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Get Your Readers To Take Action!
More copywriting mind-ninja tricks for sales letters and marketing emails

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What Dave just did
Dave Balter, an old friend and colleague, has written a new book. It costs $45 on Amazon. But, for my loyal readers...you can get a copy of the ebook (the entire book) for free here.
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23
This is the second part of the series “How to Write for the Web”, the step-by-step blueprint for writing killer copy. Spend Most of Your Time on the Headline About 5% of the people will read your copy but 85% will read the headline. Spend as much time as you can coming up with a good headline. Many copywriters recommend writing at least 50 headlines before choosing one. Anticipate Objections Prospects often make the same objections. You know your market better than anybody so come up with some common objections that prospects will make and answer them. Every product has flaws. Some companies write their copy hoping that the readers don’t find any objections. Big mistake, they will. So you better include all the objections in your copy and resolve them.
Can Honest Copywriting Succeed?
Honest copy is more effective than "hype copy" if it treats the reader as intelligent. Readers will believe honesty but see through hype. And yet, a good honest marketing piece can be just as captivating as hype, with none of the negative baggage.
Sneaky Human Senses Copywriting Trick To Get More Sales
Use the human senses to make your sales copy motivate readers to take action
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

Secrets Of A Successful Blog For 2011
Do you know the characteristics of successful blogs? Successful blogs that make a lot of money have a lot of readers so if you want to have success with your blog, focus on getting lots of readers. There are many ways to go about getting readers, but you should know that only about a handful of them work to get you the readers that you desire.
Why is this key marketing truth so often ignored?
So many websites and emails lead with what the business owner does usually in the form of some incredibly boring "seen it all before" list of services or features. Whatever happened to SELLING??!! Is it that difficult to bring yourself to use the word YOU and actually create a sales proposition? Your web copy, emails, sales letters and free reports are usually being read by.....one person. Not a group of people who sat down together in the lunch room with their peanut butter sandwiches and decided a fun activity would be to look at websites or read emails together. If your copy is going to convert readers into prospects, it needs to be personal and give the reader what he or she wants.

Does Your LinkedIn Profile Summary Sound Like a Lame Author's Bio At the Back of a Book?
Your profile needs to entice your audience to want to learn more about you. It needs to have strong and engaging copy. Here are 5 Secrets to Making Your Profile More Exciting and Enjoyable to Your Readers...

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