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Four More Ways to Market Your Business in 2009
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. My last article covered four ways to reach qualified prospects. In this article I will cover four more ways to market your business to potential clients.

How Not Having a Marketing Funnel Hurts Your Practice Without You Knowing It
Not having a marketing funnel in place is hurting your business in several ways – whether you are aware of it or not.

Other core services Related Articles

Smart Women Are Like Harry Potter
This article is about women in small to mid-size businesses and how they should reflect on their products and services periodically. When we begin our journey as entrepreneurs, we may start our business with just a few products or services. In the beginning, you create your core product or service---your brand. As the business grows, it’s essential that you begin to dewant tosign or create other products and services that compliment your brand and that your valued customers would benefit from. J.K. Rowling has done an amazing job at creating a series with her core brand (Harry Potter) and then adding more characters and storylines that readers every where want to follow. The same applies to any successful business.

Gratification in Action
Most people want instant gratification. The good news is that when you're pursuing genuine Core Desires, in most cases you experience constant gratification. You don't have to wait to have fun or joy when you are on the path leading toward your genuine Core Desire. Having a life in which everything you do is driven by Core Desires-things you love to do or be-is the most satisfying and fulfilling way to live. When you embark on the journey to identify your Core Desires, you will open up to a new way of living-a life where everything you ever wanted will be available to you or you will be on the path toward it, and loving every minute of it.
Turn On The Switch To Your Hidden Energy
Although many people acknowledge that we are born with an incredible, God-given power to do, have, or become whatever we want, no one has explained what it is or how to turn it on. We wonder, "Where is the switch to my hidden energy?" Your Core Desire is the switch. Having your heart fixed on your Core Desires is how your latent talents, gifts, and abilities are unleashed. Once you have a genuine, clear, and accurately defined Core Desire, you will expend all the necessary effort, for as long as it takes, to overcome any obstacle in your way in order to achieve it.
Core Desires Ignite the Conquering Force
Core Desires are the ignition mechanism for the Conquering Force. This is what a Core Desire can do in your life- ignite the Conquering Force within you. I've taught hundreds of karate students, most of whom indicated they wanted to be black belts, but few of them ever achieved that distinction. Not because they didn't have the ability but because it wasn't a Core Desire. The sooner you identify your Core Desires, the sooner your Conquering Force kicks in. Then, and only then, will you truly have what it takes to achieve at high levels, which is where the greatest joy and happiness can be found.
Accounts Receivable Factoring: It’s More Than Just the Money
The concept of "core competency" refers to the things done by a business that lie at the heart of its ability to manufacture a product or deliver a service. From a management standpoint, employees should spend as much time as possible working on tasks that contribute directly to the business's core competencies. Since managing accounts receivable isn't a core competency for most companies, many rely on accounts receivable factoring companies to handle their accounts receivable functions. Read about how one company began factoring its accounts receivable in order to improve cash flow and soon discovered that factoring services offer additional benefits as well.
Align Your Strategy and Operational Plans to Core Competencies
Core competencies are the underpinnings of an organization’s skills and the cornerstone of successful strategic execution. Core competencies represent the fundamental knowledge, abilities, and expertise of an organization. They are what make individuals and organizations unique. Furthermore, your ability to understand and measure organizational core competencies is a critical factor in reaching your desired goals.

When Business Runs Dry...It's The Time To Turn On The Tap! How to Survive The Hard Times.
So, times are tough, core expenses are going up, and everybody is looking to save money. Are the services that you provide seen as optional?
Create Your Signature IP for Easier & More Successful Marketing
If you have a service business, you would have realised by now that it’s way more difficult to sell and market than a tangible product. However, services do provide us with more flexibility for packaging and reconfiguring them into different ‘products’. But, without identifying your signature IP or your core area of mastery, you will always struggle to market your services. Here are some steps to help you identify the essence of what you do – your core mastery. It may be what you do for one niche and not another, or it may be one service you provide out of many to the same group of clients. From that, you need to distil what it is you do into a signature service.

Getting to the Middle of it: Building a Business From its Core
Building the core of a business is essential, but not always easy to do. Helping an entrepreneur to understand her role as the core of her company is important, and here, we explain the reasons why building a business around the core – yourself – is so crucial. In fact, that strong core leads to empowering all other aspects of business!
Simplicity and Elegance: Expressing Your Core Competencies
Core competencies are one or a combination of a few unique or rare abilities; however, a description of core competencies is not simply a laundry list of various organizational attributes. Naming your core competencies can be very difficult because we, as business leaders or managers, often mistake our daily tasks as our organizational imperative.
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