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Distributing from Day One
Start-ups - don't delay distribution decisions.

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A Prescription From The PR Doctor For A Healthy Pursuit of Media Corrections
How many times have you heard someone complain about some inaccurate segment of a news article or radio or television story? Have you ever been upset about a news story and wanted to pick up the phone or write a letter to “demand a correction or retraction?” Do you have any idea about how to go about contacting the media when it comes to requests for corrections? The manner in which people contact the media and their demeanor can have a very strong bearing on the response they receive. Unfortunately, there are so many times when people pursue the media for corrections in an unhealthy and negative manner. The PR Doctor has developed a prescription for you to use to pursue media corrections in a healthy & positive manner. The prescription includes the following ten (10) prescribed strategic actions.

The most damaging eco-myth
Overcoming the most damaging myth of our time At the moment there are 3 main forces that are convincing the minds of every day Australians that it is too expensive to be energy efficient and sustainable:

Stress-Free Selling® - What's the Best Way to Convince Buyers to Choose You?
Recently a seminar attendee told me, "Jenae, I'm having trouble convincing people my product is the best. What should I do?" For starters, stop trying to convince people! When you approach a sale from the vantage point of "convincing others," you are focused on what you need to tell them about you. How many times have you heard, "No one cares about you until they see how you care about them?" Well then, pay attention! Start the sale by asking a ton of questions and not talking about yourself... at all. Out of this information...

Marketing: Don’t they know it’s good for them?
Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. Now try doing that to strangers! That is what marketing seems like to most business owners. So do you do it? How do you create your message? By questioning existing customers who are similar to the ones you are going to market to.

You Can Quote Me
The art of writing convincing quotes for press releases and other matreials

Did You Know Emotional Words Affect Our Judgment?
Is your success related to persuading, influencing and convincing other folks? New neuroscience shows how our facial expressions are powerful instruments you should know about. Check it out.

Which Came First, Gestures or Speech, And Who Cares?
If you are in the career of persuading, influencing and convincing others, you might want to review the latest research by scientists on communication. It's important. Start now.

Speaking Badly About A Competitor Is A Poor Reflection on You!
Placing the emphasis on what you're good at as opposed to what your competitor is bad at is a much more convincing strategy, not to mention more ethically correct.

Get Your Business Uniquely Identified With Appealing Logo Designs
You need to understand that your key objective is to prompt and capture the interest of the impending visitors, thereby convincing them enough to be converted into one of your customary customers and get in more public as well.

The Rule of Thirds: How to Truly Listen
Success in sales requires you to understand your prospective client before you can do any sort of pitching, convincing or persuading... and it takes to succeed is the "ability to listen" .

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