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Arbitrary Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available.

Fanciful Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. On the very left of that continuum are fanciful marks, which arguably are the strongest sort of marks to file. Filing these types of marks increase the likelihood of trademark registration (provided, of course, that the mark is legally available).
7 Habits for Franchisee's
Owning a franchise doesn't qualify you as a better entrepreneur. What might be the things that provide you with the right foundations to succeed in your business and other businesses in the future? Let me suggest 7 Habits you will find quality franchisee's practicing.
Introvert Myth - Introvert and Extrovert Are Only Nouns
The introvert myth continues to perpetuate possibly because of the use of the word almost exclusively as a noun, not a verb. Let's first look at how we commonly use the word as a noun to label people and then on to why it is a myth.
Personal Accountability
This Article explores the significance that personal accountability plays in the workplace. What becomes apparent to the reader are the people within their organisations who completely lack this skill and the repercussions of that. Conversely the benefits of those who excel at this skill is explored and identified. This is a must see for any leader of any team who wishes to see top performance within their workplace.

21 days to a life full of gratitude
Is gratitude something we get from what we have or is it something more? Find out where gratitude comes from and how to have more.

Does Midlife Make You a 'Lone Wolf'?
The US scores highest in the world in the realm of cultural individuality vs. collective concern. The result can easily be a nearly unbridgeable isolation.
Does Your Online Copy Talk?
When it comes to online copywriting, it's not the words you use that count. It's the reaction to those words in the mind of the reader, as he reads them on the screen…

Managing Marginality The Internal Consultants Dilemma
Internal and external consultants use many of the same techniques and tools, do similar work, but face very different challenges. Internal consultants work in a unique position. Their job role is to consult to the organization for which they work. It is not easy to be, at the same time, a part of an organization and function as detached and independent. Each position on the consulting continuum places different pressures on the internal than the external, making them either more or less a part of the organization. Couple with those pressures that the internal has a boss whose role is even more clearly linked to the organizational structure, politics, and rewards structure, and you have a set of forces effectively pulling the internal in different directions. Managing this position becomes paramount to success for the internal.
4.2 Diversification regimes in Africa: Economic Report on Africa 2007
Analysing the various diversification indices and the structure of the top ten export commodities for selected countries over the last two decades and a half provides some useful insights which can be used to define diversification regimes that characterize Africa. Five diversification regimes can be identified from Africa’s experience (see Ben Hammouda et al. 2006b). These regimes should not be viewed as steps or as a continuum that a country must follow as it moves from a concentrated to a diversified economy. Rather, the regimes are a result of the policy actions that a country has set in place over a given period of time. The particular regime that a country falls into is likely to be the result of a mix among the various diversification determinants.

Other continuum Related Articles

Out of the Darkness
Students of typographic design are forced to initially consider the technical issues of optical engineering for the visual universe. Yet they rarely focus on the ideological underpinnings and conundrums. The student of typography often views their subject as a series of rigid constraints, principles of scale and proportion and mechanical possibilities, fair game for manipulation. Rarely is typography viewed as part of an organic process of evolution, a working construct of ephemeral existence in a greater time continuum. As fonts evolve they carry forward echoes of the history that created them and the myths they bear. One cannot easily place a monetary value on myth, though some will try.
Do You Know and Plan For The 3Rs for Your Business
Everyone is familiar with the 3-R’s from school – reading, ‘riting and ‘rithmetic. This was our first introduction to an effective performance model. As proficiency increased in each R, performance was further enhanced. Effective performance models by their very design are a continuum that automatically raises performance to the next level.

4.2 Diversification regimes in Africa: Economic Report on Africa 2007
Analysing the various diversification indices and the structure of the top ten export commodities for selected countries over the last two decades and a half provides some useful insights which can be used to define diversification regimes that characterize Africa. Five diversification regimes can be identified from Africa’s experience (see Ben Hammouda et al. 2006b). These regimes should not be viewed as steps or as a continuum that a country must follow as it moves from a concentrated to a diversified economy. Rather, the regimes are a result of the policy actions that a country has set in place over a given period of time. The particular regime that a country falls into is likely to be the result of a mix among the various diversification determinants.

Levels of Sales Competence
Most salespeople and sales managers often are unaware of where they fit on the sales effectiveness continuum. Dave Mather, a 30+ years sales trainer explains the basics of sales competence levels. His experience shows that less than 6% of salespeople ever reach to top level.
Planning for a Negotiation
The fundamental difference between selling and negotiation is that selling is a process to identify the fit between what the seller is offering and what the buyer is seeking. Negotiation is the process of agreeing the terms of the deal and is part of the selling continuum. Yet, the negotiation should only begin when there is a genuine commitment from the buyer and seller towards a conditional sale.

Build Bench Strength through Personality Assessments
The value of any personality assessment comes in using the insights it provides along the entire continuum of a career. The test itself should decipher an employee's underlying needs with emphases on sales rep hiring, development, opportunities for growth, behavioral coaching, team building, conflict resolution, succession planning and diversity training.
Fanciful Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. On the very left of that continuum are fanciful marks, which arguably are the strongest sort of marks to file. Filing these types of marks increase the likelihood of trademark registration (provided, of course, that the mark is legally available).
Arbitrary Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available.

Why Money Doesn’t Motivate Salespeople
Where your sales rep actually falls on this continuum will makeup what we call their “motivational profile”. There are the 7 Forces of basic motivation, and they get this primarily from their genetic makeup. The point of our first two shows was to show you that the motivations of your sales people today really don’t differ a whole lot from how they were motivated as kids.

Discover Your Level of Narcissism
The ego wounded self in all of us exhibits some degree of narcissism. Discovering where you fall on this continuum can lead to deeper learning and healing.
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