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Effective Two-Way Communications...The Source of Ethical Control and Persuasion
Top sales professionals have discovered that a “two-way exchange," not a “one-way sales pitch,” is the most effective method of persuading or enticing another human being to take action.

Other controlled experiments Related Articles

Don’t Blame Us…
Some Areas Can’t Be Controlled by PR Pros
Lesson #3: Experiment and Innovate
“I am in the prime of senility,” Franklin once said. Known for his often seemingly eccentric musings and scientific experiments, Franklin was never one to shelve his ideas or shun his research in the face of public ridicule. He was one of the most forward thinkers of his time and made a name for himself by not only embracing change, but also by directing the change itself.

Analysis and Implications of Hilltop Algorithm
In the previous article, we discussed how we believe that Google has deployed the Hilltop algo in its 'Florida' algo update. As usual, Google has been silent about the algo update so our analysis is based on research and experiments.
DECISION MAKING: How, Exactly, Do We Decide?
Columbia University is just beginning scientific experiments on my theories of how decisions actually get made, and how, or if, decisions can be influenced. I contend that there is a specific process the brain uses to make decisions, and this can be influenced by sequentially directing the brain to different sub/unconscious criteria.
What Google Wants
There are so many articles out there on SEO and so many conflicting opinions. Some of those opinions are people just spouting off without any solid evidence to back it up and others are based on tests and experiments done by the author. It can be really confusing for someone trying to understand SEO. Who is right, who is wrong? Where should you focus your attention? Let’s answer that question by breaking things down…
Addictions: Talking as a Form of Resistance
Many people have discovered talking as way to avoid being invaded, controlled, or rejected by others. Yet this addiction, as well as many others, being a form of self-abandonment, leads to much suffering.
Let Me Promote Your Product (or Location) to Millions
This post will be short and sweet. The book launch for The 4-Hour Body, the follow-up to The 4-Hour Workweek (#1 NY Times, 35 languages), will be enormous. There will be big media, incredible partnerships, never-before-seen experiments, and much, much more. Here are two things I’m looking to add to the mix:
Defiticts and Debts, Oh My!
The CBO projects that our budget deficit will reach almost $1.5 trillion this year. How did we get here? A look at three groups that have controlled Congress.
Leader or Liar?
Do you think leaders are liars? A recent PBS show investigated the question - "Are leaders good liars?" According to psychologist Carrie Keating's experiments in human behavior - "the findings seem to demonstrate a correlation between persuasive abilities and dominant behavior."
The "Tilt" Thing and the Case for Journalist Entrepreneurs
People are all stirred up by my suggestion that the Valley is on "tilt". Lest anyone think otherwise, I'm not convinced it's entirely a bad thing. The Valley takes its biggest risks and does some of its wildest work when there is this "Everyone into the water" feeling about the place. More is more: More startups, more risk-taking, more experiments, more money -- more of more.
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