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Lesson #5: Stay One Step Ahead By Anticipating Your Competition
Gillette’s idea for a disposable safety razor was a novel one, and like most other novel ideas, it inspired countless copycats. As it turns out, Gillette was not only attracting customers with his unique razor, but a surge of competition. Until 1921, Gillette knew he had his bases covered, but he also knew that after that he would have to step up his game. 1921 was the year that his original patents were set to expire.

DARE TO BE DIFFERENT? THEN SHOW IT BY YOUR ACTIONS.
One of the ways to succeed in marketing is by being different. Here's why.

Effective Networking Will Create Marketing Imitators, But Not Marketing Innovators
Is your networking marketing messaged being copied? Consider this perspective as you try to stay the Red Jacket in the Sea of Gray Suits.

Franchise and the Risk of Failure
Failure is definitely a real possibility in franchising no matter how skilled a person is, especially since failure rates for small businesses are rather high, particularly in the United States.

Franchises...If it Ain't Broke...
If you have been searching for a franchise opportunity, undoubtedly you have run across many adjectives such as “unbeatable”, “unparalleled”, and “unsurpassed”.

Other copycats Related Articles

Lesson #5: Stay One Step Ahead By Anticipating Your Competition
Gillette’s idea for a disposable safety razor was a novel one, and like most other novel ideas, it inspired countless copycats. As it turns out, Gillette was not only attracting customers with his unique razor, but a surge of competition. Until 1921, Gillette knew he had his bases covered, but he also knew that after that he would have to step up his game. 1921 was the year that his original patents were set to expire.

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