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Integrated Marketing
Whatever does guerrilla marketing have in common with a boomerang? If you throw a stick, it flies about 30 feet. Frank Donnellan once threw a boomerang 377 feet, longer than football field. A boomerang uses gravity and air resistance to aid its flight. Guerrilla marketing uses other weapons to aid its flight. Single-weapon marketing has nothing to aid its flight.

What Is Strategic Business Planning?
Strategy can be seen as an on going positioning process for an organization and strategic planning can be seen as a separate activity reviewed at periodic well defined intervals. Strategy involves achieving a competitive advantage for an organization in meeting the needs of customers and fulfilling the expectations of stakeholders. Planning helps to make sure that the efforts of an organization are deliberately co-ordinates and that managers and staff are not heading in different directions. Also provides competitive advantage and improve performance.

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Sales Planning during Economic Crisis
A formal sales plan for 2010 is probably the most important activity that you should engage in during the economic challenges we are facing now and throughout the year. I am not talking about the typical DREF, (Delusional Rectal Exaggerated Forecast) that many of us have become accustomed to. I am talking about a realistic, documented plan that lists the specific activities required to accomplish the objectives set for targeted accounts with identified growth potential... A sales plan is a schedule of events and responsibilities that details the actions to be taken in order to accomplish the goals and objectives necessary to be successful during these turbulent times. The plan ensures everyone knows what needs to get done, coordinates their efforts and keeps close track of progress.

Sales Planning --- A Critical Component of Sales Success
A sales plan is a schedule of events and responsibilities that details the actions to be taken in order to accomplish the goals and objectives identified during the contingency - recovery - strategic planning process. The plan ensures everyone knows what needs to get done, coordinates their efforts and keeps close track of progress. Sales plans must define the objectives, time line and resources required to meet the growth objectives of the business unit, department or branch. This level of detail is unnecessary in the overall initial planning process.

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