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consumer loyalty Tagged Articles



How to shop for a graphic design firm (be an educated consumer)
It is becoming more and more obvious to companies that design plays an enormous role in driving business. Successful business owners already know this, but for those who are just opening their eyes to the concept, how do you get started? What are the considerations when bringing on strategic design services?
The Green Consumer is out shopping and they're reading your company's Environmental Label
Do you frequently read food labels at the grocery store? You're not alone. It's a growing trend these days. And it's expanding beyond just food. Now, consumers are reading the 'environmental' label on products. Just as these consumers have become savvy about learning more about good nutrition, they're becoming equally savvy about what's good for the environment. As a business, it's time to take a look at your company's 'environmental' label.
Greening Small Business
The "greening" of Australia is not just the latest trend; it's a cultural revolution. What does this phenomenon mean for the small business sector? Even if you're not yet sold on the science of climate change, it's hard to ignore the changing tide of public perception, let alone the real opportunity to reap rewards by adopting sustainable practices.

Other consumer loyalty Related Articles

The A to Z of Small Business Sales - Loyalty and the Value of Loyalty - Part 1
Why is loyalty important? Is loyalty an illusion? The article considers these questions and examines loyalty and reputation and suggests loyalty starts with how small business owners treat people.
The A to Z of Small Business Sales Loyalty Part 3 Loyalty to Customers Employees and Self
Loyalty is a state of faith or feeling faithfulness. Loyalty starts with loyalty to self and the peace, understanding and self reliance that comes from self loyalty. Practising self loyalty will inspire peaceful, relational practises - including the Sales process - within the business will grow and sustain your business.
Measure And Build Employee And Customer Loyalty
The two most important measurements in your business are not revenue and net profit. While these are clearly desired outcomes, to get them one must focus on employee loyalty and customer loyalty, in that order. More employee loyalty drives customer loyalty, resulting in more revenue and profit. It is that simple!
Questions On Guest Loyalty
A readers question about guest loyalty. Is it really an effort to encourage guest loyalty or just a frequency scheme disguised as a loyalty program?
How to address Consumer Fear
Today consumer fear has replaced consumer confidence. In such times small businesses or home-based businesses are in a better place to come away stronger and better if they know the secret to survival and how to position themselves for the next boom. This article explores these keys to combat consumer fear.
The Benefits of Consumer Contract Financing Part 2
The previous article on the benefits of consumer contract financing was concluded by citing three specific benefits associated with factoring consumer contracts (ie. financing consumer receivables, retail installment contracts, consumer notes, etc.). Those three benefits were: bad debt elimination, consumer contract processing and meeting increase demand. There are many other benefits associated with consumer contract financing which will be mentioned in this article.
The Benefits of Consumer Contract Financing Part 3
The first two articles on consumer contract financing (ie. financing consumer receivables, financing retail installment contracts, financing consumer notes, etc.) enumerated eight distinctive benefits which financing consumer contracts offers. There are numerous other benefits associated with consumer contract financing which will be addressed in part three of this series of articles.

Breathing Life Into Brands
There has been a lot of discussion around the erosion of brand value and the fact that consumer brand loyalty has been slipping for an extended period of time.
2011 Consumer Packaged Goods Marketing Trends
With the recent global economic downturn, most brands and their marketers have had to rethink their advertising, marketing a promotional strategies. Consumer demographics are always shifting. But now more then ever, the changes are rapid and swift. Consumer packaged goods (CPG) manufacturers and their brands must always be on the cutting edge of an ever changing brand-consumer relationship.

Marketing Mix For Retail Consumer Packaged Goods
For Consumer Packaged Goods (CPG) companies, a good marketing mix is essential. The beginning of the twenty-first century has seen rapid changes in consumer demographics. Not only are consumers spending more wisely, but the age, face and needs of the consumer are changing as well. It takes a well thought out marketing strategy to not only find, but communicate with customers.

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