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Leadership Development Your Company Can Afford…Even This Year!
Do you need to be developing leaders for the future? Do you think it must cost a fortune, and it's just plain out of reach for this year, given budget constraints? Learn how one company built it's bench to prepare for baby boomer retirements with an inexpensive, no-travel, highly effective leadership development process. And after strengthening their leadership team using this approach, learn about the great results they produced during the last five years.

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Make the Recession Work for Your Brand
As the economic cycle spins, marketers look forward to the economic highs and dread inevitable recessions. When the economy goes sour, how do brands stay alive? During an economic slump, advertising budgets tend to be the first item cut. But history strongly suggests advertising budgets should be increased during a recession.

Squeeze Maximum Results from Your Marketing Budget
A common problem for all businesses is not having enough money to put into place all the possible marketing ideas. Quite simply, promotional opportunities exceed the budget available. I’ve seen this with marketing budgets in the millions of dollars, as well as with marketing budgets in the thousands of dollars. This means you have to make choices. You have to choose which marketing tactics to deploy. And choose how much you should spend on your marketing program.

Ten Tips for Selling in a Down Economy
Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy.

Who's Your VP of Reputation?
Reputation is the new profit center for the 21st century. Think about it. In an age of corporate scandals, suspicious customers, and budgets with very little breathing room, there is simply no substitute for being a reputable company. But no matter how many times you say you're an honest, trustworthy, customer-centered company, the proof is in the proverbial pudding.

Shelter From the Storm
Budgets for marketing, advertising, PR, corporate communications - media in general - are often the first ones slashed by businesses in tight economic times. Internet marketing is different (if only because there might be no budget to slash)

Staffing in Tough Times
Obviously budgets are tight and potentially getting tighter, but where and how do you trim budgets without negatively affecting your retail performance? We take a look at various facets of staffing and how to address them in a downturn.

Is Your Boss Making You Sick?...Study Shows How Leadership Affects Employee Health
How can corporate departments and business owners address the impending health issues during a time when most businesses are considering cutting back on various corporate training or corporate health programs? You may be surprised that the answer lies outside the realm of most corporate training or stress management programs. If you manage a small or large team in the corporate arena you can significantly improve your team's health and wellbeing without getting them to change anything. New research suggests that you can boost the health of your team by simply being a good leader.

Cost of office fit out
The service providers or retail companies in the office fit out, commercial fit out, relocation, interior design and refurbishment services sectors promote their inspirational services and products in amazing budgets all around the world. Alas, as they likely spend more in promotion, they neglect the real buyers and their unique needs that are limited by their tight budgets as the result of the economical recession in the world.

The Corporate Training Challenge
- Published in CONCHIUS Newsletter 1 March, 2011. There are three fundamental demands on all corporate training and corporate education programs to create high performance in the workplace. The three training demands describe the purpose of all corporate training and directly influence all training design. Corporate trainers need to know and always strive to meet these demands.

How to do great marketing with (almost) no money
Many small businesses have very limited marketing budgets. They cannot afford TV ads, radio, billboards, print ads, etc. So how can they get prospective customers. In this article penned for March Marketing Madness, Jeff Ogden, President of Find New Customers, shares insights for limited budgets.

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