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Word of Mouth
Word of mouth (WOM) is an elusive form of marketing that has the ability to either build or erode your small business brand. What are some of the characteristics of WOM as a communication medium that make it such a powerful marketing tool? What can you do to try to develop positive word of mouth for your small business?
The Shift from Push to Pull Marketing
There is a definite shift going on today in direct marketing. Today, more than ever, it is very important to create a compelling reason for people to seek YOU out . . . as opposed to the other way around.

Other consumer empowerment Related Articles

How to address Consumer Fear
Today consumer fear has replaced consumer confidence. In such times small businesses or home-based businesses are in a better place to come away stronger and better if they know the secret to survival and how to position themselves for the next boom. This article explores these keys to combat consumer fear.
The Benefit of Consumer Receivable Financing
Have you considered the possibility that consumer contract financing (consumer receivable financing) could very well be the tool you have been looking for to expand your business? Consumer contract financing could well be your preferred conduit relevant to accessing the enhanced cash flow environment you have been striving to achieve. Consumer receivable financing provides a continuous cash flow without the requirement of periodic payments or interim pay-offs.

The Benefits of Consumer Contract Financing Part 2
The previous article on the benefits of consumer contract financing was concluded by citing three specific benefits associated with factoring consumer contracts (ie. financing consumer receivables, retail installment contracts, consumer notes, etc.). Those three benefits were: bad debt elimination, consumer contract processing and meeting increase demand. There are many other benefits associated with consumer contract financing which will be mentioned in this article.
The Benefits of Consumer Contract Financing Part 3
The first two articles on consumer contract financing (ie. financing consumer receivables, financing retail installment contracts, financing consumer notes, etc.) enumerated eight distinctive benefits which financing consumer contracts offers. There are numerous other benefits associated with consumer contract financing which will be addressed in part three of this series of articles.

Empowerment - Ten Tips to Avoid Micro Management
I deal with a lot of leaders that confuse delegation with empowerment. I am often told, "I don't micro manage, I empower my employees." However, when we start digging into specific situations, we often uncover the difference between delegation and empowerment. It is really not that difficult to ascertain the difference. Delegation is simply getting someone else to perform a specific task for you. "Tom, can you move these for pallets for me to make some room for a new shipment coming in tomorrow?" Empowerment sets a little higher expectation that encourages the employee to use their own creativity and innovation.

New Consumer, New Tools Equals New Normal
The 2010 holiday season is proving that the new consumer is in the house. He/she is more empowered than ever. They have a new set of tools, know how to use them and ...they are! The same old way of talking to, pushing product to the consumer is just that -- OLD! Consumers know you can track their activities. They don't mind as long as they get something in return. More importantly they know how to track you. They know almost immediately when they get the product, the service, the support they want/expect. Don't deliver, there is **** to pay! But that's OK because you're also a consumer. Now's the time to change the way we think about, work with consumers...
2011 Consumer Packaged Goods Marketing Trends
With the recent global economic downturn, most brands and their marketers have had to rethink their advertising, marketing a promotional strategies. Consumer demographics are always shifting. But now more then ever, the changes are rapid and swift. Consumer packaged goods (CPG) manufacturers and their brands must always be on the cutting edge of an ever changing brand-consumer relationship.

Marketing Mix For Retail Consumer Packaged Goods
For Consumer Packaged Goods (CPG) companies, a good marketing mix is essential. The beginning of the twenty-first century has seen rapid changes in consumer demographics. Not only are consumers spending more wisely, but the age, face and needs of the consumer are changing as well. It takes a well thought out marketing strategy to not only find, but communicate with customers.

Employee Empowerment
Empowerment has nothing to do with fatuous statements like “Our people are our greatest asset”. Almost all companies who say such things treat their employees badly, keeping them constrained and confined in rigid roles, supported by limiting job descriptions and masses of bureaucracy. Yet, empowerment is a relatively simple process (in theory, if not in practice). here is a simple 6 step guide.
Leadership empowerment: what is it and how do you do it?
There is a significant amount of talk about the need to empower staff, but what do people mean by 'empowerment?' This article defines two different types of empowerment, and revealing the benefits. It also gives a quick snapshot of one way to implement it in the workplace.

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