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2.4 Agricultural workers and rural communities: Working Out of Poverty
A better understanding of the social and economic dynamics of rural communities is critical to the reduction and eradication of poverty. The world’s poorest countries are those most dependent on agriculture. Threequarters of the people in extreme poverty live in rural areas.

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Discovering and Living by Your Core Values
Core values are essential to keeping your life on track. Do you know yours? Most don't! Would you like to know yours? Here are a couple of quick ways to help you get started in discovering your core values and help you hammer them into a values statement:

Gratification in Action
Most people want instant gratification. The good news is that when you're pursuing genuine Core Desires, in most cases you experience constant gratification. You don't have to wait to have fun or joy when you are on the path leading toward your genuine Core Desire. Having a life in which everything you do is driven by Core Desires-things you love to do or be-is the most satisfying and fulfilling way to live. When you embark on the journey to identify your Core Desires, you will open up to a new way of living-a life where everything you ever wanted will be available to you or you will be on the path toward it, and loving every minute of it.

Turn On The Switch To Your Hidden Energy
Although many people acknowledge that we are born with an incredible, God-given power to do, have, or become whatever we want, no one has explained what it is or how to turn it on. We wonder, "Where is the switch to my hidden energy?" Your Core Desire is the switch. Having your heart fixed on your Core Desires is how your latent talents, gifts, and abilities are unleashed. Once you have a genuine, clear, and accurately defined Core Desire, you will expend all the necessary effort, for as long as it takes, to overcome any obstacle in your way in order to achieve it.

Core Desires Ignite the Conquering Force
Core Desires are the ignition mechanism for the Conquering Force. This is what a Core Desire can do in your life- ignite the Conquering Force within you. I've taught hundreds of karate students, most of whom indicated they wanted to be black belts, but few of them ever achieved that distinction. Not because they didn't have the ability but because it wasn't a Core Desire. The sooner you identify your Core Desires, the sooner your Conquering Force kicks in. Then, and only then, will you truly have what it takes to achieve at high levels, which is where the greatest joy and happiness can be found.

The Source of Motivation and Determination
When a person persists at a task, we say that person has determination or motivation. But where does that determination come from? Some would say it comes from dedication, commitment, or sense of duty. But I believe that Core Desires are the sole source of both the determination and the motivation that are critical for success. If you are not pursuing a Core Desire, you won't be very motivated or dedicated. You won't pursue something relentlessly unless it is a Core Desire.

How to Find Direction
The Success Attitude formula makes achieving your Core Desires simple. The Success Attitude formula shows you how to unlock and open the door of opportunity. Success Attitude = (Core Desires + Direction) X Proper Action + Persistence Still, a Core Desire by itself won't get you where you want to go. If you live in California and want to drive to Washington, D.C., you may have a great desire, but you still need direction.

The Secrets all Great Leaders in Business Possess
This article gives an insight into the mindset of a leader and what makes them successful and why they are in a league above their fellow colleagues. Success does not only depend on hard work but leaders consciously perform daily tasks and routines that are the core of to their development and success in their industry

Your Core Values may be a waste of time
Core Values can be a waste of time if they are not completely integrated into an organisations Performance Management system, the Leadership Framework and the culture. This article provides concrete actions that must be taken to embed core values.

Align Your Strategy and Operational Plans to Core Competencies
Core competencies are the underpinnings of an organization’s skills and the cornerstone of successful strategic execution. Core competencies represent the fundamental knowledge, abilities, and expertise of an organization. They are what make individuals and organizations unique. Furthermore, your ability to understand and measure organizational core competencies is a critical factor in reaching your desired goals.

Getting to the Middle of it: Building a Business From its Core
Building the core of a business is essential, but not always easy to do. Helping an entrepreneur to understand her role as the core of her company is important, and here, we explain the reasons why building a business around the core – yourself – is so crucial. In fact, that strong core leads to empowering all other aspects of business!

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