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Filling the Gap Between Generation and Conversion
I had a journalist ask me the other day to define the difference between sales and marketing for the typical entrepreneur.
GOT MARKETING?
Why is Marketing your Small Business so Hard?
Keeping your employess in the light
When asked to list the most important factors for considering a job number one and two was having the right tools and the information to do the job well. Income was down the list a bit. The best selling book - First Break All the Rules - does a great job highlighting this reality.
The 5 Things People Really Buy
No matter how many shiny, cool features and benefits you cram into your marketing messages, brochures and presentations, you better find ways to help the prospect get what they really want. And, no matter if you sell heating and cooling services, legal services, hand painted greeting cards, or consulting, at the end of the day, your customers all buy some variation of the same five things.
What’s Your Signature Response to Problems?
I’ve written often that one of the ways to create goodwill, positive buzz and happy customers is to exceed expectations. Responding proactively to problems offers, in my opinion, one of the easiest ways to exceed expectations available.
Top 7 Reasons Your Sales People Can’t Sell
As the business owner or entrepreneur you may get pretty frustrated because it seems like your sales people can’t sell. Naturally you want to blame them for their inadequacies.

10 Steps To Unleash Your Lead PR Machine
PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications. These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable. People may think ad messages are just sales hype, but when they read about how great you are in the local business journal…well, it must be true!

Web-Marketing Analysis Questionnaire
Your website presentation is how you tap into your audience's subconscious desires. If the feature-benefit approach hasn't yielded the results you want, perhaps it's time to try something different, and that starts with asking the right questions.
Great Business Card Top 10 Checklist
Is your business card completely useless? You'd be surprised at how many business cards are useless, for one reason or another, but yours doesn't have to be. Use this checklist to evaluate your business card (or to upgrade your new card), and to see what makes a truly great business card.
Marketing to Your Buyer Personas
The idea behind creating a buyer persona is to understand the wants and needs of a common group of people. Once you understand what's important to any particular customer group, you stand a much better chance of getting them to act on a marketing communication.
Marketing – my three start up priorities
Are you considering establishing your own small business, or perhaps you are currently operating a business that you bought or started yourself? If you are, then we have found common ground. My name is Jo Macdermott and I am writing this article about my own marketing journey in creating a business that does just that: Marketing.
Giving Voice To Your Marketing Personality On The Web
Every company has a personality whether they know it or not. If you don't develop and foster an appropriate marketing personality for your company, your employees and customers will do it for you, and that could be disastrous. Successful companies pay serious attention to creating and implementing a dominant corporate identity; and use it to deliver a consistent, coherent and cohesive Web-presence in the methodical and persistent pursuit of the company's core marketing objectives.
Web-Video Campaign Creation 101
Maybe it's just us but I'm finding more and more clients open to the idea that Web-commercials need to be something different, something entertaining, something informative, and most of all something memorable. It isn't about creating something viral for the sake of being viral but rather something that is worth the time and effort to sit through.
How to Create Magnificent Marketing Materials
Stand out. Get noticed. Be remembered. How do you do this? By creating marketing materials that really engage with your target audience and show them how you are different.
Entrepreneurs – What’s The Biggest Mistake You Can Ever Make With Your Business?
Many entrepreneurs start up service companies thinking that they are going to be plumbers, lawyers, dentists, realtors etc. Or they decide to sell coffee, candy or clothes. They all make the same mistake – successful businesses do not sell services or goods – they are marketing companies. Marketing is the engine that drives your business!
More Effective Restaurant Marketing
Yes there is a silver lining to every cloud!

One Serious Sales Tool Everyone can Use to Increase Sales
No matter what business you’re in no matter what you’re selling there is one sales tool you must know how to take advantage of. That tool is networking. The problem is far too many business owners, entrepreneurs, and even sales professionals treat it like a social event rather than the serious sales tool it should be.

Unpeeling Your Marketing Onion
One metaphor I use to describe what a marketing strategy is (and how I work) is a small business onion.
We Live in a Headline World; Will Yours Do its Job?
You may not think headlines have anything to do with you or your sales success, but you’d be wrong. You’re exposed to headlines everyday whether those headlines are presented in a written format, audio format, or visual format.
Increase Your Trade Show Sales without Renting a Booth
Trade shows for your best prospects are a great way to generate leads and increase sales if you know how to take advantage of the opportunity. You can reap the benefits without renting a booth.

Other core marketing Related Articles

Gratification in Action
Most people want instant gratification. The good news is that when you're pursuing genuine Core Desires, in most cases you experience constant gratification. You don't have to wait to have fun or joy when you are on the path leading toward your genuine Core Desire. Having a life in which everything you do is driven by Core Desires-things you love to do or be-is the most satisfying and fulfilling way to live. When you embark on the journey to identify your Core Desires, you will open up to a new way of living-a life where everything you ever wanted will be available to you or you will be on the path toward it, and loving every minute of it.
Turn On The Switch To Your Hidden Energy
Although many people acknowledge that we are born with an incredible, God-given power to do, have, or become whatever we want, no one has explained what it is or how to turn it on. We wonder, "Where is the switch to my hidden energy?" Your Core Desire is the switch. Having your heart fixed on your Core Desires is how your latent talents, gifts, and abilities are unleashed. Once you have a genuine, clear, and accurately defined Core Desire, you will expend all the necessary effort, for as long as it takes, to overcome any obstacle in your way in order to achieve it.
Core Desires Ignite the Conquering Force
Core Desires are the ignition mechanism for the Conquering Force. This is what a Core Desire can do in your life- ignite the Conquering Force within you. I've taught hundreds of karate students, most of whom indicated they wanted to be black belts, but few of them ever achieved that distinction. Not because they didn't have the ability but because it wasn't a Core Desire. The sooner you identify your Core Desires, the sooner your Conquering Force kicks in. Then, and only then, will you truly have what it takes to achieve at high levels, which is where the greatest joy and happiness can be found.
The Source of Motivation and Determination
When a person persists at a task, we say that person has determination or motivation. But where does that determination come from? Some would say it comes from dedication, commitment, or sense of duty. But I believe that Core Desires are the sole source of both the determination and the motivation that are critical for success. If you are not pursuing a Core Desire, you won't be very motivated or dedicated. You won't pursue something relentlessly unless it is a Core Desire.
What Sort of Background is Necessary to be Successful in Home Based Online Business?
Online marketing high flyers must all have extensive backgrounds in business, sales and marketing and computer technology...right? No, wrong. You may be surprised to learn most top performers had only basic computer skills when they began and had absolutely no marketing experience. They do share some core attributes though which have helped them achieve amazing results on the internet.
5 Tips-How to Choose a Network Marketing Lead Generation System
When choosing a lead generation system to build your network marketing downline, there are core elements your marketing system should have. Without these, your competition will crush you. Implement these key strategies and you will have constant supply of leads to build your mlm with internet marketing.
Align Your Strategy and Operational Plans to Core Competencies
Core competencies are the underpinnings of an organization’s skills and the cornerstone of successful strategic execution. Core competencies represent the fundamental knowledge, abilities, and expertise of an organization. They are what make individuals and organizations unique. Furthermore, your ability to understand and measure organizational core competencies is a critical factor in reaching your desired goals.

Getting to the Middle of it: Building a Business From its Core
Building the core of a business is essential, but not always easy to do. Helping an entrepreneur to understand her role as the core of her company is important, and here, we explain the reasons why building a business around the core – yourself – is so crucial. In fact, that strong core leads to empowering all other aspects of business!
What I Learned From A Glitch – And A Rabbit
How did I learn how vital it is to be conscious about your marketing? By working with entrepreneurs! In fact, it's the core strategy behind what I teach, and it’s why I named my business Conscious Marketing. But here's where my head got in the way of my heart: I had an extensive marketing background. I played hardball with some of the top advertising agencies. I thought I had it going on! I didn't think I needed any help from a coach or a mentor, because I already had all the answers. I was wrong.
Simplicity and Elegance: Expressing Your Core Competencies
Core competencies are one or a combination of a few unique or rare abilities; however, a description of core competencies is not simply a laundry list of various organizational attributes. Naming your core competencies can be very difficult because we, as business leaders or managers, often mistake our daily tasks as our organizational imperative.
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