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10 Steps to Creating a Lead-Generating Authority Web Site
One of the most effective client attraction strategies you can create for your business is to develop an authority web site. An authority web site is one based on a specific topic, and these types of sites are usually found at the top of search engine results. Here are 10 steps that online service business owners can follow to create an authority web site for their business:
5 eMarketing Status Quo Beliefs to Challenge
Challenging our status quo beliefs is critical for marketers who want to step up their ability to attract, engage and inform prospects in ways that help them choose to become buyers.
Internet Marketing for Introverts: Use Your Gifts to Attract All the Clients You Need
What many introverts fail to realize is that they have all that they need at their disposal to effectively market their businesses online. All they have to do is tap into their quiet gifts, which tend to revolve around writing, researching, and listening, and they are good to go! However, if you're like me, you may be slow to realize that what you do naturally is a gift and what you know is unique. Here's how I discovered my "ah-ha!" introvert moment:

Content Marketing: Is It Helping You Buy Me?
'Turn prospects into buyers with content marketing.' 'Create opt-in permission to deliver content through email using the drip/nurture system.' 'Deliver content to develop trust and authority.' What, exactly, do these claims mean? And how is this different from a pitch, or presentation, or a great blog or website?
25 Tips For Getting More Traffic to a Site
This article contains 25 tips that will help you drive more traffic to your website.
Content = thought leadership. Wrong.
There is tons written about content and content marketing but there is a very clear distinction between what is content and what is thought leading content.

B2B Marketing and Sales Truisms
Marketing and sales must operate within new realities that are identified by new truisms. These in turn, dictate changes to traditional marketing and sales methods that organizations of all size must address. A mindshift is the first step, followed by different strategies and plans, process and expertise. Those who embrace these truisms are prepared for a real advantage, even over larger competitors who are typically slower to respond.

Guest Post from Joe Pulizzi of the Content Marketing Institute
We at the B2B demand generation company, Find New Customers, are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. (Full bio follows the post.) Thank you for this great post, Joe.
Content Is King – Make Content Count
It is often said that “Content is king.” Content has become the new marketing buzz word in brand and marketing. CMO’s, Chief Marketing Officers are now aligned with CCO’s, Chief Content Officers. This is especially true for B2B marketers. If you are a CCO, CMO, CEO, President, Marketing Manager, Sales Manager or entrepreneur, you need to embrace content marketing.
Does content curation have a role in thought leadership?
Can someone who curates content be a thought leader? A content curator by the way is someone or a company that discovers, organizes, and shares relevant content on a topic, sector or theme. I don't think so and in this article I will argue why.

Get A Bigger BANG From Your Content Marketing!
Content marketing is getting bigger and bigger and more important every day. In fact, content marketing is often referred to as the major future impact of your Internet marketing results. So you definitely want more \'bang\', and you don\'t want anything stopping you from making the impact you can make. This article will show you a few ways to make your content marketing benefit you and your readers more. If you follow these tips, you will get a real \'bang\' when it comes to your content, your connection with your readers, and thus your end results.
Content Marketing: 7 Steps to Creating an Irresistible Slidecast Presentation
One content marketing strategy that will get your business found in the search engines is through the creation of a slide show and posting that on slide sharing sites. More and more when I do a search for a term, some of the top results are slidecasts in which the titles match my search phrase. Here are 7 steps to creating an irresistible slidecast presentation:
Content Marketing: 10 Ways to Dominate Your Niche Through Content Syndication
Determining what to include on a web site can be overwhelming to the most seasoned business owner. There are a number of pages that generally appear on every site. What I see missing on many sites are some essential sales pages. Here are the 7 essential sales pages needed on every web site that has products and services for sale:
Why Content Marketing Is An Invaluable Asset For Internet Businesses
Content marketing is different from direct selling and has become an important factor in the success of popular business websites. This article looks at 5 reasons why Internet marketers need to make content marketing part of their promotional strategy.
Video Marketing Online
Marketing & Optimization are 2 different terms, Marketing is creating new and optimization is refining the existing content. Marketing is mainly push, Optimization is pull.
How to Get Your Content on the Internet Quickly and Easily
Some marketers know how to write good content, but then make the mistake of not doing enough with it. Every article you write has the potential to do so much more for you in building your on-line reputation, establishing your credibility and bringing qualified traffic to your Web site.
How the Social Web Has Changed Internet Marketing
In the last few years, ordinary Internet users have the ability to upload - or publish - their own material to the Internet. And they've used that ability to turn the Internet into an upload medium. If you've heard the term "Web 2.0", that's it in a nutshell.
6 Steps To Successful Content Marketing!
Trying to implement a content marketing program? Insightful ways to keep your game in top form!
Content Marketing: 5 Proven Strategies for Turning Prospects Into Buyers
Content marketing has been defined as a way of communicating with your customers and your prospect without selling, Instead, you deliver valuable information to them that helps them solve their day-to-day problems, rather than constantly pitching your products and services to them. Here are 5 proven strategies to help you use your content to turn prospects into buyers:
Professional Speakers - A Protected Species Fast Becoming an Endangered Species
If you're a professional presenter - a speaker, trainer, coach, consultant or other kind of thought leader who gives group presentations - you're lucky, because you can do easily what most people are scared to death to do: Stand up and speak in front of a group. Even though other people might have better ideas, or be more passionate about something, or can write better than you can, most of them can't present it well.
Content: Where's the return on investment?
SEO has a lot to answer for. Primarily, the fact that the Internet is awash with redundant, duplicate, plagiarized and otherwise useless content. A result of individuals and organizations trying to increase their online visibility and organic search traffic.
12 Most Important Things To Know When Creating an Online Marketing Strategy
12 Most Important Things To Know When Creating An Online Marketing Strategy. Integration and multiple strategies are key. Don’t put all your eggs in 1 basket and expect your business to sky rocket. Google Adwords is just 1 small piece of your overall marketing plan.

Other content Marketing Related Articles

Where is King Content?
One bit of advice you'll read over and over about business websites is that "content is king". Whether this is true or not is debatable, but most marketing and web advisors agree that content is very important. Great! But how do you get this fabulous, important content that surfers are looking for?
7 Reasons Why Your Small Business Must Have A Content Management Strategy
Marketing guru Seth Godin has said ‘Content marketing is the only marketing left.’ New technologies mean traditional mass media is fast being overtaken by brands as publishers of content. It’s easy to publish content online, but much more challenging to achieve tangible business results (like sales!) Why?
The Busy Person's Content Marketing Action Plan
Even if you're feeling behind the curve on content marketing and too busy too catch up, it is possible to establish yourself as a thought leader with a calculated content marketing action plan.
Content = thought leadership. Wrong.
There is tons written about content and content marketing but there is a very clear distinction between what is content and what is thought leading content.

Content Is King – Make Content Count
It is often said that “Content is king.” Content has become the new marketing buzz word in brand and marketing. CMO’s, Chief Marketing Officers are now aligned with CCO’s, Chief Content Officers. This is especially true for B2B marketers. If you are a CCO, CMO, CEO, President, Marketing Manager, Sales Manager or entrepreneur, you need to embrace content marketing.
Get A Bigger BANG From Your Content Marketing!
Content marketing is getting bigger and bigger and more important every day. In fact, content marketing is often referred to as the major future impact of your Internet marketing results. So you definitely want more \'bang\', and you don\'t want anything stopping you from making the impact you can make. This article will show you a few ways to make your content marketing benefit you and your readers more. If you follow these tips, you will get a real \'bang\' when it comes to your content, your connection with your readers, and thus your end results.
How, When and Where Buyers Want Content
Content is huge today. As my friend Paul Dunay said "Companies are in an arms-race around content." And I've been on my soapbox, talking about the importance of story-telling. (I'm still struck by the number of B2B sellers lacking customer-focused content today. It is shocking.) Sorry to give a plug here, but we recommend our Content Marketing Workshop. And you should also download the great white paper from our friends in the UK at Velocity Partners too - the BtoB Marketing Manifesto. (below)
Seven mistakes when producing Internet video
Video is still one of the most viable tools for Internet marketing. A Web video campaign will help put your website closer to the top of search results. Marketing video content is critical because it's the content that search engines crave. Of course, you can add a selling edge to your marketing video as well as be creative with your content. Professionally produced video works best and represents your company's perceived value the most. However, you can record your own video content with low priced solutions and a little know-how of a video software editing program like Windows Movie Maker.
Guest Post: Content Marketing: 7 Simple Steps to Get Started
We’re delighted to present this guest post by Jep Castelein, of LeadSloth ”Smart Ideas for Lazy Marketers.” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. A top B2B demand generation expert once said to me. “Jeff, if you look at a company’s website and find no good customer-focused content, they are NOT doing lead nurturing.” Sound advice, I think. That’s how important content marketing really is. ____ Jep Castelein Contributing Blogger
Why Content Marketing Is An Invaluable Asset For Internet Businesses
Content marketing is different from direct selling and has become an important factor in the success of popular business websites. This article looks at 5 reasons why Internet marketers need to make content marketing part of their promotional strategy.
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