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The Makings of a Culinary Master: The Early Years of Wolfgang Puck
Wolfgang Puck’s signature catch phrase is: “Live, love, eat!” For the past 25 years, Puck has been experiencing the sweet taste of success by doing just that. He was ranked 89th on Forbes’ Top 100 Celebrities in 2006 and has created an empire worth almost $500 million, which includes everything from restaurants to catering to frozen foods to kitchenware. If this weren’t enough to establish Puck as an icon in the culinary world, he is also the host of his own weekly cooking show and has released several cookbooks.

Turning up the Heat: Rachael Ray Is On Fire
The executives at Cowan and Lobel were not sure if hiring Ray to be the chef at their store was such a good idea in the end. Her prepared dishes were, after all, even outpacing the store’s grocery sales. But Ray had an idea to solve the problem.

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6 Reasons Every Company Needs a Marketing Plan
Imagine overhearing this conversation your company’s owner and its sales manager: “Hey Joe, I was talking with Bill at Zippidee Company—our biggest customer—and he stopped by Barebones Inc.’s—our biggest competitor’s—booth at the Hodown Trade Show,” says the sales manager. “Bill from Zippidee was at the Hodown?” says the owner. “Well then, we gotta be at that show next year. Call the trade association and reserve a booth for next year. Start recruiting reps to work the show and reorder the coffee mugs with our logo. Come on, let’s moooove.” Is this proper marketing? This scenario demonstrates how, all too often, a company implements tactics without first planning strategically. It’s a lot like cooking without a recipe.

Living the Good Life: Stewart Creates an Empire
“All the things I love is what my business is all about,” says Stewart. After the success of Entertaining, she continued to pursue her passions through different avenues. Stewart branched out into videotapes, dinner-music CDs, television specials and continued to author books relating to cooking, baking, entertaining, holidays and house restorations. With appearances on television shows such as The Oprah Winfrey Show, Stewart was making both her face and her brand instantly recognizable.
The Makings of a Culinary Master: The Early Years of Wolfgang Puck
Wolfgang Puck’s signature catch phrase is: “Live, love, eat!” For the past 25 years, Puck has been experiencing the sweet taste of success by doing just that. He was ranked 89th on Forbes’ Top 100 Celebrities in 2006 and has created an empire worth almost $500 million, which includes everything from restaurants to catering to frozen foods to kitchenware. If this weren’t enough to establish Puck as an icon in the culinary world, he is also the host of his own weekly cooking show and has released several cookbooks.

Security Theatre
Almost everything that happens before you fly on a plane is not as it seems. In order to deal with anxiety, the airlines put on a show. They've been doing it for a long, long time, and it's starting to show signs of wear and tear. The show is getting old and the lies are starting to show. Here's some snips from an Economist article (hat tip to the Freaknomics blog):
The Daytime Cooking Diva Rachael Ray Is Born
The fact that Rachael Ray did not know where she was going makes where she wound up today all the more impressive. Despite never working at a five-star restaurant, attending a single cooking class, or training under a revered chef, Ray has made a name for herself as one of the industry’s most successful cooks. She is one of Food Network television’s most popular hosts, the author of numerous bestselling cookbooks, and editor-in-chief of her own magazine. More recently, Ray stepped out even farther into the limelight with her own hour-long daytime talk show, “Rachael Ray”. So, if not from a culinary institute, where did this daytime diva get the cooking know-how that has taken her on a meteoric rise to fame?
Participating in an Overseas Trade Show
If you’ve ever organized participation in a trade show in the U.S., you know how much work it is! Selecting the right show, getting all the paperwork in on time, remembering to make hotel and travel reservations for everyone attending, deciding what your booth should look like….the tasks are seemingly endless! And doing a show overseas is that much more complicated, but the rewards can be great. Take a look at a few things which can help you prepare for an overseas show……..

Was Your Marketing Raised On Family Farms?
I really enjoy cooking and baking - so if you have any good and unique recipes, do send them my way. But I don't want to talk to you about cooking today; rather, I want to talk to you about a marketing lesson I was reminded of when I went to prepare dinner the other evening.

From Cancer to Career
Christina Pirello tells her story on how she evolved from having cancer to having her own cooking show.
How Chefs and Cookbook Authors can do a Great Cooking Segment on TV
One of the best ways for chefs and cookbook authors to get extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. A lot of things can go wrong on live TV especially if the demo is not well planned out. Here are some tips to insure that your cooking segment is great.
5 Spices of Retail Design
This week as I was channel surfing I came across a cooking show on one of the Food Network. After unveiling the dish, the chef and his co-judges introduced each ingredient used in the dish. As the ingredients were placed on a back lit table the names of each one appeared. The whole presentation was a testimony to the art and science of visual merchandising.I couldn't stop wondering if there was a secret recipe to designing retail projects. A recipe requires ingredients and if those were placed on a table such as the one I saw on the show, what would be the words that would light up? Like any good dish, would the success of the project depend on how the ingredients were used?
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