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Social Media #1 - A Company's Friend, Foe
First in a series on social media
Future of Franchising in India
Franchising is an entrepreneurial alliance. Much like a commercial business partnership wherein the franchisor provides the brand name, manufacturing / service delivery process and access to the system and the franchisee provides the capital and forms the front end of the delivery system. Franchising is based on sound principles of excellent and consistent quality that is associated with a brand name.

Other conventional idea Related Articles

Protecting Your Ideas
It's not easy to think about ideas as property, but for some businesses it's vital. Most of us have had an idea for a new product or service only to dismiss, postpone, or neglect it. Sometimes we later find that others had the same idea, but took it to market before we did. By that time, it is too late for us to take advantage of the idea.
Should You Share Your Business Idea With Others?
Protecting your idea from unscrupulous people can be put you in a precarious position. On one hand you would like to get the benefits of sharing your idea with others. These benefits can be invaluable as you venture into a new business. A new pair of eyes with a fresh view point can help you identify; problems with your assumptions, new opportunities that haven’t been explored, and/or just provide constructive criticism. But the idea of someone stealing your business idea and starting it themselves can be a very real and paralyzing fear. This article discusses the pros and cons of sharing your idea and how to protect yourself.
Why Have We Always Done It THAT Way?
As you're continuously challenged to achieve more with fewer resources, at some point you start to wonder if you're trying to squeeze blood from a turnip. While it may not be possible to get vegetables to bleed, there are still countless opportunities to find a better way. What keeps us from pursuing them? Sometimes conventional wisdom can get in the way. By asking "Why Have We Always Done It THAT Way?", I briefly take an unconventional look at conventional wisdom.
Lesson #3: “The will to persevere is often the difference between failure and success.”
In 1915, Sarnoff came up with an idea that he believed would revolutionize the world as he knew it. The idea came after some 15 years in the business, with modest success. Still, the idea was no match for his risk-averse superiors.

Tiger Woods’ Unconventional Crisis Management Deserves An A Grade.
In managing a crisis, conventional wisdom commands to talk to the media as quickly as possible, tell what you know, tell it all and promise more as soon as more information is known. As Tiger Woods copes with what he calls his "personal failings," his one car accident on November 27, 2009 at his estate, some have suggested he employs the conventional wisdom of crisis management. See Magic Johnson on Larry King, December 4, 2009. Tiger Woods has so far resisted, choosing instead to employ an unconventional approach for which, in my opinion, he deserves an A in crisis management.

How to Advertise your Home-based Business
There are both conventional and the newly-developed forms of advertising your home-based business. Advertising through Internet is not only cheap, but also gives way to different avenues, and greater interaction with customers. Internet-based advertising coupled with the conventional form can definitely have people talking about your business.
Creating a Client-Centered Business
What is a client-centered business? A client-centered business is a rather vague idea, but one that focuses on the needs of a client, as opposed to a conventional business model. This isn’t a new concept. If you aren’t sure if you are totally client-centered or if you aren’t familiar with this concept, it is an important one to consider quickly implementing in your business. How this business is precisely set up will depend on the clientele of the company.
Investor Options
Raising capital is never easy. Conventional financing options are running thin and banks close their doors to a lot of lending right now. However, within conventional financing methods exists an arena of creative financing.
Computer, Printer, All in One, Typewriter Repair Perplexity-To Toss or Not to Toss
Have you ever wondered if your computer, printer, fax machine, all in one, or even typewriter is worth repairing? The conventional wisdom is toss it out and buy a new one. How do you know where conventional wisdom leaves off and common sense begins? Here are a few ideas.
The Creative Resume
Unless you are applying for a very conventional job with a conventional employer who will not appreciate a creative resume, you want a job resume that will set you apart for the other individuals vying for the job. You want a resume that is creatively smart and will best reflect your qualifications, giving you the opportunity to sell yourself to a potential employer.
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