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A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.

Other corporate identity package Related Articles

Shed Your Leadership Identity
Our identity is usually formed and adopted when we’re younger in response to an event or experience that didn’t turn out the way it “should” have. The identity gets reinforced over and over again because it produces results for us. This article gets you thinking about your identity and decisions you have made or could have made.
A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Image Versus Identity
The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company. Huge difference. It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent. Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity. Image is fleeting and expensive, identity keeps customers talking and coming back.

Identity Theft Targets Children
Identity theft is on the rise and it is not only adults who are at risk of having their identity stolen and their credit ruined. Children are targets as well.
Self-Development
The practical side of self-development is rarely viewed through the lens of business outcomes. It was, typically, angled as a nice-to-do, fuzzy-wuzzy activity that ranked just below the corporate Nerf Ball tournament. Occasionally, it was dusted off during the annual performance appraisal discussion as a checklist of unrelated tasks that lend further credence to it being taken as seriously as a Flava Flav critique of the Six Wives of Henry the VIII. During the years of corporate benevolence, millions of dollars were allocated to the pursuit of knowledge enhancement, skill acquisition and self-improvement as part of the employee benefit package.

Look Within
We have taught our selves to preserve our identity even in failure and so the things that can save us will often appear to threaten us or threaten the identity we have become so attached to.

New Real Estate Agents - How to Make Your Listing Presentation Different From Everyone Else's
When I started in real estate, one of the first things I was taught was to create a listing package. Into this package went all of the bells and whistles I could find to persuade a seller to hire me. Here's why that didn't work and what to do instead...
How Thieves Physically Steal Your Data!
Basically, the theft of sensitive information from companies can happen in two ways: physical data breaches or online breaches of security. Physical identity theft refers to cases where the identity thief needs to get in close to their targets or to the information they are trying to obtain. These sorts of identity theft efforts include dumpster diving to search for documents which contain information such as account numbers, social security card or credit card numbers, addresses and like. Basically, any information which contains personally identifying information on a customer, vendor or employee is of use to identity thieves. Mail may be stolen or thieves may pose as company

Microsoft®’s Forefront Review
Microsoft ‘s Forefront Identity Manager (FIM) 2010 provides IT with the tools needed for identity and access management through a SharePoint-based policy management console. Microsoft correctly targets the importance of identity management for users, devices, and services due to cyber attacks, regulatory mandates and privacy protection compliance. While FIM 2010 is designed around secure identity management, the logical question follows: How is the user properly identified during Windows authentication?
My 3 Top Security Strategies for 2012.
In Justine Rivero’s latest article “Three New Ways to Protect Your Identity in 2012” she is absolutely correct that smartcards for secure payment is needed because it is better to use security upfront than rely on identity theft protection after the fact. But why stop at payment? Smartcards offer secure data access to medical records, corporate networks, online commerce sites, computer logons, applications, and anything else where user authentication is required.
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