The challenge is to match the appeal of foreign franchise brands with the demand of the Chinese consumer. Recent actions by the Chinese Government have raised the price of admission for foreign franchisors.
Middle-aged consumers & luxury consumption
For every youthful consumer there is a middle-aged one with more money (and more credit) to spend who would rather like to be noticed too. How does this consumer segment consume luxury goods? What do they associate with? Using the examples of present communication strategies adopted by luxury product marketers and an empirical study, this article argues how they are missing an opportunity and provides managers with a novel way to market their luxury brands, focusing on how middle-aged consumers associate themselves with these brands.
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
The Benefits of Consumer Contract Financing Part 2
The previous article on the benefits of consumer contract financing was concluded by citing three specific benefits associated with factoring consumer contracts (ie. financing consumer receivables, retail installment contracts, consumer notes, etc.). Those three benefits were: bad debt elimination, consumer contract processing and meeting increase demand. There are many other benefits associated with consumer contract financing which will be mentioned in this article.
The Benefits of Consumer Contract Financing Part 3
The first two articles on consumer contract financing (ie. financing consumer receivables, financing retail installment contracts, financing consumer notes, etc.) enumerated eight distinctive benefits which financing consumer contracts offers. There are numerous other benefits associated with consumer contract financing which will be addressed in part three of this series of articles.

Lesson #4: Go for the biggest challenge you can
“United Spirits, with all its brands…with a huge market share, was addressing the opportunities in India going forward,” says Mallya. “But focusing on the Indian consumer and growing aspirations, it was extremely clear to me that one day the youngsters would start demanding scotch whiskey.”
2011 Consumer Packaged Goods Marketing Trends
With the recent global economic downturn, most brands and their marketers have had to rethink their advertising, marketing a promotional strategies. Consumer demographics are always shifting. But now more then ever, the changes are rapid and swift. Consumer packaged goods (CPG) manufacturers and their brands must always be on the cutting edge of an ever changing brand-consumer relationship.

Using Retail Freebies for Consumer Packaged Goods Marketing
For marketers and promoters of consumer packaged goods, one of the most powerful tactics is the use of freebies. A good freebie generally requires no investment on the consumer’s part. While there are many scams out there that mislead consumers simply by using the word ‘free’, most well known brands and CPG companies can be counted on to give their customers a freebie with not just implied value, but actual value as well.

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