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It’s Time for Content, Communication Course Correction
The financial shell game finally caught up with Wall Street. The US auto industry suddenly realized their bloated infrastructure and their views of what people should buy didn't match up with what customers were asking for. The two industries knew how to solve the problems they created...go where they print money. The content creation/sharing/showing/enjoying players pulled back as they have in every downturn and turned their attention to tightening up their organizations, reducing profit margins and focusing on products, technology, services that satisfy consumers. Suddenly we're doing more with less and placing renewed emphasis on listening and talking with folks about exactly what they want and need from us.

Coming Out of the Trough -- It’s Time for a Content, Communication Course Correction
The financial shell game finally caught up with Wall Street. The US auto industry suddenly realized their bloated infrastructure and their views of what people should buy didn't match up with what customers were asking for. The two industries knew how to solve the problems they created...go where they print money. The content creation/sharing/showing/enjoying players pulled back as they have in every downturn and turned their attention to tightening up their organizations, reducing profit margins and focusing on products, technology, services that satisfy consumers. Suddenly we're doing more with less and placing renewed emphasis on listening and talking with folks about exactly what they want and need from us.

Moving Forward -- It’s Time for a Content, Communication Course Correction
The downturn we are experiencing today provides an excellent opportunity for entrepreneurs to move forward as aggressively as they can to gain ground over the competition. While many firms are run by managers who only have minimum "skin in the game," the firms are more cautious and pull back more aggressively. Entrepreneurs can make the physical and fiscal moves that gain sales and marketshare.

Other content industry Related Articles

DRM Keeping the Treasure Hidden or Opening the Mountain
DRM -- digital rights management -- is an important concern to everyone in the content industry, whether you develop it, distribute it or simply use it. Good DRM properly developed and executed can enhance the value of your content. Done poorly it can diminish the value.
Search Engine Optimisation - The Top Ten Ranking Guide
One of the key elements for a rock solid internet marketing plan is good quality content focused on your business and it's industry. Literally the more quality and unique content there is on your site, the better off your site will be, in terms of rankings.

Blogging: How To Ramp Up Your Content For Maximum Benefit
Content Is King - you've probably heard it said a million times and if content is king, are you constantly adding new content to your blog? If you aren't, maybe it's simply because you don't have a plan to follow or you're bored doing the same old thing. If you really want to generate targetted traffic to your site, it's time to kick your blog content up a notch, with more and different types of content. Have you considered the different types of content that can be added to your blog, and how you can use it to your benefit?
Content Strategy: The Key to Developing Effective Content
Good content requires a content strategy. Without proper planning, content runs the risk of being dull, unfocused, and ineffective. This article outlines the steps a company needs to take to create the foundation of a solid content strategy, enabling it to develop focused, appropriate, and valuable content for websites and other sales tools.
Content = thought leadership. Wrong.
There is tons written about content and content marketing but there is a very clear distinction between what is content and what is thought leading content.

2 Ways To Create Fresh Content For Your Website
If you want your website to rank well in the Search Engines, the thing to remember is that content is king and Google likes fresh content, but it also looks for depth of content… How often do you add new content to site? Do you have a schedule for producing new content? If not, it’s now time to get that schedule in place and start improving your website rankings. Stuck on what to write to about? Here’s some headline ideas that might get the creative juices flowing:
16 Marketing Terms to Ban Today
My good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technologyonce told me that B2B marketers are in an “Arms Race around Content.” This means that companies are one-upping each other on content. One of the keys to great b2b lead generation content is to make it engaging for your reader. This means to use terms readers use – not terms your industry uses. But what words are the worst?
PR is undergoing a revolution
The PR industry globally is undergoing one of its biggest changes since social media boomed across the web – it’s called content strategy. In this article, Craig Badings, a 22 year veteran of the PR industry, explores how this is impacting the industry and how marketers and PR professionals will need to adapt.
How to Write Good Website Content
Everyone knows someone who knows how to turn a nice phrase. Beware of turning your web content over to someone who doesn't have relevant experience or the discipline to research your industry. Good, effective web content is all about being direct and real.

How to write great content
I may be in the network marketing industry but when it comes to writing great content the principles are very much the same. It is my job as the writer to provide useful information for you the reader. Depending on who my target audience is, the content will change.

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