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Tough economic times will ding Apple, but not as bad as some companies
New research from the ChangeWave Research group shows that Apple won’t be immune from taking hits due to the tough economy. But my favorite tech company seems to be in as good of shape as any to make it through some tight months.

Other consumer survey results Related Articles

EXPERIENTIAL MARKETING New Consumer Research
Live event marketing experiences where consumers interact with products, brands or “brand ambassadors” face-to-face are among the most effective ways to influence coveted consumer audiences, according to results of an extensive new survey by Jack Morton Worldwide. Comprising an online survey of 2,574 consumers, ages 13-65, in the top 25 US markets, the results confirm that this increasingly important marketing medium resonates strongly across demographic and product categories, with especially high influence among key groups such as women, young people and Hispanics.

Custom Survey Do’s and Don’ts
If your company opts to utilize a custom survey instead of a published market survey, here is a short guide to creating the perfect survey. With this overview your organization is sure to avoid these classic mistakes.

#1 Reason Top Performers Leave
Survey results.
The Benefits of Consumer Contract Financing Part 2
The previous article on the benefits of consumer contract financing was concluded by citing three specific benefits associated with factoring consumer contracts (ie. financing consumer receivables, retail installment contracts, consumer notes, etc.). Those three benefits were: bad debt elimination, consumer contract processing and meeting increase demand. There are many other benefits associated with consumer contract financing which will be mentioned in this article.
The Benefits of Consumer Contract Financing Part 3
The first two articles on consumer contract financing (ie. financing consumer receivables, financing retail installment contracts, financing consumer notes, etc.) enumerated eight distinctive benefits which financing consumer contracts offers. There are numerous other benefits associated with consumer contract financing which will be addressed in part three of this series of articles.

How To Track What Is Being Said About Your Business On The Web?
According to the April 2009 Nielsen Global Online Consumer Survey, 70 percent of respondents say they trust consumer opinions posted online. Keeping a track of what is said about your business online is not rocket science. And here’s how simple it is…
Start an Execution Revolution: Five Ways Leaders Get Results
Leaders need more than vision and strategy to get results. If an organization can’t execute, nothing else matters. A recent survey found that companies and leaders that consistently deliver results use five actions to close the execution gap.

Satisfaction and Success
A recent consumer survey of satisfaction levels with respect to a variety of industries revealed that the airlines score consistently at the lowest levels of customer satisfaction. If you fly regularly, this will not shock you. I realize that with increasing regulations and skyrocketing fuel costs, the airlines are facing unprecedented challenges; however, it is important to note, with the same regulations and fuel prices, that one airline consistently scored good marks in consumer satisfaction.

Medium Sized companies struggle with B2B demand generation too
Previously we looked at the results of a survey by Act-On Software, which found that large companies (500 employees or more) were struggling with B2B demand generation. The survey showed that the vast majority were doing only “Top of Funnel” activities, like email campaigns and events – which drive raw, unqualified leads. Few were doing lead nurturing and almost none were doing lead scoring.
After Your Engagement Survey: 24 Considerations to Turn Insight Into Action
Conducting an engagement survey is a good start. The value in the exercise though, comes in the action and dialog that follows the survey. The conduct of the survey should be considered a promissory note to your staff: they've delivered candid feedback - it's your turn now to deliver the data, and a plan for improvement.

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