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How to Kick Silicon Valley\'s Butt
From the fjords of Norway to the sands of Israel to the ice of Alberta to the waves of Honolulu, many regions of the world have Silicon Valley Envy. They look at the Valley as a place where people start cool companies that generate billions of dollars of wealth (and tax revenue), create thousands of jobs, and yet does not pollute the environment (at least compared with a smokestack). The question I hear over and over is, “How can we create our own Silicon Valley?”

Other cool companies Related Articles

Give Your Brand Some Cool
With the success of “cool” products in the marketplace— Puma, iPod, and Red Bull—marketing professionals are scurrying to give their brands a cool appeal. But how does one make a product cool? What does it mean to be cool? As with all marketing strategies, it depends.
How to Kick Silicon Valley\'s Butt
From the fjords of Norway to the sands of Israel to the ice of Alberta to the waves of Honolulu, many regions of the world have Silicon Valley Envy. They look at the Valley as a place where people start cool companies that generate billions of dollars of wealth (and tax revenue), create thousands of jobs, and yet does not pollute the environment (at least compared with a smokestack). The question I hear over and over is, “How can we create our own Silicon Valley?”
SEO Consulting
It’s one of the hottest, freshest industries that have people around the world clamouring to get into. SEO consulting has become the latest cool job among the typically not so cool. People who were once thought of as nothing but geeks are today proving invaluable to small business owners looking to take their website to the top. If it’s a line of work that you are interested in getting into, read on for further tips on how to succeed.

Product Branding
You walk into a local convenience store in search of a refreshing drink. In front you lie more choices than your brain can comprehend. How are you going to choose between on or the other? What is the difference between the cola that promises to be refreshing and sweet versus the one that claims to be edgy and cool? Truth be told, there is probably not much that is different between them, and your taste buds would probably not know the difference. But, if any of the companies have done their job properly, you will instantly reach for one before the rest. And that is because of a successful job of product branding.

The Hippy Evil Empire
Seattle, Washington, has become a centre of West Coast chic. It is as cool as LA, using the word “cool” in the modern sense, meaning “fashionable” – although it is also cooler than LA in the more traditional sense of the word, meaning colder, and wetter.
Example needed: How companies celebrate success
Looking for unusual and cool ways that companies celebrate success.

Going Green = saving money
More and more we get mail with this statement: "I Want to Be Seen in Green" Nowadays “Going Green” improves public perception, many companies think: “It is just good business…” Many of the big companies understand this metric - green is "in" and it is not a color that is going to go out of style. This change of view comes from new workers, from new entrepreneurs, just having finished schools and universities. US education places are the greenest places in the United States. Green is cool in school today. More and more of former students are becoming new customers, but customers with new-fashioned views, views their fathers would never have thought about. So, what’s all the fuzz about going green? Can GREEN bring in some money?

Keeping the Change Process Cool
In this hot summer weather, life is all about staying cool. If you are managing change you may also need to find ways of keeping the change process cool – people can sometimes get a little over heated about change! For people to make significant changes they must feel some heat with the current situation! People will not usually change until it gets too hot where they are. On the other hand, humans have a built in desire to stay the same. In medical terms, the process of seeking balance is called homeostasis.

IPhone Apps as Profitability Tools
Upgrading my iPhone 3 to an iPhone 4 may seem like an unnecessary up grade, but hear me out. Many look to their iPhones for cool games and music, a few cool grocery, gas, and gadgets they can share with their friends. Not me; I am a total productivity gal. In my opinion, the evolving tools worth seeking on iPhone transcend beyond mere productivity, they are starting to make a difference in profitability.

Make Your Brand Cool
Is your brand cool? Cool is the ultimate compliment your company or product can receive from it’s buying public. To be cool is to be special, superior, and of higher value than the competition, which is why coolness is such a sought-after marketing objective. And before you reject the idea that your business, product, or brand doesn’t have to be cool, think again. To be cool is to be desired and to be desired is exactly the goal of all marketing communication. Sure you want sales but first you got to be cool.

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