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Lesson #3: Stretch Your Brand but Do Not Let It Snap
“When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial,” says Armani. “But I considered it a medium to speak with a less affluent clientele.”
MySpace Mavericks: How Two Friends Found Their Fortune
“It's certainly nice to make money off of it and become financially successful,” says DeWolfe, “but really the fun of it was to build the site and that continues to be the fun of it.” Anderson echoes the sentiment: “I’d like to do this as long as it’s fun, and that could be a long, long time.” They started off as two men who shared nothing but a love of indie music, a distaste for authority, and a simple idea for a website. So, how did these fast friends find themselves not only in the pages of Fortune magazine but also at the forefront of an Internet revolution?

Other core vision Related Articles

Visionarys Disease and the CEO
We all know the value of vision. The Greek philosophers spoke about it. Former President George Bush recommended attention to "the vision thing." What happens when an organization's problem isn't a lack of vision but too much? What happens when the CEO's vision changes monthly, weekly, or even daily-driving his organization crazy? Welcome to Visionary's Disease. If you are consulting to someone who suffers from it, you are probably very frustrated.
Steps to creating your Need Statement
The other day, I discussed Your Marketing Vision should define your Customer's Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book....
Creating a Brilliant Vision
If your organization does not have a compelling Vision, it is going nowhere. A solid vision of the future is the most important ingredient in any strategic process, yet often organizations just throw out a vision statement as a kind of placeholder to guide action. That is a crime. This article contains a solid process for creating an organizational vision that is brilliant.

Nonprofit Vision Statements, Core Values & Mission Statements
In the nonprofit field, reference is often made to an organization's core values, mission statement, and vision statement. I have found that there is some confusion regarding the difference between a mission and vision statement, and that some organizations have never identified their core values. This article will help you to understand these three items, and how important they are to your organization's overall operation, funding, and future.

The Value of Vision
What's your vision? Do you have one for your business? Is it aligned with your personal vision? Having a clearly defined vision, increases the odds you will bring your desires to fruition. Ask any successful business person and you will find they started out with some sort of a vision. Working closely with entrepreneurs provides me with an insider's view of what happens in their operations. Those most likely to succeed are the ones who have a clear vision, a picture which resonates deeply.

Culture with a little C; don’t let it undermine your business
Probably the most common definition of an organization's culture is "the way we do things around here." If you're an executive describing your culture, you're most likely referring to your mission, vision and values; and your core beliefs and what they represent.
The Basic Elements of an Empowering and Enduring Life Purpose
Many elements could contribute to the creation of a powerful, long lasting, and flexible life purpose. In my work with hundreds of individuals and thousands of people in groups, I have found the following three elements to be most effective: • Vision: What is the vision or possibility you see for the world? • Values: What are the core values you stand for and are willing to give your life for? • Being: Who are you? What can people count on from you? Life purpose is more about who you are than what you do. Remember, we’re called human beings, not human doings.
Realizing Your Entrepreneurial Vision
Question: Can you become a successful entrepreneur? Answer: Yes, but you can’t do it alone. Entrepreneurs begin by creating a vision. The vision states what your company does, why it is in business and what it will achieve. From this vision, a company strategy emerges. It describes the actions the company will take to make the vision a reality. Your company’s future pain and success is a function of 1) whether your vision serves the needs of the marketplace and 2) how successfully your company implements its strategy.

Bringing Values to Life
During the 1980s, when I was co-founder and leader of The Achieve Group, we worked with California-based Zenger Miller and Tom Peters to implement a culture-change process based on Peters' and Bob Waterman's book, In Search of Excellence. Adding to, and building upon, the work of their McKinsey & Company colleagues, Terrence Deal and Allan Kennedy, Peters and Waterman showed that the cultures of excellent companies are grounded in core values. The idea of clarifying core values was new for many management teams at the time. We helped hundreds of teams in centering their change-and improvement-effects around their vision, as well as a set of three to five core values that best defined the culture they were trying to reinforce, change, or improve.
Getting to the Middle of it: Building a Business From its Core
Building the core of a business is essential, but not always easy to do. Helping an entrepreneur to understand her role as the core of her company is important, and here, we explain the reasons why building a business around the core – yourself – is so crucial. In fact, that strong core leads to empowering all other aspects of business!
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