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cornfield Tagged Articles
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The Bygone Era of If You Build It They Will Come
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| The author discusses how companies in industries that have traditionally relied on being the only game in town (sports) or the "newest, nicest, biggest, best" (high end golf) have had to invest in a renewed focus on service and "customer experience" in order to differentiate themselves from the competition. |
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Sales Coaching Tip: Widen the Why Gap between Gains and Losses to Increase Sales
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| Do your sales skills include the ability to widen the "Why Gap" between the potential gains and potential losses for your prospect. Learn more about this gap. |
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Common Mistakes Work At Home Business Owners Make
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| Every day thousands of Americans decide that it is time to go into business for themselves. Whether the reason is a need for greater income, a desire to be their own boss, an escape from the grind of a corporate office and a commute, or simply because they are ready to be at the top of an org chart, there is a great push in America to run a small business. Today many of those small businesses are run via the internet and can be home-based businesses. It’s important to be cautious however and there are five common mistakes that home business owners often make when starting to work at home for the first time. |
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Build it and will they come? A business tip from Thomas Edison
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| If you build it, will they come? Well, maybe. But don't count on it or you might be waiting an awful long time.
This vignette from the life of the great inventor, Thomas Edison, illustrates this brilliantly (yes, pun intended!) |
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