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Compulsory Promotions for Franchisees and why they work
Franchises are in a unique situation when it comes to planning their marketing campaigns; although each franchise has a different owner they are all using the intellectual property of the Franchise owner and therefore the Franchise owner must grant permission for the franchisee to use their brand name in any marketing. Compulsory promotions are one form of marketing that Franchises can effectively use. This article outlines what Compulsory Promotions, why they work as well as tips to improve your Compulsory Promotions.

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Gratification in Action
Most people want instant gratification. The good news is that when you're pursuing genuine Core Desires, in most cases you experience constant gratification. You don't have to wait to have fun or joy when you are on the path leading toward your genuine Core Desire. Having a life in which everything you do is driven by Core Desires-things you love to do or be-is the most satisfying and fulfilling way to live. When you embark on the journey to identify your Core Desires, you will open up to a new way of living-a life where everything you ever wanted will be available to you or you will be on the path toward it, and loving every minute of it.
Turn On The Switch To Your Hidden Energy
Although many people acknowledge that we are born with an incredible, God-given power to do, have, or become whatever we want, no one has explained what it is or how to turn it on. We wonder, "Where is the switch to my hidden energy?" Your Core Desire is the switch. Having your heart fixed on your Core Desires is how your latent talents, gifts, and abilities are unleashed. Once you have a genuine, clear, and accurately defined Core Desire, you will expend all the necessary effort, for as long as it takes, to overcome any obstacle in your way in order to achieve it.
Core Desires Ignite the Conquering Force
Core Desires are the ignition mechanism for the Conquering Force. This is what a Core Desire can do in your life- ignite the Conquering Force within you. I've taught hundreds of karate students, most of whom indicated they wanted to be black belts, but few of them ever achieved that distinction. Not because they didn't have the ability but because it wasn't a Core Desire. The sooner you identify your Core Desires, the sooner your Conquering Force kicks in. Then, and only then, will you truly have what it takes to achieve at high levels, which is where the greatest joy and happiness can be found.
Does your system tells how much you should buy?
Retailing is a delicate balance between merchandise and cash. It’s a high stakes balancing act: commit money early to large quantities of merchandise, and possibly end up with too much; or, commit less up front, saving cash for later, and take the risk of not being able to get the goods when you need them.

Running Franchise Merchandise Programs through Online Stores
Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. An online store can ensure consistency across all your promotional products and merchandise.
Is your Inventory Planned ?
While planning the merchandise mix, a retail organization has to start with a clear definition of its merchandise hierarchy. The merchandise hierarchy is a disciplined way of grouping the merchandise mix at different levels, starting from a high-level grouping to the lowest level of the stock-keeping unit (SKU). The grouping may at times have even more than four-five levels such as Color, Size and Design.
Align Your Strategy and Operational Plans to Core Competencies
Core competencies are the underpinnings of an organization’s skills and the cornerstone of successful strategic execution. Core competencies represent the fundamental knowledge, abilities, and expertise of an organization. They are what make individuals and organizations unique. Furthermore, your ability to understand and measure organizational core competencies is a critical factor in reaching your desired goals.

Customers And Loyalty Come With Devoted and Enthusiastic Retailing--Part I
Traditionally as specialty retailers, we have gone out and bought the merchandise we liked and felt was appropriate for our business. Those of us who had a good eye or had some ability at marketing were able to move our store’s product assortments reasonably well. But things are changing. Increased competition and technology are forcing change. Retailing from here on out is going to require turning a good part of this strategy upside down. Again, in the past we all started with products and categories we wanted to carry, and then worked to build a customer base for that merchandise. But today those retailers who are doing the best jobs of sales and profit margins are learning to adjust to the rapidly changing retail world by taking advantage of more technology and information.

Getting to the Middle of it: Building a Business From its Core
Building the core of a business is essential, but not always easy to do. Helping an entrepreneur to understand her role as the core of her company is important, and here, we explain the reasons why building a business around the core – yourself – is so crucial. In fact, that strong core leads to empowering all other aspects of business!
Simplicity and Elegance: Expressing Your Core Competencies
Core competencies are one or a combination of a few unique or rare abilities; however, a description of core competencies is not simply a laundry list of various organizational attributes. Naming your core competencies can be very difficult because we, as business leaders or managers, often mistake our daily tasks as our organizational imperative.
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