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Measuring Customer Satisfaction - Kampyle Review
My Entrepreneur Tool of the Week this week is Kampyle. Kampyle is a powerful solution to help you collect, analyze and manage your website visitors' feedback. Kampyle lets you leverage valuable customer feedback to: Increase conversion rates, Reduce customer attrition, and Improve customer satisfaction and loyalty. I love Kampyle so much that I've built my business around it - we determine what features we need to develop based on Kampyle feedback and my staff's performance is partly measured on how what their scores are from Kampyle customer responses. Some of the benefits I'll touch on in this article include: Understanding what your customers think of your website, Free - what else do you need to know?, It's so easy anyone can do it, and Segmenting your customer feedback.

Ways of Increasing Conversions
Getting more traffic is one issue, but increasing your conversion rates is a must,in order to make your business profitable. But how can you take control of your conversions?

Optimize Your Site for Success
As a regular internet user, you probably have a good idea of what you like in a website and what you don't like. Most people don't enjoy visiting a site that has a bunch of windows and advertisements popup at them as soon as they enter, or one that is so full of spelling errors that it's difficult to read the content. These are two fairly basic don'ts of a website, but knowing exactly what will drive more traffic and convert browsers into buyers is not quite as simple. Here are a few things you can do to improve your website conversion rates with minimal time and effort.

10 Easy Ways to Get Top Search Engine Optimization Rankings
Ten steps and guidelines teach you how to get top rankings. Completely ethical, white hat search engine optimization methods that work to get you better rankings and higher conversion rates.

While SEO is Important, it is Also Not Enough
SEO is a very important factor in promoting a website. However, too many website owners have focused almost exclusively on it and have overlooked other promotional strategies.

How Do You Increase the Conversion Rates of Your E-commerce Business?
While browsing your e-commerce website, visitors are looking for credible information that convinces them about the benefits and value of purchasing your product or service. By proactively offering the right information in the right manner, you can see positive change in the conversion rates.

You’ve Got Mail: How to prepare a successful email marketing
Email marketing can be a powerful marketing tool in business when carried out effectively. As a constructive way of staying in contact with your current and prospective customers, response success can depend on various contributing factors. This articles reveals areas in which to concentrate efforts to achieve maximum ROI.

Improve Your Web Site Conversions With Effective List Conversion Techniques
To succeed online you'll need more than just a great web site. You need a way to appeal to all visitors and put them into your purchase funnel. Consider the power of the list. Once you build a list, it's important to utilize that list for maximum effectiveness. Here's how to do so.

How to Interpret and Improve your Traffic and Conversion Data
While using the different Google Analytic tools in addition to checking your conversion rates for each traffic source, check how long your visitors are spending on each part of your site. This is particularly important if you’re using a sales process with a lot of text, information or videos. You want to try to encourage them to spend more time on your pages.

Is your Online Business Making This Mistake?
"Failing to plan is planning to fail", you've heard this before. This is particularly true for businesses and no prizes for guessing; this applies to online business too. If you have decided to do business online and you have no plan, you are doomed to fail. Online business plans must be focused on all business activities which will lead you to your goal, help you to reallocate your resources to optimum use, analyze and make corrections & adjustments to get back on track if you ever deviate from your goals.

SEO: Start With Your Own Website
Any seo program has to start with keyword research. If you don't know what you're optimizing your site for then you're bound for failure. In this article I explain the basics of keyword research and starting your search engine optimization campaign.

The Invisible Close Sales Nugget: Position Your Preview Call for Phenomenal Results
I launched my teleseminar with a preview call that revealed my exact formula for how to craft a profitable “Invisible Close” preview call. The first part of the formula for crafting a profitable preview call that sells is Positioning. At the beginning of your call, to get your listeners on board fast, you need to position five specific areas.

Keyword Use - Adding Phrases to Boost Traffic
When it comes to using keywords, adding phrases to boost traffic is one of the most effective tools to use. but what does adding phrases to boost traffic mean?

Traffic Is Coming To Your Website; Now What?
Is the design and overall layout of the website effective? Can someone navigate easily through and also find their way back? Is the content relevant to what your ideal customers want and need to read to make their decision? An online marketing company has the resources to study the overall usability of a website, and determine if any structural issues are preventing a higher % of a successful outcome.

Do Sales Lead Management Software Systems Really Work?
How do you generate leads? How do you turn leads into sales? What if the leads start pouring in? How do you keep track of them, sort through the window shoppers to find the serious buyers, and not let any good leads fall through the cracks?

Adding Audio to Your Website
Website audio is a great way to enhance your visitor's experience and to deepen the selling relationship. This article discusses the use of website audio and provides suggestions on what you need to get started.

Writing For Conversions - Testing New Content
Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action.

Are You Converting Web Visitors into Customers?
Driving large amounts of targeted traffic to your website is only half the battle. Once people get there, they must be compelled to take action. This article discusses three methods of increasing your website conversion rates.

The Importance of Layout to the Success of an Online Business
First impression is the best impression and this is very true in the case of online business too. I have come across many onsite business owners complaining that their website is not delivering the expected results in spite of employing good Search Engine Optimization (SEO) methods.

Testing Your Way to Website Profits
Testing your landing pages is the number one way to increase your website conversion rate. This article discusses the two main types of tests and gives a free resource for setting them up on your website.

Best Practices: Converting Viositors with Sizzling Web Content
While search strategies for driving more prospects to your web site can be a vital part of your marketing plan, it's even more important that you convert those prospects to customers. To be effective, web content must speak to the immediate needs of visitors, using a consistent tone and style that they can recognize. More importantly, web content should be straightforward and arranged to make information gathering easy for visitors in each stage of the sales cycle. The best practices included in this paper will help you to create web content that converts web visitors into solid leads and buyers.

3 Quick Copy Tips to Boost Web Sales
When was the last time you reviewed the copy on your website? Here are three quick, no-cost activities you can do to boost sales and value on your website now.

Are You One of Those Coaches Who Engage in Overkill?
Are you a sales coach, business coach or a small business owner who is experiencing some less than stellar sales results? Possibly, you may be engaging in overkill and thus hurting your own opportunities to increase sales?

Maketing Budgets Continue To Shrink In Today's Economy
Many small to medium sized businesses are struggling with smaller marketing budgets. Just because your marketing budget is smaller you shouldn't expect smaller results. Use these marketing tactics to improve marketing ROI in a down economy.

First Sell What the Customer Wants; Not What You Want to Win More Sales
Keeping the sales tunnel or what others call funnel full is a never ending challenge. Yet, many sales professionals still attempt to sell what they want to the customer and fail to sell what the customer wants. This behavior ends up making the sales professional work harder and not smarter not to mention upsetting many potentially qualified customers.

SEO versus PPC – The Famous Debate
I often get asked the question: “Which is better Search Engine Optimization or Pay per Click Advertising?” The truth is that both are excellent online marketing strategies and it all really depends on your existing circumstances, goals and budget.

5 Tactics to Get More Website Inquiries Now (Sometimes Quick & Dirty is Good Enough)
We can’t all be usability specialists or Internet marketers, but there’s definitely some stuff that could be outsourced for relatively little money but earn potentially huge payoffs in terms of website conversion rates and getting more website inquiries to stay and connect. Let’s make those websites user-friendly.

How To Increase Conversions with a Homepage Interview
Don't settle for a brief welcome statement that offers no guidance or spark of interest. These six words can help you add some zing!

Sales Productivity is All About Outcomes (so why focus on inputs?)
Selling business-to-business is all about outcomes (sell enough, and your commission will increase). Yet many companies looking to improve their results focus, today, on improving their inputs. B2B sales productivity requires a focus from beginning to end on outcomes. Sales efforts aren't productive if they don't yield sales and get prospects to progress towards sales. Proof of sales is dead easy. Proof of the latter is much harder. It's commonly based on what Rep have done and their impressions of their prospects' interests. Give Reps better, more precise, data on their prospects' interests, and help Reps (using this data) invest their efforts wisely, and their productivity will improve. Sales cycles will shrink. We've proven it.

Salespeople Aren't Made of Glass
This article shows what you'll see inside your salespeople if you could see their DNA.

7 Quick n Easy Steps to Create Videos That Impress
We’re adding a lot of video to our websites now. We all know (based on what every guru I’ve studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages. Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and changing a couple of things boosted sales rates from 1.6 to 3.3 –that’s almost doubling the initial sales rates. I’ve had to write numerous video scripts lately for different websites, and because at MindValley we like processes and automation, I came up with a process for writing these scripts. It integrates a lot of ideas from Robert Cialdini, from Frank Kern, from Kenneth Yu, and from Jeff Walker.

Some People Write Headlines. Others Write GREAT Headlines. Which one are you?
Master the Secrets to Achieving Headline Greatness. The Difference Between Good and Great Headlines. On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. ~ David Ogilvy, World famous advertising executive and best-selling author.

Search Engine Optimization Landing Pages
Many people still think that sending people to their home page will give them a better understanding of their business and because of that, people will somehow value their website. The problem is that visitors don't always have the time to spend searching a website, or it isn't clear by the website's home page if it actually has what they're looking for. We found that when we developed specific landing pages that were relevant to a user search terms, the user seemed satisfied with the results. Consumers were more inclined to browse through and stay on a website longer. As a result, websites saw an increase in conversion rates.

Create an Effective Affiliate Marketing Plan
Signing up for and promoting products through affiliate programs is one of the quickest ways to start earning an income on the internet. There are many different types of products you can sell online for other businesses ranging from dog food to website hosting.

PPC: Strategies for success
PPC Strategy is crucial for success. If not done correctly PPC can drain your wallet far more readily than bringing you sales. Find out some of the essentials here.

4 Easy Ways to Dissatisfy Your Visitors
Since creating a website that is "user friendly" is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website. Unlike the dozens upon dozens of things that go into creating a website that provides a positive visitor experience, one that creates an atmosphere of trust and is likely to improve conversion rates, creating a dissatisfying experience can be done fairly easily in just a few steps.

Tactics to increase your sales conversion rates
In golf, your perfect downswing and backswing will end in a mis-hit if you don't have a proper follow-through. Likewise, in marketing, your marvellous ad and outstanding product launch will net you no sales if you don't have a great follow-up plan. Marketing experts will tell you that it takes more than one encounter to convince customers to buy. Thus, you should make not only a good first impression but also a lasting one. Here are a few tips to accomplish this:

Four Quick Ways to Improve Your HELP and FAQ Pages
Depending on the nature of your site, Help and FAQ's (Frequently Asked Questions) can span a few or many pages. Building up these sections of your site can greatly enhance your visitor's experience with your website. These pages are often sought out by shoppers who are looking for just a bit more information to help them feel confident about their purchase.

Getting Loads Of Targeted Visitors With Long-Tail Keywords
One of the things that will make a site super successful, is the ability to provide relevant information to your visitors. This isn't as easy at it sounds, but it is vital to the success of a website. If a visitor arrives at your site looking for particular information, and they don't get it, they will hit the back button.

9 (+1) Tips For Writing User-Friendly Content
Content weighs heavily both in terms of how users interact with your website as well as how visitors (both human and search spiders) are able to determine what you offer and what each page of your website is about. While solidly optimized content is important for search engine rankings, considering the usability of your content is of paramount importance for attaining good conversion rates.

20 Ways to NAVIGATE to Higher Conversions
A site's navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and then in moving them in that direction. If you're able to implement a solidly developed navigation system on your site you'll also be providing strong visual cues to the depth of content you have available. This alone can be an immediate first-impression indicator of trust.

Why Keywords Are Vital To An SEO Campaign?
In order to increase your ROI, it is vital to ensure that you target the most appropriate keywords for your pages, and for your business.

Using Design in Business
Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach. If used systematically across your business, design can bring a range of measurable commercial benefits...

Keep Visitors On Your Site Longer
Learn how to keep visitors on your site longer and get them to take action!

Search Results Relevancy and Website Conversion Rates
By keeping the page graphically relevant to the search term that a visitor is coming to your site from an organic search results is a key to increasing conversion. Each page of your website should be optimized for specific keywords and represents a product or service that you want someone to see (if its not then you have other concerns).

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