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copywriting Tagged Articles
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7 Tricks to Creating Powerful Ad-Copy
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| As a small business owner, at one time or another, you will need to create a compelling ad. It doesn't matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy must grab your prospect's attention, produce a desired emotional response that urges them to take action. |
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How to Create Search Engine Friendly Title and META Tags (Part 1)
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| In this article, I'm going to show you step-by-step how to create search engine optimized Titles and META Tags.
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How to Create Search Engine Friendly Title and META Tags (Part 2)
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| In Part 2 of this article, I will show you how to create your optimized META Description and META Keywords Tags. |
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The Art of Copywriting Tips - What it Can Do For You
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| Copywriting is so hard for many and lets talk about some elements of good copywriting tips and skills and go over them in more detail. Try to write with your own personality and also try to write as if there was only one person in the audience.
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Why Should You Learn Internet Marketing
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| Internet marketing, web marketing, online marketing call it what you will it is here to say. Whether you understand it or not does not matter. But those that do… are making the big bucks. |
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Killing Them Softly - With Great Copy
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| Killer sales copy is often the difference between profit and loss, between success and failure. While there is certainly no shortage of opinions as to what constitutes great copywriting, there are a few structural points that remain universal. When used correctly, they can cast a rhythmic spell over the reader, and entice them to make a purchasing decision. |
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Why You Need to Learn How to Copy Write if You’re Online Doing Business
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| If you’re doing business online you must learn how to copy write. Copywriting is the art of communicating with your prospect and is one of the most important skills for an online business owner and Internet marketer. Understanding the intent of copywriting is the first step in mastering this necessary skill. |
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Do those long-copy sales letters actually work?
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| As a direct-response copywriter, this is a question I hear all the time. The answer may surprise you. |
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Copywriting Tips: How to Market Benefits vs Features
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| One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Less than 10% of business owners truly understand it. Not surprisingly, it's also the primary reason that so many marketing campaigns fail. Here's how you can successfully distinguish features from benefits for your customer prospects: |
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Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template
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| The most challenging piece of product creation is the creation of the sales letter landing page where you talk about and sell your product. Creating an effective sales letter is really all about following a formula. Here are 13 steps to help you create the perfect sales letter for your product or service: |
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Brand Extensions: Is it Time to Broaden Your Horizon?
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| When I interviewed graphic designers for my agency, I’d always get a little nervous when they claimed they could double as a great copywriter. That’s because good design and good copywriting require two different skill sets rarely found in one person. I’d experience the same nervous reaction when clients discussed “brand extension,” or launching a new product related to their existing brand. It’s not as easy as it seems. |
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Copywriting Class 101 - How to Sniff Out What Your Target Audience Really Wants
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| Have you been writing ad after ad after ad and still can't seem to figure out your target audience? At one point or another, we've all been there. Read this great article on how to format your copywriting to create magnetic ads, articles, press releases, and any other content you are using to drive traffic or make a sale online. |
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5 Tips for Writing Quick-Read Copy
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| Click here. Buy now. Free trial offer.
The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point.
These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.
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Website Copy Checklist
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| I love using checklists for all of my projects. I have a checklist for new clients, a checklist for installing Wordpress, several checklists for SEO, a checklist for Can-Spam, a checklist for video marketing, and on and on. And, while the overall system I use for my copywriting projects is rather complex, I have a simple checklist that I use to review the completed copy before I publish it to the web or send it to the printer. |
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What Are The Top 5 Online Home Business Solutions?
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| These key ingredients are called online home business solutions because they can be found at work in every successful business that uses the internet. Home business owners that are looking to take their product or service online should consider how these 5 practices work together harmoniously. |
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Don't Mess Up Your Copywriting By Making These Mistakes
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| Copywriting is an art form that involves making a sale with the words you speak. When you would like to sell more products, receive positive feedback from potential clients and expand your online business opportunities, it's very important that you write excellent sales copy. Most people think that in order to generate a good copy, your English skills must be top notch and your writing should be unmatched. Nothing could be further from the truth. The reason many sales copies don't work is not because they are badly written, no, that's not the case. |
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Creating Compelling Headlines For Your Home Page - 3 Tips
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| The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use "Welcome to my website" as their main headline. But this is just a waste of virtual real estate. |
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6 Psychological Principles to Improve Your Copywriting
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| I have a minor in Psychology, and I always assumed that would make me an excellent copywriter. But the truth is, people are complex creatures, and trying to motivate an entire group of individuals by manipulating a headline and tweaking a word here or there is a lot more difficult than it might seem. |
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Email Copywriting - 5 Tips to Improve Your ROI
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| As a certified copywriter, one of the jobs I love the most is crafting email sales letters for clients. I love it because it combines graphic art, technology, and immediate analysis in with copywriting. |
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8 Ways to Use Recycled Content
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| Let me assure you that there are many different ways of capitalizing on your articles, blog entries and interviews. I hope some of my suggestions below will point you in the right direction. |
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Top 3 Reasons to Outsource
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| An affiliate marketer has many things to do in the course of a day, week, or month, when it comes to working on his or her websites. Without a small team of people to help, it can become overwhelming and take many days of working long hours to get things done. This is why outsourcing is a good idea for many affiliate marketers.
Gain Access to Experts
It is nearly impossible to be an expert in many different areas. As a marketer, you will need expertise in web design, search engine optimization or SEO, advertising, promotional marketing, sales, content development and copywriting, and more. By outsourcing the work you cannot do to others, be it one person or several others, you gain access to the experts in each of these industries.
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If Your Business had a Voice, Who would it Sound Like?
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| Every business has a voice that comes through in your marketing. That voice has the power to grab your prospect’s attention and hold it, or make them turn away in boredom or frustration. So if you’ve never given the voice of your business a second thought it’s time to reconsider. |
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Content – The first major SEO strategy
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| The best way to convey the importance of rich content on the web is by comparing it to a regular brick and mortar business (or real life business as some call it). When it comes to any “real-life” business, it always comes down to two things - quality and location. |
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Copywriting - what a waste of time
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| There's copywriting and there's copywriting. Here is quick look at the perils of using the wrong sort of copywriting - poor quality, ineffective and potentially damaging work. |
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4 Hallmarks of Quality Website Copywriting
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| How to spot solid website copywriting. This can make or break your company's online presence and search engine ranking.
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A Paris Rendezvous
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| Paris calls out to everyone’s imagination like no other city does- the joi de vivre of Parisian streets, its lively sights and sounds, historical monuments, beautiful museums, are an enticing proposition to travelers around the world. Whether you have come here a dozen times or if it is your daily visit, does not really matter, this city will charm you every time you walk down its streets. |
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Senses Vs Search Engines – Making your copywriting cope..!
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| This is something like Bruce Willis doing the impossible – stopping a meteor from crashing on to the planet we live on... earth... To say the least, he was way out of his niche… as far as I understood he was an oil tycoon trying to trigger a nuke in swinging gravity… all to make sure that he portrays himself as a responsible citizen to his son-in-law. Seems to be a little too far-fetched, don’t worry; I am no film critic, nor a die hard fan. |
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How to Share Your Expertise and Get More Website Traffic
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| Create a content strategy and leverage your expertise with article marketing. |
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How to Generate More Sales with Headlines
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| Here are 4 easy ways to craft compelling headlines for more customers and more sales. |
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How to Formulate Your Copy to Increase Sales
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| Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning. |
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5 Tips For Successful Online Press Releases
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| Press releases are a great way to share with the world what is going on with your business. There are however, some guidelines you should follow to avoid making your press releases too “salesy”. Follow these 5 tips and you’ll be on your way to press release success in no time. |
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Six secrets of copywriting that will boost sales
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| This article contains six key steps anybody in the copywriting industry needs to know. |
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Web Design & Development - Why the Huge Range in Pricing?
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| As in any industry where people specialize, the specialists can be costly and the freelancers generally cheaper. This holds true for the web development industry. Unfortunately, paying a higher price is no guarantee that your web site will be developed with the traditional creative and writing skills required for the design portion of the site. On the reverse side, using a freelancer because ‘it’s a great deal’ may get you great design but also a site that hasn’t been developed for user functionality and vice a versa. Design and web development are two distinct skill sets. |
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The Secrets To Maxing Out The Conference Bridge Line On Your Teleseminar
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| As a promoter of real home business opportunities, the teleseminars you host need to have people on them. How do you promote them properly? One of the best ways to promote is to combine email marketing with a teleseminar registration page so that you can maximize the amount of people on the call.
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These 3 Classified Ad Writing Tips Will Get People To Act
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| Writing an effective classified ad that gets targeted results is all about applying the right skills. Copywriting plays a major part in writing good ads and anyone can learn to apply it to ads. |
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Preparing to Write Killer Web Copy for SEO and Visitors Alike
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| Writing website copy which appeals to both your website’s visitors and search engine robots is part art, part science. In this article, I detail a step-by-step preparation method for writing copy that both visitors and search engines find compelling. This is the exact process our agency has used to write copy for dozens of highly successful websites. |
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Evolutionary Network Marketing System
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| Attraction marketing is the new key to success for online network marketing and affiliate and mlm entrepreneurs and anyone looking to setup or having an existing online business. |
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Introduction to Internet Marketing
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| No doubt one could fill hundreds, even thousands of pages trying to capture all the ins and outs of the forever changing area of internet marketing. It seems that there is not a day going by where the rules of the game aren't somehow changing. Who would have thought a few months ago, for instance, that a basic site like Twitter would show up on to the scene with such speed and become a common used name within about six months. There is no end to it; that's why people spend thousands of dollars and thousands of hours studying internet marketing. Well, at least it's we'll never get bored. |
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How To On Twitter: 3 Things No One Will Tell You
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| Twitter is amazing and very powerful as a marketing tool. But, when learning how to on Twitter, there are three things you’ll want to know. Twitter takes literally about 15 minutes daily and provides a steady stream of leads for my business. It costs nothing but time. |
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Getting Discovered As A Unique Business
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| We are currently living in a society where many of us desire to be our own boss and develop our own unique business. There are a number of reasons as to why we may have opted for this path whether we are unhappy in our current career, are looking for a way in which to earn a higher percentage of earnings than ever before, or if we are simply following a dream we have held for some time. No matter what the reasons may be, it is likely that when it comes to developing your own business, you will be at a loss as to how you can make this possible. There are a number of fantastic business ideas you can adopt and alter to fit your own ideas and dreams, the trick is to find what you feel you can develop into a unique business. |
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Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients
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| It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use.
This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success. |
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How Your Story and the Stories Your Clients Tell Will Help Your Business
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| It's not enough to have a strong brand anymore. Your brand is still vital and important element of relationship building but it must be supported with your voice to the right people in the right way. You must be more transparent than ever, and let people know who you really are before they choose to do business with you. This concept is hard for some to grasp especially for those transitioning from corporate or "day job" scenarios to the entrepreneurial lifestyle. There's a misnomer that you cannot mix your business and your personal life and nothing could be farther from the truth when you're an entrepreneur. Because when you're an entrepreneur it's all personal.
Simply put, you must tell your story, so people relate to you before they buy. |
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How to Create Website Headlines and Content that Get Visitors to Take Action
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| Imagine changing just the words on one of your web pages and suddenly seeing a spike in people signing up for your mailing list, or buying from you. It happens everyday. Yet I see small business websites all the time with poorly written web copy. These business owners just don’t understand why their website isn’t generating any business for them. Great copywriting is really the key to getting visitors to take action. |
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8 Copywriting Tips the Pros Use
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| I would highly suggest you add at least one proven sales letter to your marketing arsenal. To get started today, just follow these simple, proven steps that the pros use. |
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50 Power Words that Sell
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| Discover 50 Power Words that will convince your prospects to buy your small business products and programs. |
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Copywriting Is Essential For Multilevel Marketing Success
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| The language that you employ play a main role inside your network advertising success. I'm certain that you've heard that old expression, "Time is cash." I'd update that expression to express, "The time which you agree to your words is cash.
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How To Separate Yourself From The Masses By Perfecting This Million Dollar Skill
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| Why did you click on this article? The easy answer is because you wanted to know what it was about, which of course is true. However, the deeper reason why you clicked on this article speaks to the very content that I'm going to talk about today. Words in print have tremendous power and if you can learn this one powerful skill, you can literally make money anywhere and at anytime. That skill is copywriting. |
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Words That Sell and Promote - What to Look For in a Rockin' Copywriter
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| A copywriter is more than just a great writer. The following steps will help you hire a rockin’ copywriter to get the job done for your online marketing needs.
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How Telling Your Story Can Generate More Sales
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| The real heart of copywriting is your story. |
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How To Create Good Copywriting For Conversions: Part 2 – Creating The Copy
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| You have gone to a lot of trouble to get the right kind of people to your website. You now face the task of informing and persuading them well enough to turn them from a temporary visitor into a customer. |
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How To Create Good Copywriting For Conversions, Part 1 - Stats
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| In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. |
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Lights, Camera, Action! Get Paid to Write Short Video Scripts
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| Guillermo Rubio, AWAI Staff Writer, shows you how you can get paid to write short video scripts for one of the hottest niche markets: online video marketing. |
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Content is King! Long Live the King!
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| An integral part of effective direct marketing is using words that sell. Content (also known as copy) that speaks to your target audience is essential. You need absorbing copy with a strong call to action. Apply these 10 tips and watch your sales soar. |
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Six Ways to Boost Response on Your Surveys and Gain More Useful Information
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| If you take the time and trouble to do a survey...these easy steps will increase your responses and provide more valid data. So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for. |
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How to Write A Compelling Marketing Letter That Actually Gets Read.
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| Getting your marketing letter read hinges on the ability of the very first sentence to intrigue your reader and make them want to learn more. |
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What is a Reasonable Turnaround Time for Copywriting Projects?
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| Quick turnaround time isn't likely (without a rush fee or prior working knowledge of the clients needs). Especially when it comes to seasoned copywriting pros. |
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How to Maintain Your Marketing Momentum
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| In this article I answer recent questions I've received about marketing momentum and the best ways to find and retain clients. |
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How to Create an Inexpensive yet Highly Effective Website for Your Book
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| Creating a website for your published work is inarguably the most important step in your book marketing program. The good news is, you can create a highly effective book website without shelling out big bucks. Read on and find out about the basic components of a low-cost yet highly effective website book website. |
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SEO Copywriting and Article Writing Part 1
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| For the last few years, I have been saying to our students and readers that if you are exploring a career in writing for the Web, the opportunities are unlimited.
In fact 2011 is certainly no different as far as being a "year for the writer." The only real difference is the magnitude of writing styles and an ever growing demand for top quality work. In part One let's give you my first 5 favorite tips. |
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SEO Copywriting and Article Writing Part 2
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| Whether you are writing for a weekly or daily Blog, or writing useful articles for editors or publishers or even if you are just creating very simple Web pages, there are more opportunities and more help required out there than any other previous year that I can recall. But let's back up just a little. This is Part 2 of a 2 part article with 5 more tips on article writing for the Web. |
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What You MUST Know About Marketing Your Freelance Copywriting Services
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| Marketing yourself without a resume can be challenging, but Guillermo Rubio, AWAI Staff Writer, takes all the guesswork out of it. Here are the 7 things you must know to successfully market your freelance copywriting business. |
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Katie Yeakle, Co-Founder of AWAI, Shares What It's Like to Start a Copywriting Company
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| Intriguing interview with the Co-Founder of American Writers & Artists Inc. (AWAI), Katie Yeakle, on her experience with starting her company. |
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AIDAS The Simple Step By Step To Great Sales Copy Online
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| What is the world is AIDAS and how can I use it to learn to write a great online salespage? AIDAS is a great and timeless step by step structure used to write winning salesletters. It's easy to do, just follow these simple steps to increase your sales in minutes. |
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10 Small Business Web Design Disasters to Avoid
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| Many web designers are talented, skilled and reasonably priced, but there are also some who don’t have their client's best interests in mind. How do you avoid falling into this trap? |
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How to Avoid SEO Rip-Offs
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| Here are three hot tips to avoid getting ripped off by SEO services and obtaining the best results possible |
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Does Direct Mail Really Work?
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| 6 Simple Rules for Creating Direct Mail That Gets Your Phone to Ring. |
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Hypnotic Marketing, What is that?
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| Two best selling secrets in the world that every small business must have. |
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3 Keys To Attracting Leads, Clients and Sales to You Effortlessly
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| If you want to fill your pipeline with leads, clients and sales, these 3 keys are a good place to start. |
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Compelling Brochure Copy - The Basics
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| Effective brochure composition requires more than (just) compelling design. In planning your promotional materials, you need to pay as much attention to content as you do to visuals - and vice versa. Just as you’re hiring a professional design firm to compose the visual elements of your brochure, so should you consider hiring a professional copywriter to assist in optimizing the verbal messages you want to get across. That said, nobody knows your business better than you, and if you are going to undertake your own copywriting, there are a few basic points you should consider. |
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Headlines Are Required For Your Virtual Business
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| You may have loathed writing in school growing up and perhaps think you can keep from having to write, now that you have your own business.Mastering the art of writing headlines is not only required it is vital for the virtual business owner. Not sure where to begin? Learn how to build your skills today. |
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Got website visitors 5 Steps to Get Them to Subscribe
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| Building a list of potential clients who are interested in what you have to offer is the only way you are going to make money from your online efforts!
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Marketing for Small Business - How Successful Was Your Marketing Expense Last Financial Year?
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| Throw your hats in the air and celebrate – it is end of financial year time again! I love end of financial year as it is a great time to reflect on what worked and what didn't for you and your business in the past year. But ... when you look at how successful was your marketing expense in the past financial year – you need to look your results against a number of definitions of success (and not just the dollars). |
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What You Must Know Before Creating Your Copy
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| Copy is vital to your marketing success BUT if you’re missing this ONE component it can cause your copy to fall flat. Before you begin your copywriting project, you must know who your ideal client is. Gone are the days of being all things to everyone. If you are not really clear about who you’re talking to, your writing will reflect that and it won’t connect. |
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The REAL Cost of Big Fat Internet Marketing Lies
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| Over the years I’ve worked with hundreds of entrepreneurs and small business owners. And there is one thing I know to be absolutely true. It is NOT easy to own your own business. So if owning a business is tough, why would you make it all that tougher on yourself by believing the “lies” out there about Internet Marketing? |
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Why do we believe the Big Fat Lies about Internet Marketing?
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| I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. Some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes. |
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Tips to Avoid Messing Up Your Marketing Message
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| Your marketing message is the "sales" person for your product or service. If you are a do-it-yourselfer, here are some tips to help you avoid messing it up. |
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Seven Tips to Amp Up the Power of Your Marketing Copy
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| In order to write copy that does all that you have to know a good bit about the art and science of copywriting. Otherwise, it’s really hard to develop the kind of marketing materials that grab people by the eyeballs, keep them reading, and inspire them to take action or buy from you. |
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Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs
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| Here’s the sneaky thing about mental blocks - they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. And, when it comes to your business, one of their favorite ways of messing with you is through marketing. |
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8 Quick Tips to Avoid Messing Up Your Marketing Message
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| Even if you think you can write, maybe you can, maybe you can't, or maybe you can do general writing but aren't experienced when it comes to marketing - regardless of your literary skills, here are 8 tips to avoid ruining your next marketing message. |
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One Simple Work From Home Opportunity Tip
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| Many people complicate things when it comes to working at home and making money. In this article we are going to keep it very simple and offer you one simple work from home opportunity tip. . |
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How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer
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| Most people say that you can replicate success by using tried and true methods; many say that copywriting is swiping a few files to replicate success. It works in some cases but if you want to take your success to a whole new level, you need a big idea.
How do you generate Big Ideas? You don’t sit there and meditate and suddenly one big idea comes out... No, really. It doesn’t happen like that.
You sit down, and generate 50 ideas. Or 100 ideas. Or even better, 300 ideas. And from there, I bet you that at least one of them will be good enough to explode your business to the next level.
That’s the foundation –it’s always a numbers game.
There are some who regard themselves gurus who can generate brilliant, problem-solving profit-booming ideas, instantly. However, the rest of us mere mortals need to keep trying and pushing. |
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Legitimate Work at Home Jobs Are Available
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| Today's economic outlook has people concerned about whether or not their jobs are safe. Many people would prefer to work from home, but are concerned that there is no true legitimate work at home jobs. Fortunately, legitimate work at home jobs are available. |
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Help Them Buy Without Being Pushy
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| You can't pressure your Web site visitors into buying. They're not a captive audience, so you have to grab their attention quickly, and then keep it with real value, not sales hype.
Rather than trying to manipulate, cajole, browbeat or force them to buy, create "buying frames" that explain the reasons for them to buy. |
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How To Write A Sales Letter To Promote Your Webinar
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| If you've struggled with writing sales letters or marketing "flyers" for your webinars, I'll give you a simple formula here. This is by no means the only formula, and if it's a really big webinar, you might choose to hire a copywriter to craft your sales letter for you. However, this simpler version will suffice for many of the webinars you offer. |
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Do You Even Need a Website or Blog Anymore? A Simple Assessment
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| It's official -- social networking is here to stay. So where does that leave things like websites and blogs? Read more to find out (plus find out if websites and blogs are for you or not). |
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3 Crucial Elements Every Money-Making Website MUST Have
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| It's easier than you think to transform your website from just a "pretty face" on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have. |
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Five Online Home Based Business Ideas To Consider
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| With such a huge variety of online home based business opportunities available on the internet it can be very difficult knowing just where to begin your search. One of these 5 ideas may be just what you are looking for. |
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WRITING FOR FUN AND FUNDRAISING
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| Writing for charities can be fun and profitable too. Here are some ground rules. |
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Its 6 AM and I Cant Stop Reading
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| Psst...did you know there is a secret to writing great copy? Imagine grabbing the interest of potential clients and customers simply by telling a story! Story telling is the key to having readers connect and look to you for more. |
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How to send email newsletters without losing customers
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| What to consider when you're writing content for an email newsletter |
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