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Brand Strategy – A Launchpad to Send Your Business Skyward
Tired of the same old mediocre business results? What is it that separates the proverbial men from the boys? A coherent brand strategy. Find out how a brand strategy can take your business to new heights.
C-Level Selling Tip 3: Sales Rejection, What You Didn’t Learn in College
Sales people have 3 role, marketing, selling and relationship development. Most only market because they really don’t know the difference. Then they get rejected. Learn all the skills from this C-Level Selling Tip 3 - Sales Rejection.

Marketing – my three start up priorities
Are you considering establishing your own small business, or perhaps you are currently operating a business that you bought or started yourself? If you are, then we have found common ground. My name is Jo Macdermott and I am writing this article about my own marketing journey in creating a business that does just that: Marketing.
Marketing on a Shoestring
One of the challenges of starting a new business or operating a small business is the ‘on a shoestring’ budget dilemma. So how do you effectively represent your brand, gain new customers and grow your business with little or no money for marketing? Keep reading!
The Not Surprising Failure of Corporate Blogging
blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, internet portals and personal blogs,

Business and Sales Growth Secrets for 2009
The jury is still out about our current economy. Some say we will be experiencing a mild recession and others say we are on the brink of a depression. It doesn’t matter where you fall in the debate, one thing is certain, business growth is not as easy as it once was. If you have been reading the news headlines, many CEO’s are focused on cutting costs and laying off employees. This does help short term profitability, however these actions are precisely the wrong strategy to take if you want to grow your company in a bad economy. CEO’s who want to increase sales, profit margins and drive new business growth in 2009 should consider the following top 5 business growth success secrets.
Jump Start Your Marketing Brain
My engineering mindset always has me ask, “Is this the right solution for this problem?” In marketing most people give something a “good shot” and hope for the best. Doug Hall has done what I’ve been wanting to see for years: he’s done extensive research of what works in marketing, why, and how you can apply it to your business.
Great Sales Challenges of the New Millenium
Changing social and economic dynamics are radically changing the way the sales function, and salespeople operate.
Establishing Customer Relevance Drives Sales, Spells Relief
Those companies that have a tighter grip on the customer than their competition know the key to keeping and winning customers is what it has always been – relevance.

Other corporate marketing Related Articles

How do you create corporate values?
How should the corporate values be created? Where do they come from? Can the brands a company has have their own values? Can these extend the corporate core values? Where do the brand values come from? Pasi, Sales and Marketing Executive Finland
Corporate Incentives Build Employee Retention
Corporate incentives have many purposes, mostly to motivate employees into being more productive. However on a larger scale, corporate incentives are given to upper management as a reward for growth in their departments. These corporate incentives range in value from small gifts to vacations and large sums of money.
How to use corporate incentives to reward and motivate
Corporate incentives have many purposes, mostly to motivate employees into being more productive. However on a larger scale, corporate incentives are given to upper management as a reward for growth in their departments. These corporate incentives range in value from small gifts to vacations and large sums of money.

Success Or Failure Depends On Your Companys Corporate Culture
Your corporate culture is the key to success or failure. Find out how you can identify and change your company's corporate culture. Higher profits or more sales can be realized with a positive corporate culture.
Sales and Marketing - Align, Define and Make Money
Too many sales and marketing departments in corporate America are misaligned (even though the two departments share the same corporate office). Here are 6 key areas of misalignment to fix quickly before you lose more clients and money.

Is Your Boss Making You Sick?...Study Shows How Leadership Affects Employee Health
How can corporate departments and business owners address the impending health issues during a time when most businesses are considering cutting back on various corporate training or corporate health programs? You may be surprised that the answer lies outside the realm of most corporate training or stress management programs. If you manage a small or large team in the corporate arena you can significantly improve your team's health and wellbeing without getting them to change anything. New research suggests that you can boost the health of your team by simply being a good leader.

Will Your Home Business Be An LLC or Corporation?
There are many available corporate structures; some good, some not so good. Choosing the right corporate structure for your home business is critical to your success. If you choose the wrong corporate structure, you could severely hurt your ability to establish corporate credit. It could also impact how much personal liability you have within your company. Let’s review the different types of business structures available today to see which may be the best fit for your company.
Marketing Advice For Franchise Owners
Franchise owners know one thing, either they are getting enough marketing support from corporate or they need to take matters into their own hands. Unfortunately, the latter is the usually the case. In today’s era of budget cut backs marketing is usually the one line item in the corporate budget with the bull’s-eye on its back. Franchisees need to take matters into their own hands and deploy the marketing strategies that Fortune 500 companies are executing.
Corporate Legends
Corporate Legends Live Long. But we don't always prosper. What are Corporate Legends? Well, those are the status quo beliefs and practices, based on our past, that we hold near and dear. I see a lot of Corporate Legends in my consulting work. How about I share a favorite with you as an example.
The Corporate Training Challenge
- Published in CONCHIUS Newsletter 1 March, 2011. There are three fundamental demands on all corporate training and corporate education programs to create high performance in the workplace. The three training demands describe the purpose of all corporate training and directly influence all training design. Corporate trainers need to know and always strive to meet these demands.
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