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Brand Extensions: Is it Time to Broaden Your Horizon?

When I interviewed graphic designers for my agency, I’d always get a little nervous when they claimed they could double as a great copywriter. That’s because good design and good copywriting require two different skill sets rarely found in one person. I’d experience the same nervous reaction when clients discussed “brand extension,” or launching a new product related to their existing brand. It’s not as easy as it seems.

David Ogilvy Quotes
David Ogilvy Quotes

Hugh Hefner Bio
“My house is pretty much in order,” says the Playboy founder. “When it comes, it comes. But my mother lived to be 101, so knock on wood.”

Great writing, unfiltered

Here's what used to happen: A publisher had a magazine, or a big pile of stamps and a mailing list. She'd hire a copywriter or a stable of them. Sometimes the combination worked out and end up with the New Yorker or LL Bean. But other times (most of the time) it's just a waste. Either the stuff that goes out is lousy or the great writers don't get heard. (More than 70,000 books got published in the US last year... how many have you read?)

Triggers
Author/Writer/Guerrilla/Genius Joseph Sugarman, author of "Triggers," gives us fascinating information about triggers to making a sale.

Copywriting - what a waste of time
There's copywriting and there's copywriting. Here is quick look at the perils of using the wrong sort of copywriting - poor quality, ineffective and potentially damaging work.

What Customers Really Want & Why Finding the RIGHT Copywriter Matters
Putting your marketing message in the wrong hands can be hazardous to the health of your business. Take precautions to ensure that your copywriting is being handled by the right person for the job.

The Secret to Sales Success and 5 Key Reasons Why This IS So Important
Are you wondering why your promotional and marketing materials don’t pack the punch you had hoped they would? Keep reading to learn the secret to sales success.

How to Generate More Sales with Headlines
Here are 4 easy ways to craft compelling headlines for more customers and more sales.

How to Formulate Your Copy to Increase Sales

Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.

Your Project Plan for Re-branding
You’ve decided to rebrand. What now? In this article, I outline a 5 step process describing what to look for and what to expect from your design firm during a re-brand.

Copywriting Secrets:How To Become The Best Internet Network Marketer
Learning online copywriting secrets can help shorten the learning curve for any internet network marketer. If you can master this simple 3 step formula when marketing you can write your own check in life.

The 7 Internet Marketing Tools
Tools are very helpful in achieving you internet marketing goals. The flexibility of the internet technology makes it possible to come up with many mediums to generate funds.

How To Effectively Research So You Can Write Powerful Sales Copy
One of the biggest mistakes many business owners make is to focus more on their product than their marketing. The greatest product in the world will not sell without great marketing. Marketing is a major requirement in the success formula of a business and a huge part of that is copywriting. Therefore, you cannot run a successful business online without good copywriting.

Don’t Go There-6 Small Business Marketing Mistakes to Avoid Like the Plague
Every promotion you do should give people a good reason to want to know more, and an incentive to do it-right now. Fixing even one of the following 6 mistakes is sure to catapult your marketing results.

Email Marketing Tests to Get You Started
If you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going:

How Social Proof Can Make or Break Your Business
Although storytelling and transparency are huge components of copywriting trends, it's not enough to simply tell your story. You must have buy-in. Consumers must believe your story, resonate with you, and believe that others believe in you too before they decide to do business with you. That's why social media and social proof are at the forefront of many successful marketing campaigns.

Before I Write Your Web Copy, Please Put Your Head in This Vice
As a web copywriter, getting clients to define their target market in meaningful terms can be an excruciating exercise in patience and endurance. We are asking you to wholeheartedly commit to a well defined target market so we can wholeheartedly commit something special and compelling to the blank page before us. Read more about how easy this can really be.

This is Key if you want to be successful in Internet Marketing
There are numerous factors that determine whether you are successful on-line or not. Factors like getting enough traffic to your site, having the correct SEO set-up, having a great sales page.

10 Cheap Ways to Create a Professional Impression with Your Small Business Marketing
These days, the Internet has created tons more competition in any field than there was just 5 years ago. So you’ve got to have your marketing ducks in a row before you try to sell a thing. Otherwise someone out there is sure to be making a better impression than you. Thankfully, creating a top-notch impression with your marketing doesn’t have to cost an arm and a leg.

Words That Sell and Promote - What to Look For in a Rockin' Copywriter
A copywriter is more than just a great writer. The following steps will help you hire a rockin’ copywriter to get the job done for your online marketing needs.

6 Great Newsletter Article Ideas--When You're Out of Ideas!
Newsletters are a great way to build your list, establish yourself as an expert, and connect with your audience. But what do you do when you run out of ideas?

Three Ways to Start a Conversation and Finish with a Sale
Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.

Build Your Business Faster With Direct Mail Advertising
Using Direct Mail Advertising can be an effective, inexpensive ad strategy for growing your business. Campaigns need to be interesting and informative; should be mailed to the same prospects again-and-again; and for best results, followed-up with phone calls.

How To Create Good Copywriting For Conversions: Part 2 – Creating The Copy
You have gone to a lot of trouble to get the right kind of people to your website. You now face the task of informing and persuading them well enough to turn them from a temporary visitor into a customer.

How To Get Unblocked When Writing Sales Letters & Emails
Jump start writing sales letters and marketing emails by building a swipe file of examples.

Can Honest Copywriting Succeed?
Honest copy is more effective than "hype copy" if it treats the reader as intelligent. Readers will believe honesty but see through hype. And yet, a good honest marketing piece can be just as captivating as hype, with none of the negative baggage.

What is a Reasonable Turnaround Time for Copywriting Projects?
Quick turnaround time isn't likely (without a rush fee or prior working knowledge of the clients needs). Especially when it comes to seasoned copywriting pros.

The 3 most common reasons why marketing fails
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...

10 Pieces of Business-Building Wisdom I Wish I’d Known Years Ago
It’s sad to say but true…Most of what you learn about starting and running a small business before becoming an entrepreneur is dead wrong! You can spend years figuring this out on your own (like I did), or you can read this article and benefit from my mistakes…

Katie Yeakle, Co-Founder of AWAI, Shares What It's Like to Start a Copywriting Company
Intriguing interview with the Co-Founder of American Writers & Artists Inc. (AWAI), Katie Yeakle, on her experience with starting her company.

SEM - Research Measures Success
Search engine marketing (SEM)success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Your visitors need to relate to you and understand your message and what you want them to do.

Quick Secrets To Successfully Advertising Your Business How To Grab Their Attention
Advertising your business is the one expense you cannot avoid; even online...but if you are smart about it you can cut down on your expenses while still successfully helping the world beat a path to your virtual doorstep. It's really not that hard once you know a few basic secrets.

How White Papers Free Reports can Turbocharge your Marketing Efforts
If you are like most business owners, you are often afraid of giving away too much information. But in fact, you needn’t be afraid. The more valuable the information you give away, the more your prospects and customers will see you as an expert and trusted advisor.

Outsourcing Your Website's SEO
Ready to optimize your site so that you get a notable increase in traffic? Here are some ways to boost your SEO (we’ve also included a list of resources if you want to delve deeper).

How Much to Charge for Web Copy Projects
Rebecca Matter, AWAI's VP of Marketing, shares her market research on the types of writing opportunites available to web writers and exactly how much to charge for your projects.

Practice Landing Your Next Client
In an exclusive interview with web copy expert, Nick Usborne, Rebecca Matter, Vice President of Marketing for AWAI, shows you step-by-step how to pitch your services, negotiate your fees and land clients.

What Does the Current Economic Crisis Mean to Your Future
Executive Director of American Writers & Artists Inc. (AWAI), Katie Yeakle, talks about how the recession may be good for you.

Writing Great Copy for Supplements
Alan Serinsky has used his copywriting skills to build a successful supplement business, Vitalmax Vitamins. Today, he’s going to share his insider secrets on what propels supplement copy toward success

Industry Spotlight Health Supplements
Find out about trends and statistics in the health supplements market. Jeff McGeary shares secrets for succesful copywriting on the challenges and rewards of writing great copy for the supplement industry.

Editing the Easy Way
Will Newman provides tips on making the editing process easier.

“Don’t Quit”
A note of encouragement from AWAI member, Clyde McDade.

The Power of Social Networking to FastTrack Your Success
Will Newman explains how to get recognized as an expert, nurture, promote or expand your success by harnessing the power of social networking.

How to Easily Increase Internet Sales
In this article I am going to show you how to easily increase your website sales with 5 simple marketing tips.

The Differences Between Great Marketing and Terrible Marketing
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is are...

Advantage of special skills in Business blogs
There are many easy ways to make cash online. You don’t need any special skills or any qualifications to take advantage of this. All these methods here require just a couple of hours of time everyday, invested in the potential developing these businesses hold. They can greatly supplement your income,and in some cases these can become so rewarding that you will consider giving up your job .

Should you handle your own SEO?
Everyone is trying to save money in today’s economy – but sometimes when you think you are saving money you are actually losing so much more than you save.

What to Expect When You Hire a Copywriter
The Copywriting Process Unveiled~

The Look Of A Letter
Many people never even read their mail. How can you make your letter stand out so that it gets opened?

Tips on Writing Headlines
Headlines sell. Take a look at any magazine front cover and you will see a stack of headlines enticing you to read further. The evening news bulletin – you hear headlines at the top of the news before they go into content. Direct mail – the headline is the difference between reading and binning your letter. Email – the subject line will determine whether or not your mail gets opened.

Email Marketing Demystified
I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money. For me, writing an email is a 4-step process – it’s a system that you can use and build on. 1. Current or Evergreen? 2. Determine the Strategy 3. Write down the Bones 4. Edit And additional tips.

Business Building Tips from a MillionDollar Copywriter
Professional copywriter, Carline Anglade-Cole, offers her advice for building your copywriting business by Guillermo Rubio, AWAI Staff Writer

4 Tips for Mining Golden Copy Nuggets with a Good Interview
AWAI member, Heather Robson, gives you four ways to get more out of an interview.

6 Surefire Ways Copywriting Can Build Your Business
AWAI Wall-of-Famer, Heather Robson, reveals six ways people can use their copywriting skills to get clients.

The Newest Way to Expand Your Copywriting Business
The Newest Way to “Expand” Your Copywriting Business - Will Newman explains how offering more services can land you more clients.

Taglines - Why Your Brand Needs a Tagline
A tagline is a short and zippy phrase that describes what you do for your target client. Taglines are essential to a well-rounded brand. I have often seen a well-designed company identity without a tagline and therefore without a message. Taglines add value by communicating your message to your target client and work to enhance your business image.

Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting

An Easy Way to Make Your Copy More Inviting Master copywriter Paul Hollingshead reveals how creative use of punctuation can make your copy less intimidating to read while injecting a more conversational tone. How to Force Your Reader to Keep Reading – Let Me Explain AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading. … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy. AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies? AWAIer Keith B. asks Rebecca McEldowney about Nick Usborne's new AWAI program

Can Magic Marketing Words Get You a 90 Conversion Rate YES

I have to admit that I am very skeptical anytime someone tells me that they have built a squeeze page where they are seeing a 90% sign-up rate. However, Mike Morgan is a world class copywriter, and he just told me at JV Alert Live that one of his squeeze pages actually converts at 90%. What is even better is that he was willing to show me the page that actually delivers this for him. When I looked at his page, I noticed a couple of things...

Does Your Online Copy Talk?
When it comes to online copywriting, it's not the words you use that count. It's the reaction to those words in the mind of the reader, as he reads them on the screen…

What to look for in an SEO Firm
If you are looking to hire an SEO firm, here is some of what you want to look for in that firm. Keyword Research and Copywriting Skills Both SEO and search engine advertising require keyword research and copywriting skills. With ad copy, writers deal with only a limited set of words, including:

WHAT’S SO GREAT ABOUT DIRECT MARKETING?
The great thing about direct marketing is that it can be anything you want it to be.

Your Strategy For Crafting Compelling Copy Depends on Placement & Message
Where is your message going to be seen or heard? This is an important question to consider BEFORE writing a single word. Consider the medium or channel of placement and this will help you create a content strategy to support your overall marketing goals.

How to Write Your Own Business Marketing Plan
The first step of writing your business marketing plan is to understand what type of industry you are in.

6 Step Formula to Creating Your Own Coaching Sales Copy
Creating copy for your website, blog and marketing materials does not need to be hard! Even a 12 year old can do it! These six steps can take you from "clueless" to a writing/copy machine. Don't wait - get started now!

How to Work with Your Web Designer to Get A Profitable Online Presence Even When You Are Time Starved
Whether you are a beginner who's trying to develop a website or a seasoned veteran who is busy seeing clients and is in need of an upgraded website - multiply your marketing efforts with these 3 strategies.

The Power of Choice
How one copywriter uses a free offer to get the inside scoop on his market.

For Emails That Work – Avoid These “Disaster” Words
Pam Foster, Web Copywriter and author of The Copywriter's Clear Path to Profits, exposes the disaster words you need to avoid to help your emails reach their mark.

Do those long-copy sales letters actually work?
As a direct-response copywriter, this is a question I hear all the time. The answer may surprise you.

But I’m not a writer and I can’t write!
5 years ago, if you’d have said to my parents that I was going to be a writer and copywriter they would have been rolling around on the floor laughing! They would have laughed every single day about what you’d said. Every time they saw you they would just curl up!

Top 5 Parameters to choose the right Freelance Copywriter
If you are looking forward to online success through SEO and generic link building, this is on article you need to go through before you select your favorite copywriter to build content..!

Ingenious Concept of The Unified Tribe
Online marketing mentor and copywriter, Nic Penrake, reviews Katie Freiling's The Unified Tribe and gives it 5 stars for concept. Excellent vehicle for multiplying web traffic.

Ten tips on how to write persuasive copy in internet marketing
Nic Penrake, senior copywriter and online marketing mentor, gives you 10 top tips for writing persuasive copy.

Want to Grow Your Business?
To get more clients and grow your profits, you must be willing to collaborate and to seek help from others. Whether it’s a coach, a copywriter, a programmer, a virtual assistant, or any other type of support staff, you’re going to need someone. You may even need a combination of “someones”.

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