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The 80-19-1 Rule
I expect that many of you are familiar with the Pareto principle (also known as the 80–20 rule.) If you aren’t, the simple definition is that for many phenomena 80% of the consequences come from 20% of the causes. Or – more practically – 80% of your company’s revenue comes from 20% of your customers, or 80% of your problems come from 20% of your customers, or 80% of your employee problems come from 20% of your employees. While it’s overused, it’s a good rule of thumb.

Other content companies Related Articles

Blogging: How To Ramp Up Your Content For Maximum Benefit
Content Is King - you've probably heard it said a million times and if content is king, are you constantly adding new content to your blog? If you aren't, maybe it's simply because you don't have a plan to follow or you're bored doing the same old thing. If you really want to generate targetted traffic to your site, it's time to kick your blog content up a notch, with more and different types of content. Have you considered the different types of content that can be added to your blog, and how you can use it to your benefit?
7 Easy Steps to Instant Traffic For Your Website!
If you want to ensure that you get a lot of traffic to your website, you need to follow a few simple directives. Given below are seven tips which will help you get more traffic: 1. Ensure that you have high quality content The first thing that you need to do is to have good quality content. In the World Wide Web, content is the king. The only way in which you can do well and get good traffic is by having relevant content in your website. Instead of going in for mediocre content which will only lead to a bad impression upon your website visitors, try to devote more time to your content and churn out high quality content.

Web Content: Quality Over Quantity
There are many theories running around out there about web content and design. One of them is more is better. The more theories suppose that getting a higher hit rate because of random phrases can get better search hits. These companies there, go out and hire cheap writers to create their blog content, and suppose the website will do well.

Are You Putting The "Content-Cart" Before The "Traffic-Driving Horse"?
"Content is king!" But not all content leads to traffic... This article looks at the one thing you must do to ensure that your website benefits from high quality, unique content.
Content Strategy: The Key to Developing Effective Content
Good content requires a content strategy. Without proper planning, content runs the risk of being dull, unfocused, and ineffective. This article outlines the steps a company needs to take to create the foundation of a solid content strategy, enabling it to develop focused, appropriate, and valuable content for websites and other sales tools.
Content = thought leadership. Wrong.
There is tons written about content and content marketing but there is a very clear distinction between what is content and what is thought leading content.

2 Ways To Create Fresh Content For Your Website
If you want your website to rank well in the Search Engines, the thing to remember is that content is king and Google likes fresh content, but it also looks for depth of content… How often do you add new content to site? Do you have a schedule for producing new content? If not, it’s now time to get that schedule in place and start improving your website rankings. Stuck on what to write to about? Here’s some headline ideas that might get the creative juices flowing:
Using Professional Digital Content Developers Just Makes Sense
Content presentation is shown, seen everywhere. While people flock to YouTube to see amateur videos on small screens, they do not pay attention to amateur efforts when they are shown on the large screen. Today's digital signage is the imagery professional organizations/companies use to reach their their audiences. The best, arresting content is prepared by professional content creators using standard off-the-shelf professional video production software/tools they use every day for a wide range of content projects that have influence, impact. In today's interactive, over communicated age retailers, manufacturers, institutions can't afford anything less than the highest quality content produced quickly, easily, effectively by professionals...it is not a task left to amateurs when an organization's image, reputation, sales are on the lin
How, When and Where Buyers Want Content
Content is huge today. As my friend Paul Dunay said "Companies are in an arms-race around content." And I've been on my soapbox, talking about the importance of story-telling. (I'm still struck by the number of B2B sellers lacking customer-focused content today. It is shocking.) Sorry to give a plug here, but we recommend our Content Marketing Workshop. And you should also download the great white paper from our friends in the UK at Velocity Partners too - the BtoB Marketing Manifesto. (below)
16 Marketing Terms to Ban Today
My good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technologyonce told me that B2B marketers are in an “Arms Race around Content.” This means that companies are one-upping each other on content. One of the keys to great b2b lead generation content is to make it engaging for your reader. This means to use terms readers use – not terms your industry uses. But what words are the worst?
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