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Cheetah Index to Premiere Soon!
As part of our mission to fill the void left by conventional media in covering African issues, African Path will take an active role in supporting and empowering the continent’s young and progressive decision makers. Today, African Path announces the launch of a dedicated business section under the African Path network which will be branded as the Cheetah Index. Currently the site will run on a Beta version.

Other conventional media Related Articles

The Top 10 Basics of Media Interview Preparation
Counter to conventional wisdom, the person in most control in an interview setting is the interviewee and not the interviewer. That's because the person being interviewed holds the information that the interviewer needs. Many organizations find that media interview skills training can ensure their spokespersons can fully capitalize on interview opportunities and avoid missteps. In this article, we offer our top ten tips for media interview skills training. As you review them, keep in mind that no matter how friendly or seemingly inocuous, no interview is a casual conversation.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Why Have We Always Done It THAT Way?
As you're continuously challenged to achieve more with fewer resources, at some point you start to wonder if you're trying to squeeze blood from a turnip. While it may not be possible to get vegetables to bleed, there are still countless opportunities to find a better way. What keeps us from pursuing them? Sometimes conventional wisdom can get in the way. By asking "Why Have We Always Done It THAT Way?", I briefly take an unconventional look at conventional wisdom.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Tiger Woods’ Unconventional Crisis Management Deserves An A Grade.
In managing a crisis, conventional wisdom commands to talk to the media as quickly as possible, tell what you know, tell it all and promise more as soon as more information is known. As Tiger Woods copes with what he calls his "personal failings," his one car accident on November 27, 2009 at his estate, some have suggested he employs the conventional wisdom of crisis management. See Magic Johnson on Larry King, December 4, 2009. Tiger Woods has so far resisted, choosing instead to employ an unconventional approach for which, in my opinion, he deserves an A in crisis management.

How to Advertise your Home-based Business
There are both conventional and the newly-developed forms of advertising your home-based business. Advertising through Internet is not only cheap, but also gives way to different avenues, and greater interaction with customers. Internet-based advertising coupled with the conventional form can definitely have people talking about your business.
Investor Options
Raising capital is never easy. Conventional financing options are running thin and banks close their doors to a lot of lending right now. However, within conventional financing methods exists an arena of creative financing.
Computer, Printer, All in One, Typewriter Repair Perplexity-To Toss or Not to Toss
Have you ever wondered if your computer, printer, fax machine, all in one, or even typewriter is worth repairing? The conventional wisdom is toss it out and buy a new one. How do you know where conventional wisdom leaves off and common sense begins? Here are a few ideas.
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Creative Resume
Unless you are applying for a very conventional job with a conventional employer who will not appreciate a creative resume, you want a job resume that will set you apart for the other individuals vying for the job. You want a resume that is creatively smart and will best reflect your qualifications, giving you the opportunity to sell yourself to a potential employer.
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