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Your Marketing Actions Must Match Your Business Ethics To Increase Sales
Are you marketing messages in alignment with your business ethics or core values statement? If not, you may wish to reconsider existing and future messages because you may just be shooting yourself not only in your foot, but your pocketbook as well.

Other core values statement Related Articles

It’s not only what you say that counts, it’s what you do.
Your business core values announce to the world what you stand for and what is important to your daily operations. They form the soul of your team and by inclusion or omission are seen daily in how your employees treat one another and your customers. This article is the first in a series to explore six collaborative core values and gives you three ways to start benefiting from your values today.
Discovering and Living by Your Core Values
Core values are essential to keeping your life on track. Do you know yours? Most don't! Would you like to know yours? Here are a couple of quick ways to help you get started in discovering your core values and help you hammer them into a values statement:

How do you create corporate values?
How should the corporate values be created? Where do they come from? Can the brands a company has have their own values? Can these extend the corporate core values? Where do the brand values come from? Pasi, Sales and Marketing Executive Finland
Nonprofit Vision Statements, Core Values & Mission Statements
In the nonprofit field, reference is often made to an organization's core values, mission statement, and vision statement. I have found that there is some confusion regarding the difference between a mission and vision statement, and that some organizations have never identified their core values. This article will help you to understand these three items, and how important they are to your organization's overall operation, funding, and future.

Your Core Values may be a waste of time
Core Values can be a waste of time if they are not completely integrated into an organisations Performance Management system, the Leadership Framework and the culture. This article provides concrete actions that must be taken to embed core values.
5 Keys to Your Personal Mission Statement
When asked directly, most cannot define their professional and personal mission. "Making money" is not a mission statement. It is an objective. This article defines how to create your own mission statement and core values that will define your character and leadership for a lifetime.
Pathways and Pitfalls to Clarifying and Living Personal Values
Develop a comprehensive list of all possible personal values. Now rank each one as "A" (high importance), "B" (medium importance), "C" (low importance). Review your A and B values. Are there any that you feel are essentially the same value or one is an obvious subset of the other? If so, bring them together and rename it if necessary. Rank order the remaining list from highest through to lowest priority. You should now have your top five core values. Focusing on your core values: o Ask yourself whether these are your true, internal "bone deep" beliefs or an external "should" value. These are very tough questions to answer. We often don't recognize a lifetime of conditioning that has left us with other people's belief systems. Replace any "should" values with your own.

Pathways and Pitfalls to Living Organizational Values
Revisit and revise your values every few years to keep them alive and relevant. They can too easily become stale, stifling, or just ignored. In The Achieve Group's (my first training and consulting company) early years, we wrote a three page statement of Achieve's core values that were later named ACT - Attention to Service, Commitment to Quality, and Trust through Value.

That Empower Word Again
Revisit and revise your values every few years to keep them alive and relevant. They can too easily become stale, stifling, or just ignored. In The Achieve Group's (my first training and consulting company) early years, we wrote a three-page statement of Achieve's core values that were later named ACT - Attention to Service, Commitment to Quality, and Trust through Value.
The Power of Passion
The French call it joie de vivre, which means joy or love of life. We wrestled long and hard with putting into words the core values that brought us together and define the kind of organization The CLEMMER Group aspires to be. The first cornerstone of our four core values is Passion.
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