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The Brand Story, A Tale Worth Telling
Everybody likes a good story and why not? Stories are entertaining, instructive, engaging, and above all human; they connect people to people, and businesses to customers. Stories are about communication and communication is the essence of marketing.
The Self Promotion Piece - Bringing a Graphics Standard into the Business World
All business owners are familiar with the corporate brochure, but rarely is it utilized in the same way by companies in non-creative fields. Most corporate brochures end up serving either as extended ads (too obviously self-serving, unless the ad is the purpose), or dry company profiles (which are, well, dry). I often suggest a more creative approach to my clients… a “show” rather than “tell”.

Other corporate brochures Related Articles

Cut bickering between Sales and Marketing with these tips
“All Marketing does is produce useless brochures” complains Mr. Sales. “All Sales does is complain about our brochures” counters Ms. Marketing.

Top Tips for More Effective Marketing Material
These simple guidelines will help you make your letters, brochures, information, corporate profiles, advertisements and other marketing material more effective in what it was designed to do…SELL.
Success Or Failure Depends On Your Companys Corporate Culture
Your corporate culture is the key to success or failure. Find out how you can identify and change your company's corporate culture. Higher profits or more sales can be realized with a positive corporate culture.
The Self Promotion Piece - Bringing a Graphics Standard into the Business World
All business owners are familiar with the corporate brochure, but rarely is it utilized in the same way by companies in non-creative fields. Most corporate brochures end up serving either as extended ads (too obviously self-serving, unless the ad is the purpose), or dry company profiles (which are, well, dry). I often suggest a more creative approach to my clients… a “show” rather than “tell”.
Questions That Sell
We are working on a new campaign for a client and spent a few hours today looking at competitive web sites, ads and brochures. After about three hours we looked at each other and said, “Can you remember anything any of these companies said that stands out?” Ken said, “I bet if I took all these brochures, and removed the company name and logo, even our client couldn’t tell them apart!” Every single firm started their pitch with a description of their products and services, and lots of detail on how great they are. Then they added thrilling descriptions of their plants (usually with a picture of the parking lot) and a price list.

Is Your Boss Making You Sick?...Study Shows How Leadership Affects Employee Health
How can corporate departments and business owners address the impending health issues during a time when most businesses are considering cutting back on various corporate training or corporate health programs? You may be surprised that the answer lies outside the realm of most corporate training or stress management programs. If you manage a small or large team in the corporate arena you can significantly improve your team's health and wellbeing without getting them to change anything. New research suggests that you can boost the health of your team by simply being a good leader.

Do you have effective key messages?
In PR we are always going on about key messages. We use them in everything from prepping for a media interview through to writing websites and corporate brochures. But what are they?
The Ethical Road to Success
Do you remember the old Sunday school discussions on being fair and having ethics? Today, ethics may seem to have gone by the way side but most businesses do have a code of ethics written right into their mission statements, as well as into their corporate literature. Public confidence is achieved through codes of ethics when they are shared in company literature such as brochures or sales and promotional materials.
Corporate Legends
Corporate Legends Live Long. But we don't always prosper. What are Corporate Legends? Well, those are the status quo beliefs and practices, based on our past, that we hold near and dear. I see a lot of Corporate Legends in my consulting work. How about I share a favorite with you as an example.
The Corporate Training Challenge
- Published in CONCHIUS Newsletter 1 March, 2011. There are three fundamental demands on all corporate training and corporate education programs to create high performance in the workplace. The three training demands describe the purpose of all corporate training and directly influence all training design. Corporate trainers need to know and always strive to meet these demands.
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