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When Words Are All You Have
Just what is keyword research and how can it help you? When searching a particular topic using search engines, people tend to use a handful of keywords to find content relating to that topic. When websites contain these keywords, the website achieves optimal rankings in search engine search results. This means more people will hit up your site. Keyword research is an integral part of your online marketing campaign.

What makes a great website
What are the essential traits of a great web site? After you visit a site and you browse through it for a while, what makes you stay? Great design helps. Amazing graphics are eye catching. But the fundamental trait that makes a website work is the content. The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off. If your content isn't easy to read people will go to other site to get information and buy. Copy writing is often one of those jobs that people think they can do themselves but probably shouldn't. We often help clients with their web copy to assist them in the creation of a professionally written website.

The Power of Words in Marketing
Words are a funny thing. You can use them to get rich but if you use them incorrectly they will make you poor. Words can be used to make peace or start a war. Words are definitely powerful. Some words work with one industry while the same ones do not work in another. The following has some important information on words relating to marketing, ad copy and conversation in sales.

Ten tips on how to write persuasive copy in internet marketing
Nic Penrake, senior copywriter and online marketing mentor, gives you 10 top tips for writing persuasive copy.
Your Irresistible Offer - Proposals that convert prospects into buyers
As a customer, you’ve no doubt received scads of sales pitches from companies trying to sell you something; the vast majority of which you ignore, tune-out, or reject outright. When the tables are turned, and you are the one making the proposal, there are three key elements that will make your offer more compelling. These three components make-up what’s known as your Unique Selling Proposition or “USP”. When I speak at conferences and for sales and service teams, this is one of the simple tips I share for converting prospects into buyers. Whether you’re making your proposal in person, through a brochure, or on your website, you’ll have more impact by including these three elements…
Preparing to Write Killer Web Copy for SEO and Visitors Alike
Writing website copy which appeals to both your website’s visitors and search engine robots is part art, part science. In this article, I detail a step-by-step preparation method for writing copy that both visitors and search engines find compelling. This is the exact process our agency has used to write copy for dozens of highly successful websites.

Why you shouldn’t copy someone else’s terms of business
Why you shouldn’t copy someone else’s terms of business “Never Re-invent the wheel” was the advice I was given when I started in business. And that’s a great adage which I still use today. But if you are looking for a wheel for your car, you don’t go to the local cycle shop. That’s what some people do when it comes to their terms of business – copy those of another business and then realise (when it is too late) that they are completely unsuitable.

Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients
It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use. This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success.
How Social Proof Can Make or Break Your Business
Although storytelling and transparency are huge components of copywriting trends, it's not enough to simply tell your story. You must have buy-in. Consumers must believe your story, resonate with you, and believe that others believe in you too before they decide to do business with you. That's why social media and social proof are at the forefront of many successful marketing campaigns.
How Your Story and the Stories Your Clients Tell Will Help Your Business
It's not enough to have a strong brand anymore. Your brand is still vital and important element of relationship building but it must be supported with your voice to the right people in the right way. You must be more transparent than ever, and let people know who you really are before they choose to do business with you. This concept is hard for some to grasp especially for those transitioning from corporate or "day job" scenarios to the entrepreneurial lifestyle. There's a misnomer that you cannot mix your business and your personal life and nothing could be farther from the truth when you're an entrepreneur. Because when you're an entrepreneur it's all personal. Simply put, you must tell your story, so people relate to you before they buy.

What is a Reasonable Turnaround Time for Copywriting Projects?
Quick turnaround time isn't likely (without a rush fee or prior working knowledge of the clients needs). Especially when it comes to seasoned copywriting pros.
How Many Words Should Your Webpage Have?
One of the most pervasive myths is that you should write short copy, because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails.

What You Must Know Before Creating Your Copy
Copy is vital to your marketing success BUT if you’re missing this ONE component it can cause your copy to fall flat. Before you begin your copywriting project, you must know who your ideal client is. Gone are the days of being all things to everyone. If you are not really clear about who you’re talking to, your writing will reflect that and it won’t connect.
Discover the Hot Buttons of Your Ideal Client to Get Better Marketing Results
Regardless of who you are, how good you are at what you do, or how beneficial your products and services are for your clients, your copy has show your clients how they will benefit from doing business with you. If you’re not “showing” your ideal client how they will benefit from your products and services, you’re wasting precious marketing real estate. One of the biggest challenges I see people struggle with is identifying their ideal client.
How to Turn Prospects Into Paying Clients by Shifting Your Focus
You’re probably familiar with the acronym WIIFM (what’s in it for me). As a business owner it’s one of the most important acronyms for you to be familiar with. Because, although you undoubtedly created your business out of passion, your business is about more than your passion, it’s about what makes your core audience tick.
Your Strategy For Crafting Compelling Copy Depends on Placement & Message
Where is your message going to be seen or heard? This is an important question to consider BEFORE writing a single word. Consider the medium or channel of placement and this will help you create a content strategy to support your overall marketing goals.

Other copy Related Articles

6 Step Formula to Creating Your Own Coaching Sales Copy
Creating copy for your website, blog and marketing materials does not need to be hard! Even a 12 year old can do it! These six steps can take you from "clueless" to a writing/copy machine. Don't wait - get started now!
3 Ways to Makeover A Plain Headline Into An Irresistibly Gorgeous Head-turning Headline
Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or “normal Joes and Janes” riffing bullets and body copy. Here are a 3 techniques that will instantly SPICE up your copy.
Content Protection, Fair Use Have to be Fair for Everyone
Contrary to what they tell governments, the world doesn't revolve around their stuff. In fact once we buy it isn't it our stuff? Some day they'll get a clue like the music industry and audio books industry that once content goes digital there's no turning back. We didn't copy audio tapes and pass them around...we didn't copy VHS movies and pass them around...we didn't copy DVD movies and pass them around...

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Don't be a Copy Cat You may end up in Court
Beware if you want to try and copy someones idea do some research! Names count if you try to get close to someones name you just might find yourself in court! Legal names take first place that means don't copy someones name and think because they don't have it on a website you can put a .com and its yours. Or better yet put a .biz .net or something a business didn't buy and you really have some copyright problems. Do the research people do not like Copy Cats and its not hard to pick out so lets deal with this the right way.
How To Write Winning Copy The More You Tell The More You Sell
Long copy versus short copy, which is better in the online world, when a sale lost forever is just a click away?
Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

How to Write a Great Sales Letter.
Writing great sales copy (or having it written for you) can turn your business into a world-beater, having said that mediocre sales copy can have an adverse effect, so it is of paramount importance that you know the difference. So following are my 5 top tips on writing highly effective sales letters that are working now and will continue to work in the future. Become great at writing sales copy and you can write your own paycheck.
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