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Copyrights vs. Trademarks
Copyrights can be obtained for things of an artistic nature. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few. Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service.

Other copy games Related Articles

Lesson #3: Success Is the Never-Ending Search for Better
“The more I learned about games, the more frustrated I became because the games weren't very good,” recalls Tajiri. “I could tell a good game from a bad game. My conclusion was: let's make our own games.”

Copyrights vs. Trademarks
Copyrights can be obtained for things of an artistic nature. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few. Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service.
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

What Do Quarterbacks and Business Owners Have In Common?
It's that time of year when there is a lot of football on TV. Everything from college bowl games to professional playoffs. No matter which games you watch, it quickly becomes evident which team's quarterback (i.e. "QB") is better than the other, and usually that is the team that wins the game. How are you doing as the QB of your team (i.e. your company)? How do you measure up against all those other QBs (i.e. business owners)?
Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
Lesson #3: “If you don’t have a lot of passion for it, you’re not gonna make it”
“I have probably the best personal collection of games you’re going to find anywhere,” admits Hawkins. “I’ve just been a nut for almost any form of software, but games especially whether it’s card games, board games, computer games, video games, I’ve just got a spectacular collection. And of course now I have four kids that are at different ages, so when we want to play, boy, we’ve just got a fantastic set of choices.”
Insider #149 - Game Demographics
The blood, gore, adrenalin challenges that were unveiled at E3 and enjoyed at ComicCon are fun to look at, easy to hold but are they really the games people want to plunk down their credit cards to own or rent time with? Seems as though the investors, the players who control the controllers have a different idea of a "good" game than the kids who develop them. While mobs of people play educational, informational, stimulating games our kid huddles in his room and mumbles "The Few, The Proud, The Gamers." If we align the games with the real volume players, consumers we might stimulate more hardware, more bandwidth, more mobile, yes more software sales come the holidays.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

Future of Online Games
Online Games are games played over some form of computer network. Online games range from simple text based games to games incorporating complex graphics and virtual worlds populated by many players simultaneously.

We’re Starting to Take Virtual Sales to the Real Bank
We may have worked with Atari for over six years back in the real gaming system days but we never really had a long attention span -- long enough to play the games. We knew people who slept under their desks and lived on Coke/Twinkies when it was crash n burn to get games out. Folks still do but now they're talking serious money. So serious we people buy virtual goods/stuff with real money. Times have changed but the attraction of games hasn't. The games are more realistic, more immersive and more valuable. Serious men, women, boys, girls play them...serious men, women develop them...seriously there's a new breed of casual games !!!!

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