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Create Headlines That Raise the Dead in Home Business
The first thing your reader sees can mean the difference between success and failure. If it comes across as boring or not even half-assed related to what they want, prospects won't give it a flying chance.

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Turn Your Do-List Into A Game
The do-list is a burden we carry around, day in, day out. When we have nearly completed it, we or someone else dumps more "do" on it. It's a game you never win. Turning your do-list into a game, by making it a scorecard, shifts the paradigm. Now it becomes a game - a game which you can win or lose, a game where you don't win 'em all, a game which is both challenging and entertaining. What a difference!

The Dawn of Pokemon: Tajiri Launches His Game
Tajiri was no stranger to video games. In the early 1980s, he had won a contest sponsored by Sega that involved making a video game. With his “Game Freak” colleagues, Tajiri had also created his first video game, Quinty, which was published by Namco. But in 1991, Tajiri discovered something that he thought was revolutionary: the Game Boy. When he saw two boys playing a game together, connecting their Game Boys by a link cable, Tajiri immediately began to think of the possibilities. “I saw Game Boy when it was first released,” says Tajiri. “The idea for Pokémon clicked in my mind. The basic idea for Pokemon seemed a good fit for Game Boy.”

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Don't be a Copy Cat You may end up in Court
Beware if you want to try and copy someones idea do some research! Names count if you try to get close to someones name you just might find yourself in court! Legal names take first place that means don't copy someones name and think because they don't have it on a website you can put a .com and its yours. Or better yet put a .biz .net or something a business didn't buy and you really have some copyright problems. Do the research people do not like Copy Cats and its not hard to pick out so lets deal with this the right way.

Master Your Game: Introduction
Welcome to the first edition of Master Your Game, a monthly newsletter distributed by Catalyst Business Coaching. The objective of Master Your Game is to assist you in being the best you can be in whatever game you choose to play. When you master your game you will feel a greater sense of joy and success.

Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?

Are You In The Game
Have you ever noticed that it is the people in the stands who supposedly know everything about the game? They give all kinds of advice, but you don't see them actually in the game. It is as if the game exists only for them. Many will say that yes, the game does exist for the fans, for without the fans, where would the game be? I'd like to throw a wrench into that argument and say that, yes the fans are an important part of the game, but without the players, the game wouldn't exist either.

Focusing on Your Game Plan
To win any game, including the game of business and life a Game Plan is vital. This article takes you through the process of creating a weekly Game Plan to set you up to win on a consistent basis.

5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

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