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coporate identity Tagged Articles



Pump Up Your Product Branding – Steroids for Your Business
You have a great logo and a nice new website, but your services are still called "Services." This distinct lack of product branding can keep your business in the land of mediocrity. Here we describe how to take your sales effort and put it on steroids. A Product branding strategy can help you pump up your business.

Other coporate identity Related Articles

Shed Your Leadership Identity
Our identity is usually formed and adopted when we’re younger in response to an event or experience that didn’t turn out the way it “should” have. The identity gets reinforced over and over again because it produces results for us. This article gets you thinking about your identity and decisions you have made or could have made.
3 Reasons Identity Management is a “MUST”… and strategies to make it affordable
Identity Management for companies with employees that have access to critical data is a MUST. Over the years I have had the privilege to work with many companies large and small, who have different business needs. In many cases I hear all the reasons, (and sometimes excuses) for not implementing a solution, policy or methodology. Sometimes these reasons even make perfect sense! In making any business decision, the choice to do, or not do anything is weighed by what I call the “risk vs. reward scale”. The article gives three basic reasons Identity Management is a MUST
Image Versus Identity
The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company. Huge difference. It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent. Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity. Image is fleeting and expensive, identity keeps customers talking and coming back.

A hard working brand or just another pretty face
Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction.
Identity Theft Targets Children
Identity theft is on the rise and it is not only adults who are at risk of having their identity stolen and their credit ruined. Children are targets as well.
Branding Concepts
Branding is one of the most important aspects of a business. It is the identity of the company and as such needs a great deal of respect and work put forth for every aspect of a company. This identity is transferred to each product or service a company puts forth, creating a strong image or brand.
Look Within
We have taught our selves to preserve our identity even in failure and so the things that can save us will often appear to threaten us or threaten the identity we have become so attached to.

How Thieves Physically Steal Your Data!
Basically, the theft of sensitive information from companies can happen in two ways: physical data breaches or online breaches of security. Physical identity theft refers to cases where the identity thief needs to get in close to their targets or to the information they are trying to obtain. These sorts of identity theft efforts include dumpster diving to search for documents which contain information such as account numbers, social security card or credit card numbers, addresses and like. Basically, any information which contains personally identifying information on a customer, vendor or employee is of use to identity thieves. Mail may be stolen or thieves may pose as company

Microsoft®’s Forefront Review
Microsoft ‘s Forefront Identity Manager (FIM) 2010 provides IT with the tools needed for identity and access management through a SharePoint-based policy management console. Microsoft correctly targets the importance of identity management for users, devices, and services due to cyber attacks, regulatory mandates and privacy protection compliance. While FIM 2010 is designed around secure identity management, the logical question follows: How is the user properly identified during Windows authentication?
My 3 Top Security Strategies for 2012.
In Justine Rivero’s latest article “Three New Ways to Protect Your Identity in 2012” she is absolutely correct that smartcards for secure payment is needed because it is better to use security upfront than rely on identity theft protection after the fact. But why stop at payment? Smartcards offer secure data access to medical records, corporate networks, online commerce sites, computer logons, applications, and anything else where user authentication is required.
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