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Entrepreneurs – Some Changes To Help You Survive The Recession.
Times are hard, business is slower and your profits are squeezed. You love your business and don’t want to go back to being a wage slave again – even if there was any work out there to be had! So how do you survive the recession?

Other core materials Related Articles

Sales Training Materials that Work!
Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

Develop Your Positioning Statements
Your positioning statement is used in literature, your website, and other sales materials. It should capture how you are positioned versus your competitors -- your value proposition, the core of your brand, the critical thing that you stand for. You should have three different lengths; a 25 word , a 50 word and a 100 word statement.
A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Gratification in Action
Most people want instant gratification. The good news is that when you're pursuing genuine Core Desires, in most cases you experience constant gratification. You don't have to wait to have fun or joy when you are on the path leading toward your genuine Core Desire. Having a life in which everything you do is driven by Core Desires-things you love to do or be-is the most satisfying and fulfilling way to live. When you embark on the journey to identify your Core Desires, you will open up to a new way of living-a life where everything you ever wanted will be available to you or you will be on the path toward it, and loving every minute of it.
Core Desires Ignite the Conquering Force
Core Desires are the ignition mechanism for the Conquering Force. This is what a Core Desire can do in your life- ignite the Conquering Force within you. I've taught hundreds of karate students, most of whom indicated they wanted to be black belts, but few of them ever achieved that distinction. Not because they didn't have the ability but because it wasn't a Core Desire. The sooner you identify your Core Desires, the sooner your Conquering Force kicks in. Then, and only then, will you truly have what it takes to achieve at high levels, which is where the greatest joy and happiness can be found.
Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Case Study – Create A Great Strategic Alliance
Search for the standout projects/challenges that can showcase how good you are. It’s worth a phone call to ask permission to showcase the client/vendor in your materials. In addition, invite them to publish the same case study in their marketing materials – which will extend your reach too.
Getting to the Middle of it: Building a Business From its Core
Building the core of a business is essential, but not always easy to do. Helping an entrepreneur to understand her role as the core of her company is important, and here, we explain the reasons why building a business around the core – yourself – is so crucial. In fact, that strong core leads to empowering all other aspects of business!
Simplicity and Elegance: Expressing Your Core Competencies
Core competencies are one or a combination of a few unique or rare abilities; however, a description of core competencies is not simply a laundry list of various organizational attributes. Naming your core competencies can be very difficult because we, as business leaders or managers, often mistake our daily tasks as our organizational imperative.
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